One Size Fits All is A Thing of The Past

Now that a significant number of people read their email on devices other than a computer (be they smartphones, tablets, smartwatches and the like), you’ve got to wonder if the email you’re sending to them is optimized for their particular viewing experience. And we’re not talking about the email content here but its actual layout and presentation. Will the gorgeous 800 pixel wide email you just made look just as gorgeous on an iPhone when it’s proportionately shrunken down to a width of 250 pixels so that it can fit on so teeny tiny a screen? Will the design scale (and rescale itself) effectively when viewed on an Android tablet when you switch it back and forth between landscape and portrait views? Will your One Size Fits All design successfully do its job and actually fit to accommodate all sizes? Probably not.

Enter: Responsive Design.

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