Today we’re introducing a new blog series: Friday Fundamentals.
In these weekly posts, we’ll be going back to the basics of email marketing. We want to help folks new to the email marketing game hit the ground running – and encourage more experienced email marketers to revisit their best practices.
With that said, let’s begin with the four “R”s. In a white paper presented at the 2013 Email Evolution Conference in Miami, Karen Talavera, owner of Synchronicity Marketing, states that there are four essential “R’s” to good email marketing. Today we’re going to explore R #1 – Reputation.
Are you aware of how your customers and prospects perceive you and your email communication efforts? Have they consciously chosen to receive messages from you, or did you automatically sign them up via a pre-checked box?
Read More “Stay Away From a Bad Reputation!”
As email deliverability has become heavily weighted on user engagement, it’s not enough to ‘spray and pray.’ The importance of creating highly relevant and valuable email content has become the key to keeping subscribers opening, reading and clicking through your emails.
Since engagement metrics have become the leading determinant of whether an email message reaches your target’s inbox or spam folder, consider the following 3 tips when putting together your email marketing plan for 2013:
Read More “Making it into the inbox isn’t guaranteed”
I’m sure you’ve read it before: employing testing as an optimization tactic has been proven to be an extremely efficient means of increasing email marketing performance. What you may not have read is that the most widely used testing strategies are not always the most effective.
Read More “Test This, Not That: Email Campaign Testing Beyond the Subject Line”
There are three types of consumers: those who want to buy your product, those who might want to buy your product, and those who definitely don’t want to buy your product. For simplicity’s sake, let’s refer to these types of consumers as Browsing Bob, Maybe Mike, and No-way Ned, respectively. These consumers often times end up on your email marketing list. To keep your email marketing relevant to your subscribers you should know what type of consumers are receiving your emails.
Browsing Bob is “in the market,” as they say, actively searching for something specific to buy. Maybe Mike, while he might not be seeking you out, will be responsive if he sees a relevant advertisement that catches his eye. No-way Ned, even if he does see an advertisement, has no interest in whatever you’re selling.
Read More “Meet Your Consumers: Browsing Bob, Maybe Mike, and No-way Ned”
I am sure, like me, your summer officially begins right about the time your burger (or grilled entree of choice) hits the grill on Memorial Day weekend. This means more time out of the office for you and well most of your consumers if you are a B2B marketer. With more people out of the office and less people to see your email campaigns when they hit your subscriber’s inboxes, here are some things you can do this summer to heat up your email marketing.
Make It Easy to Read on the Beach
Since people will be reading their emails while on the go or away from the office, they are more likely to be viewing their emails from a mobile device. Test your emails for readability on mobile screens before sending them.
Read More “Heat Up Your B2B Email Campaigns This Summer”
Email marketers often see their results slipping–fewer opens, a lower click-through rate and a dropping conversion rate–and panic. That’s understandable when the bottom line is at stake, but panicking won’t help you figure out what’s wrong with your email marketing strategy or how you can fix it. The only thing that can help is to test, test, test … and then test some more!
Remember that all 10 things to test below are meant to be tested over time. Don’t try to test too many things at once or too quickly, as you’re results likely won’t be accurate. Here are the main parts of your email marketing to focus on when you decide something needs to change:
Read More “Top 10 Things to Test to Boost Email Marketing Results”
How long have you been using your current email marketing template? Really, think about it. Try to ballpark it within a few months. And how often do you send email? Okay, let’s say your template is a ripe two years old and you send once a week. That’s over a hundred messages your subscribers have received that look exactly the same. Don’t get me wrong, I’m sure your email template looks just fine…but think of your poor subscribers! Every week, it’s the same old thing. It might start to get mundane after a while.
Think of your morning commute. Boring, right? But what if, one day, somebody planted a beautiful tree on the side of the road? Wouldn’t that be great? It’s always been the same mind-numbing commute, but now you have that tree to look forward to every day! Sure, the tree will get boring eventually, but what if someone planted some flowers by it? Then maybe they’ll build a nice fence around their little garden…and who knows? They might even paint the fence a different color someday. Suddenly, your morning commute isn’t so boring any more.
Read More “Plant a Tree, Watch it Grow”
As the countdown begins for the 2012 Presidential Election, both candidates Romney and Obama have plenty to think about while they plan out their election campaign strategy. A sluggish U.S economy where job growth has stalled, troubles looming in Europe that threaten to produce another sovereign debt crisis, and subtle hints that emerging markets might not be able to sustain global growth are some of the main concerns that the presidential candidates will have to convince the American public they can solve.
Read More “Four ways Email Marketing Will Make or Break the 2012 Presidential Election”
If you don’t have the time or resources to launch your email marketing campaign, despite the positive impact it could have on your business, you should take note of a new service being offered by email service provider, Net Atlantic. Today Net Atlantic announced they are now offering an email marketing deployment service.
A team of Email Campaign Specialists will handle the necessary steps to get your email marketing campaigns delivered to your intended recipients. You collect your subscriber’s email addresses and design your campaign’s creative then send both to your Email Campaign Specialists and you are done.
Before your mailing is deployed you will receive a test mailing to review. After you have approved the mailing it will be scheduled to send at your specified time. Once the mailing has sent, and tracking statistics have been collected, a summary report will be sent to you so you can analyze your results.
Don’t have the time or resources to design your own compelling campaign or have questions about achieving the best results? Creative and Consulting Teams can handle that for you as well.
Net Atlantic’s team will serve as an extension of your marketing department; saving you time and resources. For more information about email marketing services contact an Account Executive at (877) 263-8285.
When I subscribe to an organization’s email or mobile marketing communication it is at that very moment I am looking to engage in a meaningful relationship with that company. As soon as I type in my information and hit submit I immediately check my Blackberry or Gmail account to ensure my subscription went through and see what valuable piece of information that company has to share with me; whether it be an exclusive discount, an insightful whitepaper, or a simple message asking if I was sure I wanted to opt-in.
It is quite disappointing when I don’t see a message within minutes or even hours of
subscribing with at least a thank you for sharing what I consider to be my valuable personal information. My interest in whatever product I was curious about has quickly faded and usually I am on to the next organization that can provide me with comparable products or services. Although I like to think I am unique, I have to believe a lot of people have similar reactions when their subscription to a service goes unrecognized for an extended period of time.
Read More “Subscribers Want To Hear From You RIGHT NOW”