Marianne Cellucci

20 Effective Call to Action (CTA) Phrases

Posted by Marianne Celluccion June 5, 2020June 8, 2020in Email Engagement, Email Marketing Best Practices, Marketing Strategy

A good call to action accomplishes two things:

1) it tells the subscriber or visitor exactly what they’re getting when they click on something; and
2) it gives them a sense of urgency and immediacy.

Use a command that clearly states what action you want them to take. Which are you more likely to click on: “Click Here” or “Get it Now!”? Would you be more enticed by “Download” or “Download Now, Free!”? Creating a sense of urgency entices your readers to act quickly. Of course, when the action is less urgent, you’ll want to us use a call to action that works better in your overall site design or email (e.g., “Learn More,” “See How It Works,” etc.). Ideally, you want to start your CTA with a verb.

Cultivate an Attitude of Gratitude: 7 Donor-Centered Practices

Posted by Marianne Celluccion April 23, 2015in Political Email Marketing, Targeted Email Marketing

The job of cultivating donors, engaging target audiences, and building personal relationships are all crucial to achieving fundraising success. With each step in the process, it’s easy to lose sight of the single-most important part of increasing fundraising and volunteerism: conveying gratitude. Below are 7 practices to help you focus on the donor experience, as well as develop and strengthen donor relationships by cultivating an attitude of gratitude:

Segment, Personalize, and Target Your Subscribers

Posted by Marianne Celluccion February 26, 2015April 22, 2015in Email Marketing Best Practices, Targeted Email Marketing

Effective email marketing is more complex than simply sending an email blast to your entire list. You can increase performance exponentially by targeting a subset of your subscribers, personalizing the email message, delivering customized campaigns that are sure to prompt a response, and performing remarketing based on their interaction with your campaigns.

Join us for the 2015 Email Evolution Conference

Posted by Marianne Celluccion January 13, 2015April 8, 2015in Company News, Industry News

Plan now to join us for the Email Evolution Conference (EEC15) February 2nd-4th. This year’s event is being held at the Intercontinental Miami.

Learn advanced techniques and strategies to improve your email and digital initiatives!

Ready for 2015? Here are 5 Digital Marketing Trends To Look Out For

Posted by Marianne Celluccion January 8, 2015April 8, 2015in Marketing Strategy

As you lay down the foundation of your 2015 marketing outreach strategy, you’ll need to stay ahead of the curve by connecting with your audience through your online marketing efforts. In 2015, it’s going to be all about micro-targeting, paid media, targeted content, responsive design, and marketing automation. Over the last few years we’ve observed that marketers have been focused on better targeting strategies—one-to-one communications—for engaging customers and prospects, rather than one-to-many.

Multi-channel Marketing: Measuring Engagement Through Multiple Sources

Posted by Marianne Celluccion December 11, 2014April 10, 2015in Email Engagement, Multi-channel Engagement

While many organizations are embracing social media marketing, email still remains one of the most effective tools for ecommerce and subscriber engagement. However, in today’s increasingly growing networked economy, improving customer relationships requires that you interact with them via multiple customer-facing channels.

Targeting for the Win (a 3 part series)! Part 3: Segmentation Suggestions

Posted by Marianne Celluccion December 4, 2014April 8, 2015in Targeted Email Marketing

Do you know which segment your clients are in? Many companies segment clients and prospects by simple demographic based data. For example, size of company, title, location or geographical area. Unfortunately, using this method makes it difficult to align marketing messages with customer pain points or purchase stages. It would be better if B2B marketers improved their customer knowledge by differentiating between the types of customers they have.

Earn Rewards! Exclusive Email Sender Rewards Program Announced

Posted by Marianne Celluccion November 25, 2014April 8, 2015in Net Atlantic News

We’re excited to announce a new first-in-the-industry email Sender Rewards Program.

The Sender Rewards Program rewards email senders by refunding money back to the sender based on subscriber email engagement, specifically message opens and clickthroughs.

Targeting for the Win (a 3 part series)! Part 2: Effective Segmentation

Posted by Marianne Celluccion November 20, 2014April 8, 2015in Targeted Email Marketing

If you read part 1 in this series you already know the value of segmentation. But do know how to effectively segement your email list? Let’s explore that now.

Audiences are influenced in different ways by different types of content. If you sell numerous products, or are targeting more than one group, then it makes sense to profile your audience and divide them into small segments so that you can market specific products to specific groups, or create your message to suit the characteristics of the different segments.

Targeting for the Win (a 3 part series)! Part 1: The Value of Segmentation

Posted by Marianne Celluccion November 13, 2014April 8, 2015in Targeted Email Marketing

A company that treats all customers and prospects the same speaks to everybody, and thus nobody. Rather than using a “one size fits all” approach, identify the most likely targets for a product or service. Use email to get to know customers better, and then serve them more relevant content.

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