Making software that’s easy to use, full of features, and delivers on its promise is what we all expect from software companies.
But what about Productivity?
Can software really help a user do their job better, faster, with less keystrokes, and with more efficiency?
I’ve used software programs that are very well-designed, that help me work better, faster, and especially smarter. I like that. Examples that come to mind include Microsoft Word, and Microsoft Excel. Like them or not, they do a good job of helping the user write and edit documents, and manage complex spreadsheets of information. They do an awful lot more too!
And now we have that same productivity in Email Marketing.
Net Atlantic’s new ListManager version 14 is now released, and contains a myriad of productivity improvements. In fact, it’s been designated our Productivity Edition.
The new ListManager 14 contains four key new areas of enhancements to explore:
Productivity Improvements – with a new streamlined interface, the email marketing platform boasts a new easy to use drag and drop template designer which makes responsive email templates very easy to use. Also included are Automatic Audience Segmentation, and One-click list optimization and import with List Buddy
Data Analytics and Reporting – including very high levels of detail on delivery of your email, deep engagement statistics, and letter grades assigned to your email campaigns to help you easily evaluate your performance.
Dynamic Design Tools – new responsive email designer, responsive templates, and Email on Acid integration helps you create attractive and highly effective email campaigns which render properly on all devices.
Advanced Security – The latest TLS (Transport Layer Security) deployment, advanced encryption, and SSL connections keep your data secure.
If email marketing is an important part of your job, take a look at the new Productivity Edition.
To learn more about the ListManager 14 Productivity Edition visit NetAtlantic.com.
If you’re an email marketer who relies on email to generate most, or even all, of your organization’s revenue, chances are you’re sending a very large volume of email each month.
Below are the key best practices that we recommend to our clients. They might seem basic, but don’t be fooled. These practices are the foundation of the most successful high-volume email marketing programs we’ve seen in our 22 year history. Follow them, and you’ll put yourself on the road to generating even more sales and revenue for your organization.
Now is a perfect time to get your email list into shape. Why? Well, just like our bodies can’t function at optimal levels if we don’t take care of them, our email lists can also suffer if they are not getting the attention they need.
A clean, up-to-date email list is critical to the effectiveness of your campaigns, and to ensuring that you’re getting the best possible results. Once your list is in good shape, with a little ongoing maintenance, you’ll see improved delivery, response, and conversion rates — and a better-looking bottom line.
With a few months’ worth of the new Net Atlantic Executive Summary report under your belt, you may be wondering how you can improve your grade.
We recommend studying and reviewing trends in your list(s) from month to month. Study your subscribers, list growth, sending habits, opens and clicks, and more. The better you understand each element of your email marketing program, the better chance you have of improving your grade.
Of course, studying is only the beginning; you have to apply what you learn. Below, I’ll take you through the main areas of the Executive Summary Report, and provide some tips on how to improve your results in each one.
One of my favorite things about Mad Men was the skill with which Don Draper did his job. His tenacity and creativity helped land major accounts, and his groundbreaking ideas and airtight pitches only helped.
Although the ad men of the 1960’s would not have known how to use a computer, nor would they have had access to the Adobe Creative Suite, agencies still needed to find new ways to differentiate themselves in a competitive industry. Today’s agency professionals are not strangers to this struggle.
What’s the most important part of any email marketing program?
Huh? Wha-? Not what you expected? Well, think about this:
Your subscribers joined your mailing list because they love your products, they’re crazy about your service, and they want to hear what you have to say. Setting expectations around how often your subscribers will hear from you, and then fulfilling those expectations, is the key to keeping them happy and getting the best results from your email marketing efforts.