Rolling Out a Successful Lifecycle Marketing Campaign

Rolling Out a Successful Lifecycle Marketing Campaign

Not too long ago, one of our clients was asking about the best way to roll out a lifecycle marketing campaign (LCM or drip). For those of you who are not aware of what an LCM campaign is – it is an email marketing technique for sending multiple messages to a group of subscribers in an automated fashion. This client’s goal was to increase qualified leads in order to boost sales.

Three Popular Email Superstitions – Debunked!

It’s Friday the 13th! Many people in western culture are superstitious about today’s date.

But is Friday the 13th really an unlucky date, or have we simply believed in the idea for so long that it feels true? And how, exactly, does all this relate to email marketing? Read on to find out!

What the New Gmail Tabs Mean for Email Marketers

Gmail

You may have heard that, earlier this summer, Google released a new tabbed inbox interface for Gmail. “Tabs”, as it’s being called, is an updated user interface that separates incoming emails into categories.

Although Google’s goal in creating this new interface is to create a better user experience, many email marketers have seen it as cause for alarm. But is it something to worry about, or is it an opportunity?

Read on to find out what these tabs are all about, how to discover if they are impacting the performance of your campaigns, and how you can adapt your email marketing strategy to get the best results from your campaigns.

10 Email Marketing Tips for 2014 and Beyond

According to eMarketer, the number of email users in the United States will reach 236.8 million by 2017. And the worldwide numbers will grow from the current 2.4 billion to 2.76 billion over the same time period (The Radicati Group). Wow!

Let’s take a look at some email marketing stats and tips that will help you capitalize on that growth, and point the way towards success in 2014 and beyond:

How to approach email from a content marketing perspective

How to approach email from a content marketing perspectiveMany marketers see email as a fading, old-fashioned approach to marketing – if they don’t see it as dead altogether – and are instead choosing to focus their efforts on the more glamorous players on the scene: content marketing and social media.

But email is not dead. Not by a long shot. According to the Direct Marketing Association, email has an ROI of around 4,300% (no, that second “0” is not a typo!).

Savvy marketers are figuring out how to move their prospects from social conversation to conversion by incorporating the reach and impact of social media with  the incredible ROI of email. Want to find out how you can do the same? Read on!

Tracking the Stats that Matter

When evaluating the performance of your email campaigns, which stats are most important to track? We recommend you start with the following:

  • Clicks
  • Growth Rate
  • Bounces
  • Complaints

Let’s take a look at each of these stats in more detail.