Hook ’em With Attention-Getting Subject Lines

In today’s age of technology, we are constantly bombarded by information. From billboards on the highway to radio advertisements to social media and blog feeds, it seems like the onslaught of information never ends.

For this reason, it’s more important than ever before for a marketer to be able to “hook” their reader. If you don’t have a strong hook that makes a prospect or customer want to read more, there’s little chance of gaining your desired conversion from them.