You may have heard that LinkedIn recently launched Sponsored Updates, providing a way for your company to reach LinkedIn members beyond your existing audience.
But can they work for you? Read on to find out.
Read More “LinkedIn Sponsored Updates: Can they work for you?”
In a recent article published in The Boston Business Journal/MassHighTech, Net Atlantic CIO Sue Bergamo discussed the importance of diversification in creating happy and productive teams that fit perfectly within your organization.
Co-written with Roberta Matuson, president of Matuson Consulting, the article looks at real-life issues that can directly impact a team’s spirit.
Read the full article here and learn:
Read More “Net Atlantic CIO Sue Bergamo on Embracing Team Diversification”
You don’t have to wing your email campaigns on your own, hire and train a staff of deployment specialists, or stay on top of ever-changing industry standards!
Imagine:
The managing of customers in your database is of equal if not greater importance than the management of the products and services you generate. Careful monitoring and review of the relationship fostered between you and your customers plays a critical role in retaining their business. Consider how wants and needs might differ among them, and how those differences might influence their purchasing patterns and behaviors. Over time, it becomes apparent that some customers are more valuable than others and purchase more often and make larger purchases (and by that same logic, it may be revealed that other customers may not be worth quite as much as the attention they have been receiving thus far). So it’s important for companies to understand the needs of customers within different profitability tiers and adjust their service levels accordingly.
I am sure, like me, your summer officially begins right about the time your burger (or grilled entree of choice) hits the grill on Memorial Day weekend. This means more time out of the office for you and well most of your consumers if you are a B2B marketer. With more people out of the office and less people to see your email campaigns when they hit your subscriber’s inboxes, here are some things you can do this summer to heat up your email marketing.
Make It Easy to Read on the Beach
Since people will be reading their emails while on the go or away from the office, they are more likely to be viewing their emails from a mobile device. Test your emails for readability on mobile screens before sending them.
Use the five buyer decision stages to optimize your message.
We B2B marketing professionals think about our target audience practically every minute (It’s kind of an obsession). We know their revenue, number of employees, titles they hold, their budgets, their hobbies, and most importantly, their decision roles. This is static lead info, and we try to know as much as we can.
But what about dynamic info, that changes over time? For instance, when are people ready to buy?
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