Take Time To Test!

Picture this: you’ve created a phenomenal email. One of your best ever, in fact. It’s got highly compelling content that’s relevant to your subscribers, gorgeous images, and a call to action that’s practically irresistible. This email is so good, you can’t wait to put it out there and watch the clicks and conversions start rolling in. So you’re really tempted to just pull the trigger and skip the whole testing phase. After all, you know your email is practically perfect.

What could possibly go wrong?

Ramp Up to Email Marketing Success

Here’s a scenario for you: You’re new to email marketing, or you’ve got a new list of thousands of addresses that you want to send to. You’ve got an account with an ESP, so you should be ready to go, right? Not so fast! You can’t just open the floodgates – your sending has to be “ramped up”. But what the heck does that mean??

5 Keys to Avoiding a Bad (Sender) Reputation

Your Sender Score, a ReturnPath metric to gauge your reputation as an email sender, is pretty important. It determines whether or not the door to recipient inboxes is open to your email communications and whether or not you’re even a welcome visitor. Heck, it determines whether or not you can even knock on that door as email marketers with poor Sender Scores are often not permitted anywhere near the premises! They either have their emails shunted to a spam folder automatically or recipient ISPs outright refuse the delivery of their messages entirely. Your Sender Score is pretty serious business.

What is a Sender Score And Why Does it Matter?

What is a Sender Score And Why Does it Matter?

For your eye-catching calls-to-action to get clicked on, your carefully crafted and targeted content to get read and engaged with and, heck, your messages even opened altogether, your email needs to first make it into the inbox. And it makes total sense: in order for your email to get interacted with, it needs to get to where it needs to get to in order to be interacted with there. Pretty basic.

But, sadly, there may be times when your mailings don’t get too far past the clicking of the send button, when their handshake with a recipient ISP gets refused outright.

Three Popular Email Superstitions – Debunked!

It’s Friday the 13th! Many people in western culture are superstitious about today’s date.

But is Friday the 13th really an unlucky date, or have we simply believed in the idea for so long that it feels true? And how, exactly, does all this relate to email marketing? Read on to find out!

What the New Gmail Tabs Mean for Email Marketers

Gmail

You may have heard that, earlier this summer, Google released a new tabbed inbox interface for Gmail. “Tabs”, as it’s being called, is an updated user interface that separates incoming emails into categories.

Although Google’s goal in creating this new interface is to create a better user experience, many email marketers have seen it as cause for alarm. But is it something to worry about, or is it an opportunity?

Read on to find out what these tabs are all about, how to discover if they are impacting the performance of your campaigns, and how you can adapt your email marketing strategy to get the best results from your campaigns.