You don’t have to wing your email campaigns on your own, hire and train a staff of deployment specialists, or stay on top of ever-changing industry standards!
- Having your campaigns executed by an industry leader with 18 years of experience
- Being confident that no detail has been overlooked
- Knowing your campaigns are going off without a hitch
- Getting the maximum results from your efforts
Recently, we published a series of six posts on how to optimize your email campaigns for mobile devices. Below, we’ve posted links to each post in the series so you have a one-stop destination for planning your mobile marketing strategy.
It’s Time to Put Mobile First
There’s a lot of buzz going around about designing emails for mobile devices first. While this makes perfect sense for some of you out there, it might seem counter-intuitive for others…
Read More “Blog Series: Optimizing Your Emails for Mobile Devices”
When evaluating the performance of your email campaigns, which stats are most important to track? We recommend you start with the following:
- Growth Rate
Let’s take a look at each of these stats in more detail.
Read More “Tracking the Stats that Matter”
Most of us are fully aware of the fundamentals of email marketing, and can execute an effective campaign pretty well. And when things are going smoothly, many of us stop thinking about how to improve our processes–you know, the old, “if it ain’t broke, don’t fix it” mentality.
But improving your current skills and processes can be the difference between good campaigns and great ones: campaigns that win you lots of new subscribers and even new customers.
Read More “Mastering the basics of email marketing”
What do you do when someone new subscribes to your email list?
If you’re like most organizations, you send them an automated “thanks for subscribing” message and leave it at that. At a bare minimum, you should be doing this, so that new subscribers know you received their request to opt in. However, if this is all you’re doing, you’re missing a great opportunity to start building a strong relationship with your new subscriber right away. We recommend going the extra mile to welcome them to your community of subscribers, whether it’s through a single email or a series of automated messages over a period of days or weeks.
You can use a welcome series to thank your subscriber for joining your list, make them aware of other ways to stay in touch (via your social networks, for example), offer them new subscriber discounts or coupons, incentivize them to tell their friends about you, or all of the above. It doesn’t matter which of these you choose, but it does matter how you execute.
Read More “7 tips for writing great welcome emails”
With email, it’s impossible to customize your content for every different mobile device on the market. Unless, of course, you have the time to code many, many different templates… And we all have that kind of time these days, right? Sure.
An alternative would be to send the same content, in the same template, to everyone on your list. The problem with this, though, is that it might look gorgeous on on a 27” widescreen Mac, but it’s going to look horrible–and function even worse–on a super-small BlackBerry screen.
Read More “Responsive design: The key to mobile email engagement”
Today I’d like to follow up on Friday’s post on reputation with a deeper dive into what it takes to build and maintain a great reputation as an email marketer.
Your sender reputation is one of the most–if not the most–important aspects of your email marketing program. It takes a long time to build a solid reputation as a sender, and it takes ongoing vigilance to maintain it.
Read More “Building a good reputation doesn’t just happen – it takes work”
Today we’re introducing a new blog series: Friday Fundamentals.
In these weekly posts, we’ll be going back to the basics of email marketing. We want to help folks new to the email marketing game hit the ground running – and encourage more experienced email marketers to revisit their best practices.
With that said, let’s begin with the four “R”s. In a white paper presented at the 2013 Email Evolution Conference in Miami, Karen Talavera, owner of Synchronicity Marketing, states that there are four essential “R’s” to good email marketing. Today we’re going to explore R #1 – Reputation.
Are you aware of how your customers and prospects perceive you and your email communication efforts? Have they consciously chosen to receive messages from you, or did you automatically sign them up via a pre-checked box?
Read More “Stay Away From a Bad Reputation!”
As email deliverability has become heavily weighted on user engagement, it’s not enough to ‘spray and pray.’ The importance of creating highly relevant and valuable email content has become the key to keeping subscribers opening, reading and clicking through your emails.
Since engagement metrics have become the leading determinant of whether an email message reaches your target’s inbox or spam folder, consider the following 3 tips when putting together your email marketing plan for 2013:
Read More “Making it into the inbox isn’t guaranteed”
I’m sure you’ve read it before: employing testing as an optimization tactic has been proven to be an extremely efficient means of increasing email marketing performance. What you may not have read is that the most widely used testing strategies are not always the most effective.
Read More “Test This, Not That: Email Campaign Testing Beyond the Subject Line”