Karen Frasca

Part 3: Tactical Tweaks To Elevate Your Holiday Email Campaigns

Posted by Karen Frascaon October 6, 2015in Design & Layout, Email Engagement, Email Marketing Best Practices, Email Marketing Content, Email Templates, Email Templates, Design & Layout, Marketing Strategy, Mobile Email Marketing, Mobile Optimization

We hope you’ve been enjoying our series on how to tweak your holiday campaigns for success!

In Part 1, we talked about creating compelling subject lines and using personalization as a way to stand out in the inbox during the holidays. In Part 2, we discussed how to set the right goals for your holiday email campaigns.

Now, in Part 3, we’ll discuss why looks matter. No, we’re not being shallow! When it comes to email, the look and feel is very important – especially during the holiday season. Lending some visual pizzazz to your messages is a great way to let your subscribers know that you’re ready to help them celebrate.

So what’s the best way to show your readers that vibrant holiday spirit – without overshadowing your brand or distracting them from your call to action? Read on to find out!

Part 2: Tactical Tweaks to Elevate Your Holiday Email Campaigns

Posted by Karen Frascaon October 1, 2015October 1, 2015in Email Engagement, Email Marketing Best Practices, Marketing Strategy, Targeted Email Marketing

We’re back with Part 2 of our 4-part series on tweaking your holiday email campaigns for extraordinary results!

In Part 1, we talked about the “usual suspects”: how to craft compelling subject lines and use personalization to get your subscribers’ attention during this very busy time of year. If you missed that post, you can read it here. And make sure you scroll all the way to the end – we included a handy list of key dates to help you with your holiday campaign planning!

And now, on to Part 2. It’s all about the importance of setting campaign goals before your emails go out, so you have a defined way to measure their success.

Ready? Get set… Goals!

Tactical Tweaks To Elevate Your Holiday Email Campaigns

Posted by Karen Frascaon September 29, 2015in Email Engagement, Email Marketing Best Practices, Email Marketing Content, Marketing Strategy, Subject Line Best Practices, Targeted Email Marketing

The leaves are beginning to turn, the days are cool and crisp, and Halloween is right around the corner (a pretty big deal here in Salem, MA!). Autumn has arrived – and that means the holiday season is coming up fast.

We know all you experts are on top of your holiday email marketing strategy. But everyone could use a little help preparing for one of the busiest times of year, so we thought we’d post some tactical tweaks you can use to create campaigns that will really knock your customers’ socks off – and maybe win you some new ones, too.

Clickstream and Interest Tracking: How They Can Help Your Email Campaigns Succeed

Posted by Karen Frascaon August 17, 2015in Email Engagement, Email Marketing Best Practices, Email Marketing Tracking & Reporting, Marketing Strategy

Clickstream and interest tracking enable you to gain valuable insights into what visitors to your site are doing, and as a result, how effective your email campaigns really are. By applying this knowledge, you can craft more powerful campaigns – and see significant improvement in your results.

How I Spent My Sabbatical: Anthony Monti

Posted by Karen Frascaon July 27, 2015in Company News, Net Atlantic News

As part of Net Atlantic’s goal to promote a healthy work/life balance for our employees, we have a unique sabbatical program.

What’s a sabbatical? Well, once an employee has been with us for 7 years, they are able to take three months off to travel, focus on creative projects, take classes, volunteer, or use the time in whatever way will best help them restore their energy and refresh their perspective.

Time To Switch To A New ESP? Here’s What You Need To Know

Posted by Karen Frascaon July 16, 2015July 16, 2015in Email Delivery & Deliverability, Email Engagement, Email List Maintenance, Email Marketing Best Practices, Email Marketing CRM Integration, Email Marketing Tracking & Reporting, Marketing Strategy, Targeted Email Marketing

Is achieving your email marketing goals becoming more and more challenging? It might be time to take a look at whether your current ESP is still meeting your needs.

Are you experiencing any of the following issues?

Great News for High-Volume Senders: Gmail Postmaster Tools

Posted by Karen Frascaon July 13, 2015July 13, 2015in Email Delivery & Deliverability, Email Marketing Best Practices, Email Marketing Tracking & Reporting

At Net Atlantic, we’ve always believed in the value of using detailed data and reporting to improve email deliverability and overall ROI. So we were thrilled to see that Google has introduced Gmail Postmaster Tools.

Why your email subscriber experience should be a priority

Posted by Karen Frascaon September 16, 2013July 8, 2015in Email Marketing Best Practices

Often, we email marketers get so focused on strategy, sends, and stats that we tend to forget that there are folks on the receiving end of our messages who actually read what we write. How much thought have you recently given to them, in terms of what they want to read and what kind of experience they’d like to have?

While it’s important to focus on the aspects of email marketing listed above, it’s important to keep the subscriber experience in the front of our minds as well. Read on to learn why, before we write a word, we should decide what kind of experience we want our readers to have.

Three Popular Email Superstitions – Debunked!

Posted by Karen Frascaon September 13, 2013July 8, 2015in Marketing Strategy

It’s Friday the 13th! Many people in western culture are superstitious about today’s date.

But is Friday the 13th really an unlucky date, or have we simply believed in the idea for so long that it feels true? And how, exactly, does all this relate to email marketing? Read on to find out!

Start Planning Your Holiday Email Strategy Now!

Posted by Karen Frascaon September 11, 2013July 8, 2015in Marketing Strategy

Waiting until the last minute to put your holiday email strategy in place is like waiting until Christmas Eve to start your holiday shopping. You could probably get it done, but would it really be worth the stress and the missed opportunities?

If you’re a retailer or B2C that does a lot of business around the holiday season, now is the time to start planning (if you haven’t already). Read on to find out what you can do to ensure you’re set up for success as the holidays approach!

Share this:

Like this:

Share this:

Like this:

Share this:

Like this:

Share this:

Like this:

Share this:

Like this:

Share this:

Like this:

Share this:

Like this:

Share this:

Like this:

Share this:

Like this:

Share this:

Like this: