Is achieving your email marketing goals becoming more and more challenging? It might be time to take a look at whether your current ESP is still meeting your needs.
Are you experiencing any of the following issues?
Read More “Time To Switch To A New ESP? Here’s What You Need To Know”
Not too long ago, one of our clients was asking about the best way to roll out a lifecycle marketing campaign (LCM or drip). For those of you who are not aware of what an LCM campaign is – it is an email marketing technique for sending multiple messages to a group of subscribers in an automated fashion. This client’s goal was to increase qualified leads in order to boost sales.
Read More “Rolling Out a Successful Lifecycle Marketing Campaign”
It’s Friday the 13th! Many people in western culture are superstitious about today’s date.
But is Friday the 13th really an unlucky date, or have we simply believed in the idea for so long that it feels true? And how, exactly, does all this relate to email marketing? Read on to find out!
You may have heard that, earlier this summer, Google released a new tabbed inbox interface for Gmail. “Tabs”, as it’s being called, is an updated user interface that separates incoming emails into categories.
Although Google’s goal in creating this new interface is to create a better user experience, many email marketers have seen it as cause for alarm. But is it something to worry about, or is it an opportunity?
Read on to find out what these tabs are all about, how to discover if they are impacting the performance of your campaigns, and how you can adapt your email marketing strategy to get the best results from your campaigns.
Read More “What the New Gmail Tabs Mean for Email Marketers”
According to eMarketer, the number of email users in the United States will reach 236.8 million by 2017. And the worldwide numbers will grow from the current 2.4 billion to 2.76 billion over the same time period (The Radicati Group). Wow!
Let’s take a look at some email marketing stats and tips that will help you capitalize on that growth, and point the way towards success in 2014 and beyond:
Many marketers see email as a fading, old-fashioned approach to marketing – if they don’t see it as dead altogether – and are instead choosing to focus their efforts on the more glamorous players on the scene: content marketing and social media.
But email is not dead. Not by a long shot. According to the Direct Marketing Association, email has an ROI of around 4,300% (no, that second “0” is not a typo!).
Savvy marketers are figuring out how to move their prospects from social conversation to conversion by incorporating the reach and impact of social media with the incredible ROI of email. Want to find out how you can do the same? Read on!
Read More “How to approach email from a content marketing perspective”
When evaluating the performance of your email campaigns, which stats are most important to track? We recommend you start with the following:
Let’s take a look at each of these stats in more detail.
The goal of subject lines is to encourage readers to open your email and take action. For this reason the subject line is one of the most important components of successful promotional emails and newsletters.
Consistently coming up with subject lines that are engaging can be tough. But you don’t need a creative mind to build the perfect subject line. You can get inspiration by monitoring your own inbox and assessing newsletters and promotions that others send to you. More than likely you’re marketed to nearly every day. Take notice of the emails you’re personally opening and why. You can save a lot of time by learning from others. No need to reinvent the wheel! Many of the companies sending you marketing emails have already tested their own subject lines and you can learn from their research.
Read More “The Power of a Good Subject Line: Monitor Your Own Inbox for Inspiration”
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