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Net Atlantic Raises Over $2,700 for the North Shore Medical Center

On Sunday, June 25th, 2017, a team of Net Atlantic volunteers participated in the annual North Shore Medical Center Cancer Walk.

Now in its 27th year, the Cancer Walk is a long-standing tradition here in Salem, Massachusetts, with strong support from both the community and local businesses.

Meet Kevin Angelli, Tech Support Specialist

Kevin Angelli has been a tech support specialist with Net Atlantic for two years, and he plays a key role in helping our customers become the best email marketers they can be. Read on to learn more about him!

Meet Hannah Rust, Net Atlantic’s Marketing Assistant and Graphics Whiz

Hannah Rust is our resident marketing assistant and graphics whiz. She does everything from creating images, to designing collateral, to supporting the marketing team with campaigns, events and other projects. In addition to all that, Hannah brings real talent, positivity, and maturity well beyond her 19 years to the company, and we’re so glad she’s a part of the team. Read on to learn more about her!

Meet Wes Owen

In our new “Meet Our Team” series, we’ll be sharing interviews with members of the Net Atlantic staff so you can get to know us a little better. First up is Wes Owen, our VP of Technology Operations!

Read on to learn more about Wes and what makes him tick.

How To Get Better Results From Your Email Campaigns

One of the most common questions we receive from our customers is: How can I get better results from my email campaigns?

The answer is pretty straightforward. We recommend studying and reviewing trends in your list(s) from month to month. Study your subscribers, list growth, sending habits, opens and clicks, and more. The better you understand each element of your email marketing program, the better chance you have of improving your results.

Of course, studying is only the beginning; you have to apply what you learn. Below, I’ll take you through the areas you’ll want to focus on, and provide some tips on how to improve your results in each one.

Don Draper Would Deploy

One of my favorite things about Mad Men was the skill with which Don Draper did his job. His tenacity and creativity helped land major accounts, and his groundbreaking ideas and airtight pitches only helped.

Although the ad men of the 1960’s would not have known how to use a computer, nor would they have had access to the Adobe Creative Suite, agencies still needed to find new ways to differentiate themselves in a competitive industry. Today’s agency professionals are not strangers to this struggle.