As you dip your toes into the waters of email marketing, you need to prepare yourself for the possibility that some of your email might contain content that people don’t want to receive. This is what ESP’s refer to as prohibited content. When you send a message with content like this — snap! — you’ll feel the jaws of compliance bite down on your email program!
Picture this: you’ve created a phenomenal email. One of your best ever, in fact. It’s got highly compelling content that’s relevant to your subscribers, gorgeous images, and a call to action that’s practically irresistible. This email is so good, you can’t wait to put it out there and watch the clicks and conversions start rolling in. So you’re really tempted to just pull the trigger and skip the whole testing phase. After all, you know your email is practically perfect.
What could possibly go wrong?
Addresses from dead domains are like zombies. They exist in your list and look kind of like the real thing (i.e., valid addresses that you can send to). They may have been on your list for a long time, maybe since you started collecting addresses way back when. But, like zombies, they are mere shadows of their former selves.
When compliance folks like me talk about dead domains, we are referring to addresses within a sender’s list that are from domains which are no longer in business, or are no longer providing mail client services. Having addresses from these domains on a mailing list is an indication to any good compliance specialist that the list is in dire need of clean-up, or that the list owner may have purchased addresses. Neither of these scenarios is good for the client’s sender reputation, nor the ESP’s overall reputation.
Recently, I was reading some articles about William Shakespeare (stay with me here, folks!), which led to some posts that discussed whether he revised his plays, how many revisions there were, and how they evolved from first draft to finished masterpiece. Since I’m such a geek about email, I started wondering:
If Shakespeare had a mailing list, would he have tested different versions of his plays to see which one got the best response?
Is achieving your email marketing goals becoming more and more challenging? It might be time to take a look at whether your current ESP is still meeting your needs.
Are you experiencing any of the following issues?
Your Sender Score, a ReturnPath metric to gauge your reputation as an email sender, is pretty important. It determines whether or not the door to recipient inboxes is open to your email communications and whether or not you’re even a welcome visitor. Heck, it determines whether or not you can even knock on that door as email marketers with poor Sender Scores are often not permitted anywhere near the premises! They either have their emails shunted to a spam folder automatically or recipient ISPs outright refuse the delivery of their messages entirely. Your Sender Score is pretty serious business.
It’s Friday the 13th! Many people in western culture are superstitious about today’s date.
But is Friday the 13th really an unlucky date, or have we simply believed in the idea for so long that it feels true? And how, exactly, does all this relate to email marketing? Read on to find out!
You may have heard that, earlier this summer, Google released a new tabbed inbox interface for Gmail. “Tabs”, as it’s being called, is an updated user interface that separates incoming emails into categories.
Although Google’s goal in creating this new interface is to create a better user experience, many email marketers have seen it as cause for alarm. But is it something to worry about, or is it an opportunity?
Read on to find out what these tabs are all about, how to discover if they are impacting the performance of your campaigns, and how you can adapt your email marketing strategy to get the best results from your campaigns.
According to eMarketer, the number of email users in the United States will reach 236.8 million by 2017. And the worldwide numbers will grow from the current 2.4 billion to 2.76 billion over the same time period (The Radicati Group). Wow!
Let’s take a look at some email marketing stats and tips that will help you capitalize on that growth, and point the way towards success in 2014 and beyond:
Trying to get a clear understanding of your email deliverability, in-boxing and conversion rates can be pretty stressful. There’s so much to learn, and not enough time to dedicate to it. And the idea of getting bulked – or worse, blacklisted – for an unintentional oversight can sometimes keep you up at night.
But what if you never had to figure it all out?