The goal of subject lines is to encourage readers to open your email and take action. For this reason the subject line is one of the most important components of successful promotional emails and newsletters.
Consistently coming up with subject lines that are engaging can be tough. But you don’t need a creative mind to build the perfect subject line. You can get inspiration by monitoring your own inbox and assessing newsletters and promotions that others send to you. More than likely you’re marketed to nearly every day. Take notice of the emails you’re personally opening and why. You can save a lot of time by learning from others. No need to reinvent the wheel! Many of the companies sending you marketing emails have already tested their own subject lines and you can learn from their research.
What type of subject lines pique your interest and motivate you to open them immediately? Which subject lines or content do you immediately delete? What messages enhance the reputation of the sender in your eyes? What information and offers make you feel nurtured? What turns you off and makes you consider opting-out of receiving future messages?
Since your subject line impacts the most important factor—whether your email even gets opened. Make sure your subject line directly relates to the content of your email. If your subject line is confusing and irrelevant, your email will surely get deleted in a hurry.
What other tips do you have to keep your subject lines engaging? Share with us in the comments section below!
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