Teamwork Produces Improved Delivery Results: A Case Study

Michael Wilhelm, Lead Computer Technician for The Elijah List, noticed a slowly declining trend in the number of The Elijah List email newsletter subscribers. Furthermore, it was taking up to three hours for his current Email Service Provider (ESP) to send out mailings. Rather than his email newsletter going out promptly each morning, some email was often delayed and went out that afternoon, that evening, and even the next morning (a full day late!).

The Elijah List faced these issues but did not have the available internal resources to resolve them on their own. They turned to Net Atlantic for help. The Elijah List needed:

  • Rapidly increasing daily email sending volume
  • Sophisticated support and technology assistance
  • The ability to process high volumes of mailings within minutes
  • Professionally collaborated data analysis of content to raise deliverability rates
  • Direct monitoring of blacklists and ability to immediately address server IP issues.

The results have been excellent. Net Atlantic has been able to assist The Elijah List in sending out their email newsletter quickly, getting more responses to their advising-supported newsletters, developing more consistency in their mailing schedule, and also lowering blacklisting rates.

Numerous challenges are faced throughout email marketing and the development of more compelling campaigns. Without consistency, a solid strategy, and both proper precautionary and response plans, deliverability is a challenging endeavor. A key first step for successful email marketing delivery, inboxing, and response is a strong, experienced ESP (Email Service Provider) as a key partner working together with the sender.

Many high-volume senders face the same challenges as Michael. By working with Net Atlantic, Elijah List’s delivery rebounded, while also creating more consistency, reader engagement, and increased returns on advertisement. Rapid improvements and results were seen in as little as one week.

To learn more about the Elijah List case, please visit:

Net Atlantic Raises Over $2,700 for the North Shore Medical Center

On Sunday, June 25th, 2017, a team of Net Atlantic volunteers participated in the annual North Shore Medical Center Cancer Walk.

Now in its 27th year, the Cancer Walk is a long-standing tradition here in Salem, Massachusetts, with strong support from both the community and local businesses.

Meet Kevin Angelli, Tech Support Specialist

Kevin Angelli has been a tech support specialist with Net Atlantic for two years, and he plays a key role in helping our customers become the best email marketers they can be. Read on to learn more about him!

Meet Hannah Rust, Net Atlantic’s Marketing Assistant and Graphics Whiz

Hannah Rust is our resident marketing assistant and graphics whiz. She does everything from creating images, to designing collateral, to supporting the marketing team with campaigns, events and other projects. In addition to all that, Hannah brings real talent, positivity, and maturity well beyond her 19 years to the company, and we’re so glad she’s a part of the team. Read on to learn more about her!

Meet Wes Owen

In our new “Meet Our Team” series, we’ll be sharing interviews with members of the Net Atlantic staff so you can get to know us a little better. First up is Wes Owen, our VP of Technology Operations!

Read on to learn more about Wes and what makes him tick.

Photo Journal: Net Atlantic’s Community Garden Project

This spring, Net Atlantic adopted four plots in one of Salem’s community gardens, with the intention of donating all the food we grow to homeless charity programs in the local Salem area.

Photos from our Day on the Maine Coast

It’s finally summer here in New England! To kick things off right, the Net Atlantic gang headed up to Chauncey Creek, Maine on Friday for our annual summer outing.

Since we couldn’t have you all there with us, we wanted to share some photos from the day!

2016 Net Atlantic Crock Pot Challenge

It’s no secret that we like to have fun at Net Atlantic. And we happen to have a lot of great cooks on our staff. So, last year we decided to start an annual Crock Pot Challenge. This year’s event, held last Friday, did not disappoint!