Your Sender Score, a ReturnPath metric to gauge your reputation as an email sender, is pretty important. It determines whether or not the door to recipient inboxes is open to your email communications and whether or not you’re even a welcome visitor. Heck, it determines whether or not you can even knock on that door as email marketers with poor Sender Scores are often not permitted anywhere near the premises! They either have their emails shunted to a spam folder automatically or recipient ISPs outright refuse the delivery of their messages entirely. Your Sender Score is pretty serious business.
For your eye-catching calls-to-action to get clicked on, your carefully crafted and targeted content to get read and engaged with and, heck, your messages even opened altogether, your email needs to first make it into the inbox. And it makes total sense: in order for your email to get interacted with, it needs to get to where it needs to get to in order to be interacted with there. Pretty basic.
But, sadly, there may be times when your mailings don’t get too far past the clicking of the send button, when their handshake with a recipient ISP gets refused outright.
When people talk about drip campaigns, they typically refer to those campaigns that are automatically executed over a period of time, very often comprised of a couple different messages sent off every now and again. But, really, email marketing automation is also inclusive of those campaigns that are comprised of a single message made in direct response to a single event. That is to say, drip campaigns of only one message. And, really, it’s the constant firing off of these disparate one-off messages without your having to do so individually that constitutes part of what makes email marketing automation so useful.
As we close out the year and think back on how the industry has continued to evolve and thrive, it becomes readily apparent that, despite the many changes in technology and consumer habits we’ve seen, email still remains the best way to reach your audience. You get that. So do we. To that end, this blog has been your source for email marketing best practices, tips and strategies.
Teaming up with the Beverly High School Marine Corps Junior ROTC (MCJROTC), Net Atlantic has once again taken part in the annual Toys For Tots drive earlier this month. Our third successive year participating in this particular effort, we’ve enjoyed such a positive turnout with our first two fundraisers that we’ve made this an annual tradition for our winter giving efforts.
Net Atlantic strives to improve its products and services all the time. And with the ever-changing landscape that is Internet Technologies, there’s neither time nor opportunity to sit on our laurels. There are always updates to be made and new functionalities to support. But, really, we would be making improvements and changes anyway because we believe in giving our clients the added value that they stick with us for. What’s more, we have entire committees dedicated to coming up with new and exciting innovations and product features that we can potentially add to our already expansive list of offerings. No joke.
Pretty much every marketer knows that content is king and, truly, it’s one of the best avenues towards lead generation. But the sad reality we all have to face is the fact that few have both the time and/or the resources to constantly generate all that content all the time. And with multi-channel marketing – blogging, posting on social media and pushing email marketing pieces out, in particular – it’s just content, content, content across the various marketing channels. So, while it’s important to create original pieces, there is a fair bit of value in sharing or resharing existing information as well. Why reinvent the wheel? If there’s already an article, tweet or Facebook post out there that so eloquently states what you’re stumbling to say in your own words, why work so hard to duplicate their same exact efforts?
In my last blog post, I played the part of the copy and paste doomsayer, warning all of the dangers inherent in the act of, well, copying and pasting. In particular, I discussed how, with that simple editing function, invisible metadata that has a rightful place in the source document can find its way into the HTML describing your email communications, (where it has no right to be in whatsoever) producing junk code.
While the title may sound like some sort of Hardy Boys mystery (albeit a genre-confused tale involving electronic mail and word processing), it’s really only the preface for a more mundane happening involving two other lesser-known but widely-used siblings: Control-C and Control-V.
Evergreen content, defined as perpetually relevant, is always fresh, always worth reading and always worth sharing. This blog post, originally published in March of 2011, is just as relevant now as it was then. Newsletters speak directly to the need for you to
nurture your customers so they keep your company top of mind. Planning newsletters so they educate your customers will keep them coming back so that when they are ready to make that next purchase, you will be the de facto vendor.