5 Ways to Optimize Your Emails for Better Inbound Marketing

By Lindsey Framer

What communication strategy are you using? Are you pulling prospects in or just pushing your information out? Chances are your customers aren’t going to appreciate you very much, if you just “spray and pray.”

It’s not an email blast.

Resharing Content: A Valid Multi-channel Marketing Strategy

Pretty much every marketer knows that content is king and, truly, it’s one of the best avenues towards lead generation. But the sad reality we all have to face is the fact that few have both the time and/or the resources to constantly generate all that content all the time. And with multi-channel marketing – blogging, posting on social media and pushing email marketing pieces out, in particular – it’s just content, content, content across the various marketing channels. So, while it’s important to create original pieces, there is a fair bit of value in sharing or resharing existing information as well. Why reinvent the wheel? If there’s already an article, tweet or Facebook post out there that so eloquently states what you’re stumbling to say in your own words, why work so hard to duplicate their same exact efforts?

How to approach email from a content marketing perspective

How to approach email from a content marketing perspectiveMany marketers see email as a fading, old-fashioned approach to marketing – if they don’t see it as dead altogether – and are instead choosing to focus their efforts on the more glamorous players on the scene: content marketing and social media.

But email is not dead. Not by a long shot. According to the Direct Marketing Association, email has an ROI of around 4,300% (no, that second “0” is not a typo!).

Savvy marketers are figuring out how to move their prospects from social conversation to conversion by incorporating the reach and impact of social media with  the incredible ROI of email. Want to find out how you can do the same? Read on!

How to Structure Your Content Marketing Program with the Five Ws

If you took a journalism class in high school or college, you might remember the basic information gathering questions you needed to ask in order to write an article: The “Five Ws”.

In this post, we’ll explore how you can use those same questions as a starting point for structuring your content marketing program. Read on to find out how!

How to use your content to get more traffic, fast

According to a recent post on Copyblogger, the best way to increase traffic to your blog is to create well-written posts that contain interesting and/or useful information – and use compelling headlines. Their formula looks like this:

Knowing who you are drives everything: An interview with Ian Smith

Knowing who you are drives everything: An interview with Ian SmithIan Smith believes that your business is either remarkable or invisible. He founded the Portfolio Partnership to help owners assess which of these categories their business falls into, and help them become – and stay – remarkable. The practice operates within the niche of scaling businesses.

Ian is also the author of the popular Smith Report blog, which provides advice to small businesses who want to scale, not just grow. The number of subscribers to his blog is growing at a steady rate, and his email notifications of new posts maintain a consistent open rate of around 15%.

Recently, I had a chance to meet with Ian to discuss his thoughts on content marketing, how it has impacted his business, and how he thinks it will evolve in the coming months and years.

Take the stress out of content marketing

Content marketing can be stressful, but it doesn’t have to be.

The key is doing the necessary work before you write a single blog post. That work consists of four separate but equally important tasks:

Plan your content production in advance!

When starting out with content marketing, and blogging in particular, many people struggle with when and how often to post. And on top of that, there is always the question of what to write about.

If you wait until the last minute to write a blog post, you’ll most likely spend far too long staring at a blank screen, waiting for inspiration to strike. And, if you’re like most people, you’ll be putting so much pressure on yourself to come up with something brilliant that you might as well pull up a chair for your writer’s block, because it’s guaranteed to show up.