Watching thousands of clients send billions of email marketing emails over two decades, it becomes easy to identify effective strategy and powerful money-making business models and approaches. In fact, making money with B2B (business to business) email can be broken down to seven simple steps.
In the new whitepaper, How to Make Money With B2B Email Marketing in 7 Simple Steps, company Founder & CEO Andrew Lutts identifies these steps for the reader, and includes 17 external resources that the reader can utilize to deploy the successful email marketing model.
“In reality, the steps are fairly straightforward,” said Lutts. “The problem is, most marketers don’t demonstrate the patience to fine-tune the strategy for their product or service and optimize results to make real money. Sometimes, they give up just before getting the mix right. If they only knew how close they really were to making it work in a big way.”
To download and read the free whitepaper visit: https://www.netatlantic.com/resources/email-marketing-whitepapers
Recently, I was reading some articles about William Shakespeare (stay with me here, folks!), which led to some posts that discussed whether he revised his plays, how many revisions there were, and how they evolved from first draft to finished masterpiece. Since I’m such a geek about email, I started wondering:
If Shakespeare had a mailing list, would he have tested different versions of his plays to see which one got the best response?
Read More “To Test or Not to Test: That is the Question”
Want to easily create and send emails that will display perfectly on any device?
The wait for our Responsive Email Designer (RED) is almost over!
The buzz about responsive design is getting louder – and for good reason. According to MarketingTechBlog, mobile email opens have increased by 180% in the last three years.
That means you need to make sure your emails are going to look great and function beautifully for all those mobile users. How? Read on!
Read More “It’s Time To Get Responsive (Design)”
We hope you’ve been enjoying our series on how to tweak your holiday campaigns for success!
In Part 1, we talked about creating compelling subject lines and using personalization as a way to stand out in the inbox during the holidays. In Part 2, we discussed how to set the right goals for your holiday email campaigns.
Now, in Part 3, we’ll discuss why looks matter. No, we’re not being shallow! When it comes to email, the look and feel is very important – especially during the holiday season. Lending some visual pizzazz to your messages is a great way to let your subscribers know that you’re ready to help them celebrate.
So what’s the best way to show your readers that vibrant holiday spirit – without overshadowing your brand or distracting them from your call to action? Read on to find out!
Read More “Part 3: Tactical Tweaks To Elevate Your Holiday Email Campaigns”