Email Marketing Blog

Email Marketing Best Practices and Advice for Marketers

Tag: Email List

Best Practices for High Volume Email Senders

Posted by on in Email Delivery & Deliverability, Email List Maintenance, Email Marketing Best Practices, Sender Reputation

If you’re an email marketer who relies on email to generate most, or even all, of your organization’s revenue, chances are you’re sending a very large volume of email each month.

 

Below are the key best practices that we recommend to our clients. They might seem basic, but don’t be fooled. These practices are the foundation of the most successful high-volume email marketing programs we’ve seen in our 22 year history. Follow them, and you’ll put yourself on the road to generating even more sales and revenue for your organization.

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It’s Spring! Time To Make Your Email Garden Grow

Posted by on in Email List Maintenance, Email Marketing Best Practices, List Building Strategies, Marketing Strategy

Ah, spring… The sun is shining, the birds are singing, and new life is emerging everywhere. Apologies for getting all poetic – winters are very long here in New England, so we get a little overexcited when spring finally arrives.

Since it’s the season of renewal and fresh starts, it’s a perfect time to take a look at your email marketing program and plant the seeds for growth and new business. And, as you might suspect, it starts with your email list!

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The Difference Between a Hard and a Soft Bounce

Posted by on in Email Delivery & Deliverability, Email List Maintenance

The term “bounce” as it pertains to email analysis is never a good one. Put simply, a bounced email means that your email was not delivered to the intended recipient. There are a number of reasons that a bounce may occur, but they are divided into two broad categories: a hard bounce and a soft bounce.

So what’s the difference between a hard bounce and a soft bounce, and why does it matter for tracking email metrics?

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6 Things You Need to do to Get More Email Subscribers

Posted by on in List Building Strategies

Email lists are the heart and soul of digital marketing for many companies. A strong email campaign provides the basis for many other types of effective marketing, from social media to SEO. The foundation of success with email marketing is focusing on building a high-quality list of subscribers. If you want to increase your email opt-ins and get more subscribers, here are some innovative tips to help you reach more people with your marketing emails.

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How Actionable Intelligence Increases Your Email Sending Capabilities

Posted by on in Email Delivery & Deliverability

by David Manning

Did you know that 17% of Americans create a new email address every 6 months and that 30% of all Americans change their email address at least once annually?

Those are alarming figures if you are serious about keeping your data relevant and continuing your consumer reach. This has become even more important recently as Major ISP’s like Yahoo, AOL and Microsoft are recycling unused email accounts in an effort to monitor sending reputation and preventing fraud. For instance, the Microsoft Service Agreement states that they “periodically, at a minimum of every 270 days” have the right to recycle any account and make it available again after 360 days.

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