Segment, Personalize, and Target Your Subscribers

Effective email marketing is more complex than simply sending an email blast to your entire list. You can increase performance exponentially by targeting a subset of your subscribers, personalizing the email message, delivering customized campaigns that are sure to prompt a response, and performing remarketing based on their interaction with your campaigns.

Targeting for the Win (a 3 part series)! Part 3: Segmentation Suggestions

Do you know which segment your clients are in? Many companies segment clients and prospects by simple demographic based data. For example, size of company, title, location or geographical area. Unfortunately, using this method makes it difficult to align marketing messages with customer pain points or purchase stages. It would be better if B2B marketers improved their customer knowledge by differentiating between the types of customers they have.