Missing Image? Lancelot Link to the Rescue!

Lancelot Link_SM

You want to include that beautiful photo you took, or that gorgeous artwork you created, in your latest mailing. Your image is so good, you can’t wait for everyone to see it. But there’s a problem: when your email goes out, all your subscribers see is a blank space where your image was supposed to be, along with this message:

Bad Link Image

So what happened??

Infographic: Boost Email Engagement via Layout and Function

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Depending on your email’s purpose, the layout must harmonize with the content to provide the best vessel to communicate your message. This encourages email engagement and leads to more interaction (higher click-through rates on your calls-to-action) from your recipient.

Three Popular Email Superstitions – Debunked!

It’s Friday the 13th! Many people in western culture are superstitious about today’s date.

But is Friday the 13th really an unlucky date, or have we simply believed in the idea for so long that it feels true? And how, exactly, does all this relate to email marketing? Read on to find out!

10 Email Marketing Tips for 2014 and Beyond

According to eMarketer, the number of email users in the United States will reach 236.8 million by 2017. And the worldwide numbers will grow from the current 2.4 billion to 2.76 billion over the same time period (The Radicati Group). Wow!

Let’s take a look at some email marketing stats and tips that will help you capitalize on that growth, and point the way towards success in 2014 and beyond:

Turn the limitations of animated GIFs into an opportunity

A member of our graphic design team here at NetAtlantic recently received this email at one of his personal email addresses:

Turn the limitations of animated GIFs into an opportunity

You can’t tell from the image above, but it’s made up of several of animated gif images, none of which were animating when he opened the email in his Yahoo account. (When viewed through a Web mail client, the image looks like this:  http://cache2.cv47.net/wpm/241/ContentUploads/UploadedContent_9186/images/4pizzas_cropped.gif).

If you need fresh email marketing ideas, we’ve got them

A few years ago, we here at Net Atlantic looked at our industry, our marketplace, and the array of new technologies rising up to serve them. At the time, it was clear that social media platforms were going to have an effect on email marketing, even though nobody could predict exactly how.

Today, it’s obvious that email marketing is no longer the standalone method for reaching your core audience. It’s one tool in the drawer, and it’s part of a larger array of options for reaching subscribers.

Thoughts on HTML Email Design, Segmentation and Best Practices

In a recent HTML overview presentation I led, an interesting question came up. While I was knee-deep in indicating the various challenges faced in HTML email design because of the many platforms that email can be read on, someone had essentially asked if we needed to bother ourselves with those difficulties anymore. Given that we have the email marketing tools to segment our mailing lists based on a number of criteria, could it be theoretically possible to eschew the many platform dependent limitations that HTML email often has? Couldn’t we just set up targets based on email client and send mailings that were tailored for that?

At first blush, I would have to say that this is a great idea. Why? Because designing for email is pretty annoying. As a web designer, you have to keep up with changes in browser technology, design conventions and updates to the very code we use to make our web creations. That’s just standard practice. However, despite the fact that we may be producing assets in 2013, when it comes to email, unfortunately, you find yourself having to code things as if it were 1997.