10 Email Marketing Tips for 2014 and Beyond

According to eMarketer, the number of email users in the United States will reach 236.8 million by 2017. And the worldwide numbers will grow from the current 2.4 billion to 2.76 billion over the same time period (The Radicati Group). Wow!

Let’s take a look at some email marketing stats and tips that will help you capitalize on that growth, and point the way towards success in 2014 and beyond:

How to take the stress out of email delivery and monitoring

How to take the stress out of email delivery and monitoring

Trying to get a clear understanding of your email deliverability, in-boxing and conversion rates can be pretty stressful. There’s so much to learn, and not enough time to dedicate to it. And the idea of getting bulked – or worse, blacklisted – for an unintentional oversight can sometimes keep you up at night.

But what if you never had to figure it all out?

Maximize the results of your next email campaign

You don’t have to wing your email campaigns on your own, hire and train a staff of deployment specialists, or stay on top of ever-changing industry standards!

Imagine:

  • Having your campaigns executed by an industry leader with 18 years of experience
  • Being confident that no detail has been overlooked
  • Knowing your campaigns are going off without a hitch
  • Getting the maximum results from your efforts

Tracking the Stats that Matter

When evaluating the performance of your email campaigns, which stats are most important to track? We recommend you start with the following:

  • Clicks
  • Growth Rate
  • Bounces
  • Complaints

Let’s take a look at each of these stats in more detail.

Mastering the basics of email marketing

Most of us are fully aware of the fundamentals of email marketing, and can execute an effective campaign pretty well. And when things are going smoothly, many of us stop thinking about how to improve our processes–you know, the old, “if it ain’t broke, don’t fix it” mentality.

But improving your current skills and processes can be the difference between good campaigns and great ones: campaigns that win you lots of new subscribers and even new customers.

7 tips for writing great welcome emails

What do you do when someone new subscribes to your email list?

If you’re like most organizations, you send them an automated “thanks for subscribing” message and leave it at that. At a bare minimum, you should be doing this, so that new subscribers know you received their request to opt in. However, if this is all you’re doing, you’re missing a great opportunity to start building a strong relationship with your new subscriber right away. We recommend going the extra mile to welcome them to your community of subscribers, whether it’s through a single email or a series of automated messages over a period of days or weeks.

You can use a welcome series to thank your subscriber for joining your list, make them aware of other ways to stay in touch (via your social networks, for example), offer them new subscriber discounts or coupons, incentivize them to tell their friends about you, or all of the above. It doesn’t matter which of these you choose, but it does matter how you execute.

Building a good reputation doesn’t just happen – it takes work

Today I’d like to follow up on Friday’s post on reputation with a deeper dive into what it takes to build and maintain a great reputation as an email marketer.

Your sender reputation is one of the most–if not the most–important aspects of your email marketing program. It takes a long time to build a solid reputation as a sender, and it takes ongoing vigilance to maintain it.

Stay Away From a Bad Reputation!

Today we’re introducing a new blog series: Friday Fundamentals.

In these weekly posts, we’ll be going back to the basics of email marketing. We want to help folks new to the email marketing game hit the ground running – and encourage more experienced email marketers to revisit their best practices.

With that said, let’s begin with the four “R”s.  In a white paper presented at the 2013 Email Evolution Conference in Miami, Karen Talavera, owner of Synchronicity Marketing, states that there are four essential “R’s” to good email marketing. Today we’re going to explore R #1 – Reputation.

Are you aware of how your customers and prospects perceive you and your email communication efforts? Have they consciously chosen to receive messages from you, or did you automatically sign them up via a pre-checked box?

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