Recently, I was reading some articles about William Shakespeare (stay with me here, folks!), which led to some posts that discussed whether he revised his plays, how many revisions there were, and how they evolved from first draft to finished masterpiece. Since I’m such a geek about email, I started wondering:
If Shakespeare had a mailing list, would he have tested different versions of his plays to see which one got the best response?
Read More “To Test or Not to Test: That is the Question”
The leaves are beginning to turn, the days are cool and crisp, and Halloween is right around the corner (a pretty big deal here in Salem, MA!). Autumn has arrived – and that means the holiday season is coming up fast.
We know all you experts are on top of your holiday email marketing strategy. But everyone could use a little help preparing for one of the busiest times of year, so we thought we’d post some tactical tweaks you can use to create campaigns that will really knock your customers’ socks off – and maybe win you some new ones, too.
Read More “Tactical Tweaks To Elevate Your Holiday Email Campaigns”
In today’s age of technology, we are constantly bombarded by information. From billboards on the highway to radio advertisements to social media and blog feeds, it seems like the onslaught of information never ends.
For this reason, it’s more important than ever before for a marketer to be able to “hook” their reader. If you don’t have a strong hook that makes a prospect or customer want to read more, there’s little chance of gaining your desired conversion from them.
Read More “Hook ’em With Attention-Getting Subject Lines”