Email Delivery & Deliverability – Email Marketing Blog

White Paper: 7 Simple Steps for B2B Email Success

Posted by egianoulison December 27, 2017January 26, 2018in Content Marketing, Email Delivery & Deliverability, Email Marketing Best Practices, Email Marketing Content, List Building Strategies, Marketing Strategy, Mobile Email Marketing, Mobile Optimization

Watching thousands of clients send billions of email marketing emails over two decades, it becomes easy to identify effective strategy and powerful money-making business models and approaches. In fact, making money with B2B (business to business) email can be broken down to seven simple steps.

In the new whitepaper, How to Make Money With B2B Email Marketing in 7 Simple Steps, company Founder & CEO Andrew Lutts identifies these steps for the reader, and includes 17 external resources that the reader can utilize to deploy the successful email marketing model.

“In reality, the steps are fairly straightforward,” said Lutts. “The problem is, most marketers don’t demonstrate the patience to fine-tune the strategy for their product or service and optimize results to make real money. Sometimes, they give up just before getting the mix right. If they only knew how close they really were to making it work in a big way.”

To download and read the free whitepaper visit: https://www.netatlantic.com/resources/email-marketing-whitepapers

Teamwork Produces Improved Delivery Results: A Case Study

Posted by egianoulison November 1, 2017January 11, 2018in Company News, Email Delivery & Deliverability, Email Marketing Best Practices, Net Atlantic News, Sender Reputation, Social Media Marketing

Michael Wilhelm, Lead Computer Technician for The Elijah List, noticed a slowly declining trend in the number of The Elijah List email newsletter subscribers. Furthermore, it was taking up to three hours for his current Email Service Provider (ESP) to send out mailings. Rather than his email newsletter going out promptly each morning, some email was often delayed and went out that afternoon, that evening, and even the next morning (a full day late!).

The Elijah List faced these issues but did not have the available internal resources to resolve them on their own. They turned to Net Atlantic for help. The Elijah List needed:

Rapidly increasing daily email sending volume
Sophisticated support and technology assistance
The ability to process high volumes of mailings within minutes
Professionally collaborated data analysis of content to raise deliverability rates
Direct monitoring of blacklists and ability to immediately address server IP issues.

The results have been excellent. Net Atlantic has been able to assist The Elijah List in sending out their email newsletter quickly, getting more responses to their advising-supported newsletters, developing more consistency in their mailing schedule, and also lowering blacklisting rates.

Numerous challenges are faced throughout email marketing and the development of more compelling campaigns. Without consistency, a solid strategy, and both proper precautionary and response plans, deliverability is a challenging endeavor. A key first step for successful email marketing delivery, inboxing, and response is a strong, experienced ESP (Email Service Provider) as a key partner working together with the sender.

Many high-volume senders face the same challenges as Michael. By working with Net Atlantic, Elijah List’s delivery rebounded, while also creating more consistency, reader engagement, and increased returns on advertisement. Rapid improvements and results were seen in as little as one week.

To learn more about the Elijah List case, please visit:

https://www.netatlantic.com/docs/NetAtlantic-CaseStudy-ElijahList.pdf

Best Practices for High Volume Email Senders

Posted by Steven O'Brienon July 24, 2017in Email Delivery & Deliverability, Email List Maintenance, Email Marketing Best Practices, Sender Reputation

If you’re an email marketer who relies on email to generate most, or even all, of your organization’s revenue, chances are you’re sending a very large volume of email each month.

Below are the key best practices that we recommend to our clients. They might seem basic, but don’t be fooled. These practices are the foundation of the most successful high-volume email marketing programs we’ve seen in our 22 year history. Follow them, and you’ll put yourself on the road to generating even more sales and revenue for your organization.

Get Your Email List Into Shape For Better Campaign Results

Posted by Karen Frascaon May 31, 2017June 27, 2017in Email Delivery & Deliverability, Email Engagement, Email List Maintenance, Email Marketing Best Practices, Subscription Management

Now is a perfect time to get your email list into shape. Why? Well, just like our bodies can’t function at optimal levels if we don’t take care of them, our email lists can also suffer if they are not getting the attention they need.

A clean, up-to-date email list is critical to the effectiveness of your campaigns, and to ensuring that you’re getting the best possible results. Once your list is in good shape, with a little ongoing maintenance, you’ll see improved delivery, response, and conversion rates — and a better-looking bottom line.

How To Make Sure Your Emails Get Through To The Gmail Primary Tab

Posted by Steven O'Brienon April 27, 2017in Email Delivery & Deliverability, Email Engagement, Email Marketing Best Practices, Email Marketing Content, Email Marketing Testing, Email Marketing Tracking & Reporting, Sender Reputation

Okay, I’m just going to put this out there: the “Gmail issue” – that is, the ever increasing challenge of getting marketing emails to land in the Gmail Primary tab — is super frustrating! There. I said it! And I know I’m not alone on this. However…

Do you know who doesn’t hate the Gmail issue? Gmail, that’s who! And thank goodness for that, because they’ve given us all a reason to pause and consider how we think about our email campaigns, and what our subscribers want to know, receive and read.

That said, from a delivery and compliance perspective, senders can do a lot to ensure they get the best possible results in terms of where they want their mail to land at Gmail.

Don Draper Would Deploy

Posted by pvnoteson November 29, 2016November 29, 2016in Email Delivery & Deliverability, Email Marketing Best Practices, Marketing Strategy

One of my favorite things about Mad Men was the skill with which Don Draper did his job. His tenacity and creativity helped land major accounts, and his groundbreaking ideas and airtight pitches only helped.

Although the ad men of the 1960’s would not have known how to use a computer, nor would they have had access to the Adobe Creative Suite, agencies still needed to find new ways to differentiate themselves in a competitive industry. Today’s agency professionals are not strangers to this struggle.

Prohibited Content: The Shark in the Email Marketing Waters

Posted by Steven O'Brienon August 4, 2016August 4, 2016in Email Delivery & Deliverability, Email Engagement, Email Marketing Best Practices, Email Marketing Content, Sender Reputation

As you dip your toes into the waters of email marketing, you need to prepare yourself for the possibility that some of your email might contain content that people don’t want to receive. This is what ESP’s refer to as prohibited content. When you send a message with content like this — snap! — you’ll feel the jaws of compliance bite down on your email program!

Stop Me If You Think You’ve Been Mailed by Me Before…

Posted by Steven O'Brienon July 28, 2016in Email List Maintenance, Email Marketing Best Practices, Sender Reputation, Subscription Management

Have you ever received mail from a company or organization, even after you thought you unsubscribed? Are you just having a déjà vu moment, or has there been a “glitch in the matrix”?

When this happens to one of your email recipients, they might think that your organization didn’t honor their unsubscribe request, which can result in your email being marked as spam, or even a direct abuse desk complaint being made against you. Trust me, legitimate direct abuse desk complaints are taken very seriously, and carry a lot of weight.

Are these continued mailings really the result of senders or ESPs not honoring an unsubscribe request? Yes and no! Let me explain…

Hello…Is it my email you’re looking for?

Posted by Steven O'Brienon June 30, 2016July 14, 2016in Email Delivery & Deliverability, Email Engagement, Email List Maintenance, Email Marketing Best Practices, Subscription Management

Lionel Richie asked this question (well sort of) back in the ’80s, with his heartstring-tugging hit song Hello.

And you could ask the same question of your subscribers. You know, the ones who haven’t opened one of your mailings in a while. Or the ones who haven’t engaged with you in a way that shows they’re still interested.

The Biggest Benefit of Email Testing

Posted by Karen Frascaon June 16, 2016in Email Delivery & Deliverability, Email Marketing Best Practices, Email Marketing Content, Email Marketing Testing, Email Templates, Email Templates, Design & Layout, Marketing Strategy

In our last post, we explained why it’s important to test your emails before they go out. There are many benefits to incorporating this practice into your email marketing program, from catching typos and grammatical errors to ensuring optimal image display and maximum delivery.

But the biggest benefit of all is a little more abstract.

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