Why should you encourage your email subscribers to engage with you on your social networks?
Well, not all your customers and prospects want to engage with you at the same level. And each medium (email, blog, Twitter, Facebook, etc.) gives your audience an opportunity to connect with you in a different way. For instance, email is great for some, but others might prefer the lower commitment of following you on Twitter (especially if they are new to your brand). Rather than lose them altogether if they decide to unsubscribe from your list, you can make them aware of the different ways they can stay in touch with you. They can decide what’s best for them – and you can keep them in the loop.
In addition, by giving your customers and prospects many different ways to connect with you, you’ll broaden your reach over time. This contributes to the growth of your brand – and your bottom line.
So how do you get started? Read on!