On Sunday, June 25th, 2017, a team of Net Atlantic volunteers participated in the annual North Shore Medical Center Cancer Walk.
Now in its 27th year, the Cancer Walk is a long-standing tradition here in Salem, Massachusetts, with strong support from both the community and local businesses.
Now is a perfect time to get your email list into shape. Why? Well, just like our bodies can’t function at optimal levels if we don’t take care of them, our email lists can also suffer if they are not getting the attention they need.
A clean, up-to-date email list is critical to the effectiveness of your campaigns, and to ensuring that you’re getting the best possible results. Once your list is in good shape, with a little ongoing maintenance, you’ll see improved delivery, response, and conversion rates — and a better-looking bottom line.
Email is widely regarded as one of the best ways to build long-term customer relationships, and it’s the most powerful marketing channel for retention and driving conversions.
On the other hand, social media is great for creating a sense of community around your brand, as well as inspiring real-time conversations with your customers and prospects. And then there’s the ability to deliver highly-targeted ads.
While it may not yet be common practice to use these two channels in conjunction with one another, the results can be quite powerful.
Happy Halloween from all of us at Net Atlantic HQ in Salem MA – the Halloween Capital of the World!
This spring, Net Atlantic adopted four plots in one of Salem’s community gardens, with the intention of donating all the food we grow to homeless charity programs in the local Salem area.
It’s finally summer here in New England! To kick things off right, the Net Atlantic gang headed up to Chauncey Creek, Maine on Friday for our annual summer outing.
Since we couldn’t have you all there with us, we wanted to share some photos from the day!
In our last post, we explained why it’s important to test your emails before they go out. There are many benefits to incorporating this practice into your email marketing program, from catching typos and grammatical errors to ensuring optimal image display and maximum delivery.
But the biggest benefit of all is a little more abstract.
Picture this: you’ve created a phenomenal email. One of your best ever, in fact. It’s got highly compelling content that’s relevant to your subscribers, gorgeous images, and a call to action that’s practically irresistible. This email is so good, you can’t wait to put it out there and watch the clicks and conversions start rolling in. So you’re really tempted to just pull the trigger and skip the whole testing phase. After all, you know your email is practically perfect.
What could possibly go wrong?
It’s no secret that we like to have fun at Net Atlantic. And we happen to have a lot of great cooks on our staff. So, last year we decided to start an annual Crock Pot Challenge. This year’s event, held last Friday, did not disappoint!
Even if you use the same email template over and over again, you should still test your message every single time. Why?
A Little Something Called Human Error.