Email is widely regarded as one of the best ways to build long-term customer relationships, and it’s the most powerful marketing channel for retention and driving conversions.
On the other hand, social media is great for creating a sense of community around your brand, as well as inspiring real-time conversations with your customers and prospects. And then there’s the ability to deliver highly-targeted ads.
While it may not yet be common practice to use these two channels in conjunction with one another, the results can be quite powerful.
Yes, it’s true. My grandmother knew a lot about email marketing and acquiring new customers – even though she never had an email address or even opened an email, and certainly never worked in someone’s digital marketing group handling customer acquisition budgets.
So how is it possible?
Our new, highly accurate Geolocation Tracking and Reporting feature provides a deeper level of demographic detail that enables you to better target your campaigns. It takes the guesswork out of knowing exactly where your emails are going – and it’s fully integrated into Net Atlantic’s Professional and Enterprise Editions!
Why should you care?
Now available: Our brand-new, FREE Expert’s Guide to Email Marketing!
You’ve done the batch-and-blast thing. You know how to segment your list to get better results. And you know that getting more in-depth metrics and stats from your campaigns is the key to your success – both now and in the future.
So it goes without saying that you’ve moved past entry-level solutions. But what’s next?
We’re back with Part 2 of our 4-part series on tweaking your holiday email campaigns for extraordinary results!
In Part 1, we talked about the “usual suspects”: how to craft compelling subject lines and use personalization to get your subscribers’ attention during this very busy time of year. If you missed that post, you can read it here. And make sure you scroll all the way to the end – we included a handy list of key dates to help you with your holiday campaign planning!
And now, on to Part 2. It’s all about the importance of setting campaign goals before your emails go out, so you have a defined way to measure their success.
Ready? Get set… Goals!
The leaves are beginning to turn, the days are cool and crisp, and Halloween is right around the corner (a pretty big deal here in Salem, MA!). Autumn has arrived – and that means the holiday season is coming up fast.
We know all you experts are on top of your holiday email marketing strategy. But everyone could use a little help preparing for one of the busiest times of year, so we thought we’d post some tactical tweaks you can use to create campaigns that will really knock your customers’ socks off – and maybe win you some new ones, too.
Is achieving your email marketing goals becoming more and more challenging? It might be time to take a look at whether your current ESP is still meeting your needs.
Are you experiencing any of the following issues?
The job of cultivating donors, engaging target audiences, and building personal relationships are all crucial to achieving fundraising success. With each step in the process, it’s easy to lose sight of the single-most important part of increasing fundraising and volunteerism: conveying gratitude. Below are 7 practices to help you focus on the donor experience, as well as develop and strengthen donor relationships by cultivating an attitude of gratitude:
Effective email marketing is more complex than simply sending an email blast to your entire list. You can increase performance exponentially by targeting a subset of your subscribers, personalizing the email message, delivering customized campaigns that are sure to prompt a response, and performing remarketing based on their interaction with your campaigns.
Do you know which segment your clients are in? Many companies segment clients and prospects by simple demographic based data. For example, size of company, title, location or geographical area. Unfortunately, using this method makes it difficult to align marketing messages with customer pain points or purchase stages. It would be better if B2B marketers improved their customer knowledge by differentiating between the types of customers they have.