There are three types of consumers: those who want to buy your product, those who might want to buy your product, and those who definitely don’t want to buy your product. For simplicity’s sake, let’s refer to these types of consumers as Browsing Bob, Maybe Mike, and No-way Ned, respectively. These consumers often times end up on your email marketing list. To keep your email marketing relevant to your subscribers you should know what type of consumers are receiving your emails.
Browsing Bob is “in the market,” as they say, actively searching for something specific to buy. Maybe Mike, while he might not be seeking you out, will be responsive if he sees a relevant advertisement that catches his eye. No-way Ned, even if he does see an advertisement, has no interest in whatever you’re selling.
Read More “Meet Your Consumers: Browsing Bob, Maybe Mike, and No-way Ned”
I am sure, like me, your summer officially begins right about the time your burger (or grilled entree of choice) hits the grill on Memorial Day weekend. This means more time out of the office for you and well most of your consumers if you are a B2B marketer. With more people out of the office and less people to see your email campaigns when they hit your subscriber’s inboxes, here are some things you can do this summer to heat up your email marketing.
Make It Easy to Read on the Beach
Since people will be reading their emails while on the go or away from the office, they are more likely to be viewing their emails from a mobile device. Test your emails for readability on mobile screens before sending them.
Read More “Heat Up Your B2B Email Campaigns This Summer”
Email marketers often see their results slipping–fewer opens, a lower click-through rate and a dropping conversion rate–and panic. That’s understandable when the bottom line is at stake, but panicking won’t help you figure out what’s wrong with your email marketing strategy or how you can fix it. The only thing that can help is to test, test, test … and then test some more!
Remember that all 10 things to test below are meant to be tested over time. Don’t try to test too many things at once or too quickly, as you’re results likely won’t be accurate. Here are the main parts of your email marketing to focus on when you decide something needs to change:
Read More “Top 10 Things to Test to Boost Email Marketing Results”
How long have you been using your current email marketing template? Really, think about it. Try to ballpark it within a few months. And how often do you send email? Okay, let’s say your template is a ripe two years old and you send once a week. That’s over a hundred messages your subscribers have received that look exactly the same. Don’t get me wrong, I’m sure your email template looks just fine…but think of your poor subscribers! Every week, it’s the same old thing. It might start to get mundane after a while.
Think of your morning commute. Boring, right? But what if, one day, somebody planted a beautiful tree on the side of the road? Wouldn’t that be great? It’s always been the same mind-numbing commute, but now you have that tree to look forward to every day! Sure, the tree will get boring eventually, but what if someone planted some flowers by it? Then maybe they’ll build a nice fence around their little garden…and who knows? They might even paint the fence a different color someday. Suddenly, your morning commute isn’t so boring any more.
Read More “Plant a Tree, Watch it Grow”
As the countdown begins for the 2012 Presidential Election, both candidates Romney and Obama have plenty to think about while they plan out their election campaign strategy. A sluggish U.S economy where job growth has stalled, troubles looming in Europe that threaten to produce another sovereign debt crisis, and subtle hints that emerging markets might not be able to sustain global growth are some of the main concerns that the presidential candidates will have to convince the American public they can solve.
Read More “Four ways Email Marketing Will Make or Break the 2012 Presidential Election”
If you don’t have the time or resources to launch your email marketing campaign, despite the positive impact it could have on your business, you should take note of a new service being offered by email service provider, Net Atlantic. Today Net Atlantic announced they are now offering an email marketing deployment service.
A team of Email Campaign Specialists will handle the necessary steps to get your email marketing campaigns delivered to your intended recipients. You collect your subscriber’s email addresses and design your campaign’s creative then send both to your Email Campaign Specialists and you are done.
Before your mailing is deployed you will receive a test mailing to review. After you have approved the mailing it will be scheduled to send at your specified time. Once the mailing has sent, and tracking statistics have been collected, a summary report will be sent to you so you can analyze your results.
Don’t have the time or resources to design your own compelling campaign or have questions about achieving the best results? Creative and Consulting Teams can handle that for you as well.
Net Atlantic’s team will serve as an extension of your marketing department; saving you time and resources. For more information about email marketing services contact an Account Executive at (877) 263-8285.
When I subscribe to an organization’s email or mobile marketing communication it is at that very moment I am looking to engage in a meaningful relationship with that company. As soon as I type in my information and hit submit I immediately check my Blackberry or Gmail account to ensure my subscription went through and see what valuable piece of information that company has to share with me; whether it be an exclusive discount, an insightful whitepaper, or a simple message asking if I was sure I wanted to opt-in.
It is quite disappointing when I don’t see a message within minutes or even hours of
subscribing with at least a thank you for sharing what I consider to be my valuable personal information. My interest in whatever product I was curious about has quickly faded and usually I am on to the next organization that can provide me with comparable products or services. Although I like to think I am unique, I have to believe a lot of people have similar reactions when their subscription to a service goes unrecognized for an extended period of time.
Read More “Subscribers Want To Hear From You RIGHT NOW”
In email marketing, one thing you learn pretty quickly is that sending your email is only the half of it. The next part (and arguably the most important) is what happens after the reader receives the email. You track opens and clickthroughs, as well as other metrics, but even this doesn’t provide the whole story.
You should put yourself in your subscribers’ shoes, and ask what you would do if you received your own email. Whether the campaign worked or not depends on the many things your readers do when they get your mail.
Read More “12 Ways Readers Respond to Your Email”
Do you ever wonder what are the best days and times to send email?
If you do, you’re not alone.
I can’t tell you when and how often to send messages to your customers or subscribers — there is no “best” time or day to send email. However, I can tell you that if you capture the right data, you won’t need one.
Read More “When Should You Send Email Campaigns?”
So the U.S. Postal Service has now proposed to raise the cost to send a first class letter from 44 cents to 46 cents. Do you think that’s a good idea?
It costs a fraction of a cent to send an email message to anyone in the world, regardless their location and length of your message (including attachments). It usually arrives in mere seconds. It usually doesn’t matter if it is raining, snowing, or hot outside either. Compared to email, a postal letter is probably about 10,000 times more expensive to send. Simply put, a postal letter has become a luxury item.
That’s unfortunate, because I enjoy getting postal mail. As long as the ratio of bills to quality mail is reasonable, postal mail can be a great way to communicate. For cards and letters, catalogs and magazines, and other types of packages, there is nothing quite like getting an unexpected piece of postal mail.
Read More “The 46 Cent Luxury Item”