Ah, spring… The sun is shining, the birds are singing, and new life is emerging everywhere. Apologies for getting all poetic – winters are very long here in New England, so we get a little overexcited when spring finally arrives.
Since it’s the season of renewal and fresh starts, it’s a perfect time to take a look at your email marketing program and plant the seeds for growth and new business. And, as you might suspect, it starts with your email list!
The term “bounce” as it pertains to email analysis is never a good one. Put simply, a bounced email means that your email was not delivered to the intended recipient. There are a number of reasons that a bounce may occur, but they are divided into two broad categories: a hard bounce and a soft bounce.
So what’s the difference between a hard bounce and a soft bounce, and why does it matter for tracking email metrics?
Email lists are the heart and soul of digital marketing for many companies. A strong email campaign provides the basis for many other types of effective marketing, from social media to SEO. The foundation of success with email marketing is focusing on building a high-quality list of subscribers. If you want to increase your email opt-ins and get more subscribers, here are some innovative tips to help you reach more people with your marketing emails.
by David Manning
Did you know that 17% of Americans create a new email address every 6 months and that 30% of all Americans change their email address at least once annually?
Those are alarming figures if you are serious about keeping your data relevant and continuing your consumer reach. This has become even more important recently as Major ISP’s like Yahoo, AOL and Microsoft are recycling unused email accounts in an effort to monitor sending reputation and preventing fraud. For instance, the Microsoft Service Agreement states that they “periodically, at a minimum of every 270 days” have the right to recycle any account and make it available again after 360 days.