Don Draper Would Deploy

draper

One of my favorite things about Mad Men was the skill with which Don Draper did his job. His tenacity and creativity helped land major accounts, and his groundbreaking ideas and airtight pitches only helped.

Although the ad men of the 1960’s would not have known how to use a computer, nor would they have had access to the Adobe Creative Suite, agencies still needed to find new ways to differentiate themselves in a competitive industry. Today’s agency professionals are not strangers to this struggle.

Happy Halloween!

Happy Halloween from all of us at Net Atlantic HQ in Salem MA – the Halloween Capital of the World!

halloween-2016

 

Stop Me If You Think You’ve Been Mailed by Me Before…

Unsubscribe

Have you ever received mail from a company or organization, even after you thought you unsubscribed? Are you just having a déjà vu moment, or has there been a “glitch in the matrix”?

When this happens to one of your email recipients, they might think that your organization didn’t honor their unsubscribe request, which can result in your email being marked as spam, or even a direct abuse desk complaint being made against you. Trust me, legitimate direct abuse desk complaints are taken very seriously, and carry a lot of weight.

Are these continued mailings really the result of senders or ESPs not honoring an unsubscribe request? Yes and no! Let me explain…

More Email Admins, More Problems? Nope.

no_problems_here_by_vitamins3

Last week, we talked about how important it is to have more than one email list administrator. This week, we’ll discuss some ways to actively manage your list admins, so you have more control over your email marketing program – and fewer issues.

As far as we’re concerned, more administrators do not equal more problems – especially when you take the following steps!

Why You Need More Than One Email List Admin

Wise Owl

Here’s a situation our support team runs across from time to time: A client calls us in a panic because her email list has been deleted, and she doesn’t know it happened or who was responsible. What a nightmare! But it doesn’t have to happen to you. There are some simple preventative measures you can take to avoid a similar scenario.

Photo Journal: Net Atlantic’s Community Garden Project

A few weeks later...

This spring, Net Atlantic adopted four plots in one of Salem’s community gardens, with the intention of donating all the food we grow to homeless charity programs in the local Salem area.

Photos from our Day on the Maine Coast

Ocean Blue

It’s finally summer here in New England! To kick things off right, the Net Atlantic gang headed up to Chauncey Creek, Maine on Friday for our annual summer outing.

Since we couldn’t have you all there with us, we wanted to share some photos from the day!

The Biggest Benefit of Email Testing

Zen Raccoon_SM

In our last post, we explained why it’s important to test your emails before they go out. There are many benefits to incorporating this practice into your email marketing program, from catching typos and grammatical errors to ensuring optimal image display and maximum delivery.

But the biggest benefit of all is a little more abstract.