In our last post, we explained why it’s important to test your emails before they go out. There are many benefits to incorporating this practice into your email marketing program, from catching typos and grammatical errors to ensuring optimal image display and maximum delivery.
But the biggest benefit of all is a little more abstract.
Picture this: you’ve created a phenomenal email. One of your best ever, in fact. It’s got highly compelling content that’s relevant to your subscribers, gorgeous images, and a call to action that’s practically irresistible. This email is so good, you can’t wait to put it out there and watch the clicks and conversions start rolling in. So you’re really tempted to just pull the trigger and skip the whole testing phase. After all, you know your email is practically perfect.
What could possibly go wrong?
It’s no secret that we like to have fun at Net Atlantic. And we happen to have a lot of great cooks on our staff. So, last year we decided to start an annual Crock Pot Challenge. This year’s event, held last Friday, did not disappoint!
Even if you use the same email template over and over again, you should still test your message every single time. Why?
A Little Something Called Human Error.
Want to easily create and send emails that will display perfectly on any device?
The wait for our Responsive Email Designer (RED) is almost over!
The buzz about responsive design is getting louder – and for good reason. According to MarketingTechBlog, mobile email opens have increased by 180% in the last three years.
That means you need to make sure your emails are going to look great and function beautifully for all those mobile users. How? Read on!
Our new, highly accurate Geolocation Tracking and Reporting feature provides a deeper level of demographic detail that enables you to better target your campaigns. It takes the guesswork out of knowing exactly where your emails are going – and it’s fully integrated into Net Atlantic’s Professional and Enterprise Editions!
Why should you care?
OK, kids… Grab a mug of hot chocolate and gather around the fire. I have a question for you:
Do you believe in miracles?
What if I told you that it’s easy to take the results of your email campaigns from so-so to extraordinary? That’s the miracle of technology – specifically clickstreaming and interest tracking – and it can have a very real, positive impact on your ROI. How? Read on!
Verizon recently sent a letter to its customers stating that they would deactivate any email accounts that had not been active within the last 180 days (6 months). After that, any messages sent to these email addresses will bounce. But there’s more to this story.
Now available: Our brand-new, FREE Expert’s Guide to Email Marketing!
You’ve done the batch-and-blast thing. You know how to segment your list to get better results. And you know that getting more in-depth metrics and stats from your campaigns is the key to your success – both now and in the future.
So it goes without saying that you’ve moved past entry-level solutions. But what’s next?