A good call to action accomplishes two things:
1) it tells the subscriber or visitor exactly what they’re getting when they click on something; and
2) it gives them a sense of urgency and immediacy.
Use a command that clearly states what action you want them to take. Which are you more likely to click on: “Click Here” or “Get it Now!”? Would you be more enticed by “Download” or “Download Now, Free!”? Creating a sense of urgency entices your readers to act quickly. Of course, when the action is less urgent, you’ll want to us use a call to action that works better in your overall site design or email (e.g., “Learn More,” “See How It Works,” etc.). Ideally, you want to start your CTA with a verb.
The job of cultivating donors, engaging target audiences, and building personal relationships are all crucial to achieving fundraising success. With each step in the process, it’s easy to lose sight of the single-most important part of increasing fundraising and volunteerism: conveying gratitude. Below are 7 practices to help you focus on the donor experience, as well as develop and strengthen donor relationships by cultivating an attitude of gratitude:
Effective email marketing is more complex than simply sending an email blast to your entire list. You can increase performance exponentially by targeting a subset of your subscribers, personalizing the email message, delivering customized campaigns that are sure to prompt a response, and performing remarketing based on their interaction with your campaigns.
Plan now to join us for the Email Evolution Conference (EEC15) February 2nd-4th. This year’s event is being held at the Intercontinental Miami.
Learn advanced techniques and strategies to improve your email and digital initiatives!
While many organizations are embracing social media marketing, email still remains one of the most effective tools for ecommerce and subscriber engagement. However, in today’s increasingly growing networked economy, improving customer relationships requires that you interact with them via multiple customer-facing channels.
Do you know which segment your clients are in? Many companies segment clients and prospects by simple demographic based data. For example, size of company, title, location or geographical area. Unfortunately, using this method makes it difficult to align marketing messages with customer pain points or purchase stages. It would be better if B2B marketers improved their customer knowledge by differentiating between the types of customers they have.
We’re excited to announce a new first-in-the-industry email Sender Rewards Program.
The Sender Rewards Program rewards email senders by refunding money back to the sender based on subscriber email engagement, specifically message opens and clickthroughs.
If you read part 1 in this series you already know the value of segmentation. But do know how to effectively segement your email list? Let’s explore that now.
Audiences are influenced in different ways by different types of content. If you sell numerous products, or are targeting more than one group, then it makes sense to profile your audience and divide them into small segments so that you can market specific products to specific groups, or create your message to suit the characteristics of the different segments.
A company that treats all customers and prospects the same speaks to everybody, and thus nobody. Rather than using a “one size fits all” approach, identify the most likely targets for a product or service. Use email to get to know customers better, and then serve them more relevant content.