Teamwork Produces Improved Delivery Results: A Case Study

Michael Wilhelm, Lead Computer Technician for The Elijah List, noticed a slowly declining trend in the number of The Elijah List email newsletter subscribers. Furthermore, it was taking up to three hours for his current Email Service Provider (ESP) to send out mailings. Rather than his email newsletter going out promptly each morning, some email was often delayed and went out that afternoon, that evening, and even the next morning (a full day late!).

The Elijah List faced these issues but did not have the available internal resources to resolve them on their own. They turned to Net Atlantic for help. The Elijah List needed:

  • Rapidly increasing daily email sending volume
  • Sophisticated support and technology assistance
  • The ability to process high volumes of mailings within minutes
  • Professionally collaborated data analysis of content to raise deliverability rates
  • Direct monitoring of blacklists and ability to immediately address server IP issues.

The results have been excellent. Net Atlantic has been able to assist The Elijah List in sending out their email newsletter quickly, getting more responses to their advising-supported newsletters, developing more consistency in their mailing schedule, and also lowering blacklisting rates.

Numerous challenges are faced throughout email marketing and the development of more compelling campaigns. Without consistency, a solid strategy, and both proper precautionary and response plans, deliverability is a challenging endeavor. A key first step for successful email marketing delivery, inboxing, and response is a strong, experienced ESP (Email Service Provider) as a key partner working together with the sender.

Many high-volume senders face the same challenges as Michael. By working with Net Atlantic, Elijah List’s delivery rebounded, while also creating more consistency, reader engagement, and increased returns on advertisement. Rapid improvements and results were seen in as little as one week.

To learn more about the Elijah List case, please visit:

https://www.netatlantic.com/docs/NetAtlantic-CaseStudy-ElijahList.pdf

Meet Wes Owen

In our new “Meet Our Team” series, we’ll be sharing interviews with members of the Net Atlantic staff so you can get to know us a little better. First up is Wes Owen, our VP of Technology Operations!

Read on to learn more about Wes and what makes him tick.

How I Spent My Sabbatical: Anthony Monti

As part of Net Atlantic’s goal to promote a healthy work/life balance for our employees, we have a unique sabbatical program.

What’s a sabbatical? Well, once an employee has been with us for 7 years, they are able to take three months off to travel, focus on creative projects, take classes, volunteer, or use the time in whatever way will best help them restore their energy and refresh their perspective.

Earn Rewards! Exclusive Email Sender Rewards Program Announced

We’re excited to announce a new first-in-the-industry email Sender Rewards Program.

The Sender Rewards Program rewards email senders by refunding money back to the sender based on subscriber email engagement, specifically message opens and clickthroughs.

Product Update: New User Interface Themes

Net Atlantic strives to improve its products and services all the time. And with the ever-changing landscape that is Internet Technologies, there’s neither time nor opportunity to sit on our laurels. There are always updates to be made and new functionalities to support. But, really, we would be making improvements and changes anyway because we believe in giving our clients the added value that they stick with us for. What’s more, we have entire committees dedicated to coming up with new and exciting innovations and product features that we can potentially add to our already expansive list of offerings. No joke.