Teamwork Produces Improved Delivery Results: A Case Study

Michael Wilhelm, Lead Computer Technician for The Elijah List, noticed a slowly declining trend in the number of The Elijah List email newsletter subscribers. Furthermore, it was taking up to three hours for his current Email Service Provider (ESP) to send out mailings. Rather than his email newsletter going out promptly each morning, some email was often delayed and went out that afternoon, that evening, and even the next morning (a full day late!).

The Elijah List faced these issues but did not have the available internal resources to resolve them on their own. They turned to Net Atlantic for help. The Elijah List needed:

  • Rapidly increasing daily email sending volume
  • Sophisticated support and technology assistance
  • The ability to process high volumes of mailings within minutes
  • Professionally collaborated data analysis of content to raise deliverability rates
  • Direct monitoring of blacklists and ability to immediately address server IP issues.

The results have been excellent. Net Atlantic has been able to assist The Elijah List in sending out their email newsletter quickly, getting more responses to their advising-supported newsletters, developing more consistency in their mailing schedule, and also lowering blacklisting rates.

Numerous challenges are faced throughout email marketing and the development of more compelling campaigns. Without consistency, a solid strategy, and both proper precautionary and response plans, deliverability is a challenging endeavor. A key first step for successful email marketing delivery, inboxing, and response is a strong, experienced ESP (Email Service Provider) as a key partner working together with the sender.

Many high-volume senders face the same challenges as Michael. By working with Net Atlantic, Elijah List’s delivery rebounded, while also creating more consistency, reader engagement, and increased returns on advertisement. Rapid improvements and results were seen in as little as one week.

To learn more about the Elijah List case, please visit:

https://www.netatlantic.com/docs/NetAtlantic-CaseStudy-ElijahList.pdf

Net Atlantic Raises Over $2,700 for the North Shore Medical Center

On Sunday, June 25th, 2017, a team of Net Atlantic volunteers participated in the annual North Shore Medical Center Cancer Walk.

Now in its 27th year, the Cancer Walk is a long-standing tradition here in Salem, Massachusetts, with strong support from both the community and local businesses.

Photo Journal: Net Atlantic’s Community Garden Project

This spring, Net Atlantic adopted four plots in one of Salem’s community gardens, with the intention of donating all the food we grow to homeless charity programs in the local Salem area.

Photos from our Day on the Maine Coast

It’s finally summer here in New England! To kick things off right, the Net Atlantic gang headed up to Chauncey Creek, Maine on Friday for our annual summer outing.

Since we couldn’t have you all there with us, we wanted to share some photos from the day!

2016 Net Atlantic Crock Pot Challenge

It’s no secret that we like to have fun at Net Atlantic. And we happen to have a lot of great cooks on our staff. So, last year we decided to start an annual Crock Pot Challenge. This year’s event, held last Friday, did not disappoint!

How I Spent My Sabbatical: Anthony Monti

As part of Net Atlantic’s goal to promote a healthy work/life balance for our employees, we have a unique sabbatical program.

What’s a sabbatical? Well, once an employee has been with us for 7 years, they are able to take three months off to travel, focus on creative projects, take classes, volunteer, or use the time in whatever way will best help them restore their energy and refresh their perspective.

Net Atlantic Gives Back: 2015 Scholarship Winners!

Salem, MA – June 24, 2015 – Net Atlantic congratulates Ashley Augulewicz (pictured left) and Madeline Thomas (pictured center), both of Beverly High School, on winning the Net Atlantic 2015 Scholarship awards for Science and Technology Achievement, as well as Leadership Achievement, respectively.

Join us for the 2015 Email Evolution Conference

Plan now to join us for the Email Evolution Conference (EEC15) February 2nd-4th. This year’s event is being held at the Intercontinental Miami.

Learn advanced techniques and strategies to improve your email and digital initiatives!

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