Holiday Email Marketing Campaigns: Successful Strategies to Implement This Season

6 Tactics to Drive Engagement and Generate Email Campaign Results

As we are entering Thanksgiving and the December holidays, you are probably starting to plan your holiday email marketing campaigns. Email and ecommerce have grown a lot over the last few years, as more and more people shop and buy online. Even brick and mortar locations can benefit from email reminders this year. Email is critical for getting people to your business.

Here are the key upcoming dates to launch themed email marketing campaigns:

  • Thanksgiving: November 26, 2020
  • Black Friday: November 27, 2020
  • Small Business Saturday: November 28, 2020
  • Cyber Monday: November 30, 2020
  • Giving Tuesday: December 1, 2020
  • Hannukkah: December 10, 2020 through December 18, 2020
  • Christmas: December 25, 2020
  • New Year’s Eve: December 31, 2020
  • New Year’s Day: January 1, 2021

Holiday marketing campaigns can be the holy grail of your business. It is your company’s final push of the year, and we want to tell you how you can make it great. Here is a list of our recommendations for successful holiday campaigns.

1) Use Holiday Buzz Words

Here is a list of phrases and words you can use that are non-denominational and buzz-worthy. These words can really get your customers in the holiday spirit!

Holiday: Cheer, Celebrate, Family, Holiday Food, Happy,

Promotions: Act Fast, Black Friday Deal, Today Only, Holiday Savings, Free Shipping

Showing thankfulness: Thank you, Your Support, Our Appreciation for You

2) Deploy Mobile-Friendly Emails

60.9% of the U.S. buyer population make purchases from their mobile device. You need to make sure your email marketing campaign is mobile-friendly and easy to navigate. If you aren’t, you are going to have an incredible amount of lost sales.

Mobile friendly email is called “responsive.” It displays correctly on phones, tablets, laptops, and desktops, because it responds and renders correctly for best readability. Looks for responsive templates from your email service provider.

3) Align Your Content and Emails

Think about what makes the most sense for your business. What holidays are best for your business? For example, Black Friday deal email promotions would be best for stores that are online and brick-and-mortar. Companies like Best Buy, Target, and Walmart (see below for email) thrive during Black Friday.

But even if your business is a service business, or your products are more virtual, you can still create effective email campaigns around them. Offer savings, specials, discounts, coupons, and freebies to generate some buzz. Everyone wants a deal!

4) Make a Holiday Email Promotional Calendar

Create a calendar with weekly or daily promotions and deals. A visual calendar will make your customers excited. Better yet, it creates a month worth of email content for you.

This calendar will also make you think seriously about your promotions, the spacing of them, and how they may be received. This is your roadmap for the next two months.

5) Use Non-Traditional Holiday Colors

Brown and white, lavender and silver, and blue and white are all non-denominational colors that will stand out beside the obligatory red and green colored emails. The idea here is to stay away from the basic red and green themed emails that fill our inbox.

6) Add a Little Fun into It

Everyone loves graphics, GIFs, and memes! Add in a holiday-themed joke to make your reader’s day a little bit better. Careful use of emojis or holiday-themed graphics will help you with your competition. Have a silly contest to generate response and engagement. Make a simple survey for your subscribers with a holiday theme. Connect in a personal way.


Consider using a carefully planned editorial calendar to schedule and execute relevant, enticing promotions for increased sales this holiday season. Try to connect on a fun or genuine way for increased response. Try to do something a bit different to stand out, connect with your readers, and resonate with your subscribers. Inject some personality and humanity into your messages. These strategies will let your emails shine in all of your reader’s inboxes.


40 Hot Holiday Subject Lines –

Pinterest Board with Holiday Email Designs –

Embracing Mobile Marketing –

It’s Time to Get Responsive (Email Format) –

Experts Guide to Email Marketing –

Net Atlantic’s Holiday Email Templates –

7 Times When You Should Not Send That Email

Writing allows you to communicate in a thoughtful manner when other vehicles of communication like distance and time zones are not feasible. It is a reliable form of business communication that professionals use every single day. It provides documented evidence, avoiding a ‘he said, she said’ situation.

Although there are all these positives to written communication, there are some negatives. When writing, you can never take your words back. You can send emails that you wish you could just take back. You could send accidental emails, sometimes to the wrong person. It could be detrimental for your relationships and even your career.

While you cannot take some of your writing ‘back’, you do have plenty of time to get it right before sending. Here is a list of circumstances in which you should step back from your desk, delete that draft, and go on with your day.

1) When You Are Emotional

Especially when you are mad. This is when you will say something you will regret.

You need to enter and exit a cooling down period, and then you are ready to go to discuss the situation with the individual.

If you need to let it out, you should write it down on a piece of paper, so you are not one of those people that accidentally sends the message.

2) When You Have Bad News to Share

Put yourself in somebody else’s shoes. No one likes to receive bad news over email. Bad news is better delivered in person. People want your personal attention when delivering bad news. It is the more respectful route, and your coworkers and bosses will appreciate that you had the courage to communicate the bad news in person.

3) When the Email Exchange Will Take More Than Four Emails

We will not lie to you; emailing does get in the way. It takes up a major chunk of your workday. Writing emails does get in the way of progress.

If a topic takes more than four emails to discuss, call a meeting. It will take way longer to draft and send four emails than having a quick 15-30 minute meeting.

4) When You Are Trying to Resolve Conflict

Pick up the phone, call a meeting, or meet at the water-cooler. Conflict issues that arise in the workplace or generally anywhere will never be resolved over online communication.

Have you ever been involved in an email exchange in which the participants try harder and harder with each back and forth to state their case more strongly each time? It often only infuriates the other person, and digs a whole deeper and deeper for you both. Try another way.

5) When You Have Had a Couple Drinks at Lunch

This is a no-brainer.

6) When Your Email is Simply Too Long

If your email is going to take at least two minutes to read, do not send it. Instead, call a meeting to explain the contents of that email.

7) When Your Email Could Have Legal Repercussions

Don’t put it in email if you are, for example, unhappy with a human resources decision, work at a publicly traded company and are commenting on company performance, setting up a romantic rendezvous with a coworker if it is against company policy, or soliciting work outside of your company such as a side-gig. There’s lots more too but you get the idea. Yes, people do these all the time! But why press your luck?


Email can be an amazingly efficient medium for communication. The key is knowing whether to send that email or walk away, delete it, or call a meeting. This could save your (work) life. If we all sent one less email per day, the world would be a better place.


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Making use of AI, Grammarly, Gmail Smart Compose, and Other Powerful New Tools to Write Your Best Email Marketing

Executive Summary

If you struggle with any aspects of writing, or if you are an accomplished writer, you can benefit from a wide new array of AI-inspired software and web tools that can help you navigate writing challenges of all kinds. Now anyone can write better emails, blogs, titles, and marketing communications.


Do you feel like your emails are not workplace appropriate? Are you running out of content ideas? It is easy to become stressed about these issues. You want your email and content to share information, lock-in a business deal, or just simply make a request, but this can be difficult.

Now there’s a fix for these struggles. There are online tools that can help you write any email you need and generate content.

Co-Founder and Co-CEO of AI21labs, Yoav Shoham, believes “Words are crude and you don’t always find the exact words, though they exist. That is true for all of us, even good writers. Our goal is to lessen the gap.”

Here are a couple of writing assistant platforms.


AI21labs has recently released Wordtune. The extension allows you to alter your words. There are two tones, which are casual and formal. It also has the capability to shorten, expand, or completely rewrite your words.

Other applications that it includes are Smart Paste, Word Finder, proposed examples using similar sentences, and suggestions to keep your messages crystal clear. It does not get in the writer’s way, as you can choose when and where you want suggestions.

This extension is compatible with Google Applications, Outlook, Facebook, LinkedIn, and Messenger.


Grammarly is a writing assistant that scans your text for common and complex grammar mistakes. Spelling, style, and tone are Grammarly’s specialties. You will receive immediate suggestions that go way beyond grammar.

Grammarly can be used on different platforms like Outlook, Gmail, Salesforce, Slack, Twitter, and Facebook, to name a few.

One of Grammarly’s newest updates is perfect for your email marketing readers. It will organize your writing feedback by theme. You will be able to tell how each change helps your readers understand your message better. This will, in turn, help your readers and help you become a better writer.

Gmail Smart Compose

Gmail Smart Compose was released in 2018. It is free if you use Gmail.

The purpose of this feature is to help you type your emails faster. It eliminates repetitive writing, reduces spelling and grammar errors, and suggests contextual phrases.

You can simply hit the “Tab” button on your keyboard to add the suggested phrase to your email. Compared to Wordtune, it always predicts what you are going to type. However, if you prefer not to use this feature, it’s easy to turn it off.

Grammar might not be your only content problem. Some of us struggle with writer’s block, and we cannot think of topics to write about. Here are a few writing assistants that will get your creative juices flowing.

HubSpot Blog Topic Generator

This blog idea generator allows you to type in a idea in the form of a noun and will generate suggestions. You can get a week’s worth of blog ideas for free, or you can pay to receive a year’s worth of ideas. Not too shabby!

Portent Idea Generator

This one is a favorite. Works great with any topic. Try it and prove me wrong.

Portent’s Idea Generator is different than any other generator. You can type in your topic, just like the above platform, but it will generate eccentric, wacky titles that will definitely intrigue your readers. Some of the results can be really humorous, but also catchy!

We typed in email marketing and this is what we received:

Very unique.


This is a tool founded by online marketing expert Neil Patel. It allows you to search a keyword or phrase and see other content ideas written by other sources. A unique aspect about this feature is it provides you with a certain link’s estimated number of visits and how many backlinks it has.

Although you have to pay to receive more than ten ideas, this platform contains useful information that could be worth your while.


There are some great new writing, grammar, and topic tools at your disposal whenever you need them. Whether it be typos, a lack of content ideas, or complete change of tone, these platforms can transform your writing. Now you can use technology to write your best email marketing.


Download Wordtune

Download Grammarly

Blog about Gmail Smart Compose

HubSpot Blog Topic Generator

Portent Idea Generator


Sign up for Net Atlantic’s email marketing services

7 Ways to Use Empathy in Email: Because You Care

Emotions. Connections. Empathy.

Empathy is the ability to understand and share the feelings of another. It means connecting with your reader in a genuine way.

When you use empathy, you can really and truly connect with your reader on a more personal level. And that’s good!

Have you ever read an email where the author got you? It’s like they knew exactly how you felt and then they described it well. Empathy grabs us in a deep way. Practicing empathy with your readers not only deepens your connection with them, it enhances creativity, collaboration, and innovation.

In email marketing, it can be a struggle to connect with your customers. Why? Certainly the volume of email that people get every day is a challenge. But probably the real reason is that so many emails are simply information-based. Knowledge. Facts and Figures. And often not all that meaningful or compelling for the reader.

Many emails are missing a human element to them. They’re business-like. And boring. And they look like all the other emails you get. Ugh.

By using empathy in your emails can overcome those hurdles when trying to connect with your reader. You can connect with your readers in a whole new way. A better way.

Here are 7 ways that you can connect with your readers and create empathy for your brand.

  1. Educate Your Audience

LinkedIn educates their users by offering LinkedIn Marketing Solutions, which teaches marketers how to grow their audience, create effective content, and complete their marketing goals.

Center some of your blog posts or articles around learning and link it in your emails. If your readers care about the topic that you teach, you will have invested readers. This will create trust between your brand and your reader because they believe you have their back.

2. Inspire Your Audience

Step into your customer’s shoes. What do they want to hear that will inspire them?

Home Depot did this by offering an infographic on how to “Grow a Living Salad Bowl”. Since they are a DIY-centric, this was perfect for their customers. It inspires them to start growing their own gardens.

3. Interact with Your Customers

Create an interactive link or site where your customers can directly interact with you. Whether that be an online quiz or an interactive feature on Instagram and Facebook, there are many ways to interact.

4. Treat Them Well

This might sound a little obvious. Some companies are experts at this practice. Delta continuously shows the importance of brand-empathy, like when they treated customers that were on a delayed flight to a pizza party. Delta showed their customers that they truly care about them.

You can offer your customers a coupon or discount in your newsletters or emails. Anything to make them feel special and valued goes a long way.

5. Display Empathy with Your Audience

Make sure they know that you care. Dove’s recent “Real Beauty” campaign has resonated with millions of customers. Their campaign displays that women, as well as men, struggle with low self-esteem, and show how to overcome it. Check out one of their Dove Real Beauty Sketches here.

6. Use Your Customer’s Content

If your customer posts a photo and it relates to your brand, repost it in your emails! Not only does it excite that one customer, but it will excite other customers to want to share their posts. You will gain empathy by expanding your reach and exciting your customers.

7. Commiserate with Your Customers

There are specific instances where brands are not always happy and cheerful. One brand that knows that too well is JetBlue, who has a Flight Etiquette series on YouTube. We all know that airports are uncomfortable, inconvenient, and crowded. JetBlue pokes fun at this by creating this series about the worst aspects of flying.


Customers will become repeat customers when they have emotional ties to your brand. By delegating time to creating relationships with your customers, you will gain loyal customers, without tooting your own horn. Stay empathetic with your email campaigns and reap long-term benefits.


Most Powerful Emotion in Marketing

The Ultimate Guide to Emotional Marketing

Create Lasting Value with Evergreen Content in Your Emails, Blogs, Social Accounts, and Web Sites

Do you ever run out of content ideas? Evergreen content will be your best friend.

Evergreen content is not seasonal, reactionary, or time sensitive content. It is content that can be posted at any time and it will never go out of style. Evergreen content is sustainable for years at a time and will need either minor or no changes to stay up to date. It is great for SEO, as it continues to drive traffic to your media and website, year after year.

Content examples that are not evergreen include posts about timely events and topics such as an upcoming presidential election or the latest celebrity news. These can get you a quick hit or timely search, but once the event or time has passed there will be little interest in the content.

Other type of content to that are timely but not evergreen include references to recent or future events, imagery that is updated, and language surrounding dates, time, seasons, and years.

Here are some ways and examples of evergreen content that will attract readers to your content month after month, and year after year.

1) Tips and Tricks

Tailor these to your industry. For example, if you are in the computer industry, you can write posts on tips and tricks for keyboard shortcuts. If you are in the staffing industry, create a post with interview tips. These are valuable to your customers and prospects. This cooking brand, Cook’s Illustrated, posts tips a few times a week that are useful for those who use their recipes.

2) Testimonials

Ask current and prior clients for reviews on your products and services. Check your Google My Business listing for your current reviews. Your brand will seem more trustworthy and will convert prospects to customers.

3) Industry Dictionary

Compile a list of keywords and terms that are relevant to your industry. It will help your customers understand certain terms that you use in front of them. We all know how confusing some legal terms are, so it could be beneficial for law firms to create a dictionary.

HubSpot provides a great marketing dictionary that include 100 terms all marketers should know. You can construct one that is perfect for your industry.

4) How-To’s

Create a how-to for your industry. Explain how to complete a task or enhance your experience using what is relevant to your industry. A “How to Create the Perfect Burrito Bowl” guide could be a great post for Mexican food restaurants.

5) Company Facts

You can include posts about company facts, including quotes from your mission statement, products and services that you will always have, and company history. These aspects of your company will never change.

6) Sage Advice and Ageless Wisdom

Quotes from famous people, good advice that never goes out of style, and sensible ways to approach thinking or doing things are all evergreen-types of content.

7) Thought Leadership

Good original thinking, thorough analysis, and focused strategy are topics that generate readers. Work to break out of the mundane by sharing an alternative viewpoint that perhaps others have overlooked.


As you create content for your email marketing campaigns, web sites, blogs, whitepapers, research, and social media posts, try to include timeless evergreen content that has lasting value. If you do, you’ll find that your resource will help readers for many years to come.

What are other types of evergreen content you can think of? Comment below and join the conversation.


Our friends at CopyBlogger have a great resource on Evergreen Content

Buffer has a good review on Evergreen Content

26 Real Ways to Increase Engagement in Your Email Newsletter

Top 3 Newsletter Advertising Networks to Monetize Your Email Newsletter

Make More Money with Your Emails by Including Selected Advertisers

Advertising Networks Defined

What are advertising networks? They are companies that act as an intermediary between publishers and advertisers to create a meaningful and profitable advertising experience. They connect publishers that want to sell space in their newsletter with advertisers who want to pay for the space.

Depending on your business model as a publishers of an email newsletter, advertising revenue can be a major source of your income.

The Opportunity for Increased Revenues from Your Newsletter

Ads in emails are used by many publishers who want to monetize their newsletter. Email advertising revenue can be bread and butter for lots of companies. If you’ve worked hard to increase your subscriber list with thousands of subscribers, this is a big opportunity to at least consider. Further, if your newsletter subscribers are an audience demographic that an advertiser would want to target, even better opportunities are possible.

Although you may be reluctant to do so, you can make good money from your newsletter by allowing advertising in your email newsletters. In fact, it may create a whole new revenue stream for you, a stream that may pleasantly surprise you with results.

Also, don’t forget that readers expect to see advertising. It’s part of life. We get many quality newsletters ourselves that have ads in them, and we feel that the reader experience is not negatively impacted, especially if the advertisement is relevant.

Some Guidelines and Standards to Aspire To

There are some standards that should be met to maximize the earning potential. First, you should have a large enough email list. This should be over 2,500 subscribers, but having more than 10,000 will really help your monetizing potential. Second, ideally your open and click through rates should be average or above average. This is important, as it determines how many people click on the ads in your newsletter, and how much money you will ultimately make. See if your industry is listed below and if your newsletter compares to the industry standards.

How to Get Advertisers for your Email Newsletter

So, how can I advertise in my email newsletter? These three vendors below are viable and reputable newsletter advertising networks to consider when selling advertisement space in your newsletter.

  1. Letterwell

Letterwell makes it easy to source various types of newsletters, reaching more targeted and niche audiences.

They have stringent background checks on their vendors, so the authenticity of newsletters’ engagement rates are truthful. Not just any newsletter can use Letterwell; everyone has to go through an application process. Their acceptance rate is 35%, which means only reliable newsletters are chosen. It has an easy to use dashboard for all users.

It is 100% free, unless you want to gain extra exposure and pay to move up in their search results. Letterwell is a reliable and easy-to-use platform for anyone. Start selling your space here.

2. LiveIntent

LiveIntent is another newsletter advertising network. They have 2000+ publishers and 290 million unique readers.

Actual LiveIntent users have said that the platform is easy to use and has helped them generate a large amount of revenue.

LiveIntent works with small and large companies, one being General Mills. They increased their email newsletter revenue by 26%. The LiveIntent team was able to work with the company and reformat their templates to increase premium bid rates and receive better engagement.

If your company wants a more personalized and hands-on company to work with, LiveIntent is your best bet.

3. BuySellAds

BuySellAds works with many different companies like Firefox, HGTV, and Roku. Their customers have seen an average of 15x increase in revenue, 38% increase in ad sales, and 45% lift in remnant earnings.

They connect email newsletters with top brands to make direct sales with their marketplace. You deal with the advertisers directly so you have a chance to see exactly what the ads look like.

As the publisher, it gives you financial control by allowing you to set the rates for your advertisement space. They also offer ad block recovery, where you can recapture your lost revenue due to ad blockers.

If you want more control over the ads being placed in your newsletter, BuySellAds is definitely the platform to use.





Net Atlantic:

How These Surefire Strategies Turned Around a Poorly Performing Newsletter

There are many challenges that come with improving delivery statistics.

As email marketers, we spend hours developing strategy, finding content, perfecting formatting, and eventually sending to our subscribers. We all know there is nothing more gut-wrenching than finding out the message wasn’t delivered to subscribers. This was occurring to one of our current clients before they came to Net Atlantic.

The Elijah List is an organization that gives trustworthy and daily prophetic worship and intercessory content to their followers. This organization sends about 50 million emails per month. A few years ago, while sending through their former email service provider (ESP), they noticed that their delivery statistics started to decline for their several hundred thousand subscribers.

Email deliverability is one of the biggest ongoing challenges for email marketers. Email deliverability asks a simple question, does my message get to the inbox?

The choice of an email service provider can directly affect deliverability. First, your ESP can affect how long mailings take. If you’re a company sending multiple emails a day, your morning email campaign might not even be completely sent before your afternoon send begins. Second, if your ESP’s server is shared with other client email, your list could suffer. If other clients of your ESP have a bad reputation or invalid email addresses, your list could suffer from low inboxing. Lastly, if the shared server was blacklisted by an Internet Service Provider, your mailings might not even be received at all.

There are many different ways to figure out Why Your Emails Are Not Going Into the Inbox. After signing up with Net Atlantic, our email delivery team was able to provide The Elijah List with a series of carefully executed recommendations to dramatically increase their inboxing.

Net Atlantic realized that these deliverability issues were based on multiple factors, including subject line text, server sending speeds, and message formatting. The first fix, that being increasing sending speed and capacity, was easily solved. Amazingly, our large number of servers and email sending volume allowed the ramp-up time to take only one week. The email delivery time was reduced from three hours at the former email service provider to just thirty minutes. After just a few sends, the Elijah List saw improved delivery rates, open rates, and conversions. Other fixes were also applied for improved results.

Deliverability is crucial. Successful deliverability leads to success in email marketing, increases and conversions, and helps win inbox competition with other competing email and newsletters. Working alongside with you, Net Atlantic gives you the tools and resources to continually monitor inboxing rates, activity, and engagement levels to better understand what a subscriber wants and then to tailor your email marketing to their wants and needs.

Read more about the Elijah List in this case study and subscribe to The Elijah List here.


The Elijah List:

Net Atlantic, Inc:

Why Your Emails Are Not Going Into the Inbox:

Tactics to Monetize Your Email Newsletter

5 Strategies to Make Money with Email Marketing

It takes a lot of work to start an email newsletter. Finding content, building your list, and drafting the email, to name a few, are tasks that take a lot of time and perseverance. Since you’re reading this blog, we can assume you are ready to take the next step and monetize your email newsletter!

Here are some avenues that could work for your business.

Sell Advertisement Space

Some people may think this is cheesy and immediately scares subscribers away. This can be counteracted by making the advertisement valuable to your readers. For example, if you are a healthy meal delivery service sending a monthly newsletter, you can include advertisements from a company that sells athletic wear. Healthy eating and athletic wear are complementary goods. Consumers who like to eat healthy generally exercise often, which makes this a win-win for both companies.

Letterwell connects newsletter owners with advertisers where you can buy and sell advertising space in newsletter emails.

Provide Premium Newsletter Content for a Price

If your newsletter content is valuable enough, readers will pay a subscription to read it.

You could even include one newsletter that is normal and one that is premium. You can use different tactics in your normal newsletter to entice the subscribers to move over to the premium subscription. Your company can include an enticing call-to-action or “Pay to read the rest of the article” link.

Finance and investment newsletters often have premium content that subscribers pay for. Some examples are The Wall Street Journal, Bloomberg Business Week, and Cabot Growth Letter.

Some consulting firms like Accenture, Deloitte, and McKinsey often charge for subscriptions to their thought-leading research.

Probably the most successful strategy to get paid newsletter readers is to offer a high quality “freebie” newsletter to gain you subscribers. Then, you can market to those subscribers and upsell them to a paid newsletter. This is the most common and effective strategy.

Use Affiliate Links

Including affiliate links in your emails is a simple process. You just include them in your newsletter and you get paid commission on any sales those links generate. AffiliateNetwork, ClickBank, and RevenueWire are all great platforms to find an affiliate program. You can also just reach out to companies and ask to be a part of their affiliate marketing program.

Sell Your Own Product/Service

Including links to purchase or order your business’ products or services is probably the easiest way to make money from your newsletter. Add in easy to click links and images. Just make sure to not over pitch or over sell.

Allow your readers to sponsor you

Donations from readers can be a great avenue for your business to make money, especially if your organization is a non-profit. If you don’t already charge for a subscription, a donation link is easy to include and puts a value on your newsletter content. Patreon and Ko-Fi are great platforms that allows readers to sponsor your newsletter.


When your company is using different avenues to monetize your newsletter, be aware of some of the downsides that go with it. Depending on who you associate with, it could undermine your company’s credibility, take away from the products and services that you offer, and the time commitment that goes with finding an advertiser, negotiating price, and discussing details about the ad.

It’s all about how you compliment your content. Consider one of these advertising models to make (more) money with your email newsletter. Do some testing and research to find specific ways to monetize email that work for your business.

You’ve Created Your Google My Business Account; Now What? How to Benefit from Your Insights

Your business needs a Google My Business Account. Let me repeat that. Your business NEEDS a Google My Business Account.

The amount of convenience that this brings when consumers search your business is extremely high. All of the contact information for your business is right there so customers do not have to go searching.

If you haven’t yet created your account, check out our article on How to Begin and Optimize Your Google My Business. If you have, stick around to learn how to make the most of your insights. This is how to access it:

  1. Log into your Google account
  2. Click on the Insights tab

Search Terms

The first insight you will see is queries. These are the search terms that users are searching for before they click on your site. Why is it important for my business to know about these terms? Simply, you will know what search terms are working and are not working. For example, one of Net Atlantic’s biggest searches are “internet marketing service”. Since we know this is what consumers are searching for, we will include these keywords on our website and blog.

Make sure to think about what you would search when trying to find your business online.

How Customers Search

Web users can search directly, through discovery, or branded. Direct searches are customers that look up your business directly. Discovery searches are where web users find your site organically through keywords or category searches. Branded searches come from searches about another brand that is related to your business.

By knowing these percentages, you can make an educated decision on if you want to run certain advertisements, like Google Ads, or turn those advertisements off. It can also help your company decipher if you are using SEO keywords that are useful for your business.

The photos that you upload to Google My Business are tracked and compared to your competitors. If your company has fewer images than others in your industry, this graph is a great indication that you should upload more. Photos are stimulating to customers. Studies have shown that including faces and people in your marketing strategies help create trust between the consumer and your company.

You also can never go wrong with having some pictures of cute animals, too.

Track Reviews

Testimonials are so incredibly valuable to your website or Google My Business account. They are ratings that other customers will trust.

Actively solicit Google Reviews! The more the current the review, the better. Put the link to make a review in all of your company email signatures to give customers easy access. You can also ask your clients or past clients to write you some reviews for a discount or free gift. Just make sure to ask your happy clients, unlike the example below.

Where Customers View Your Business

This particular insight shows if customers found you via Google Search or Google Maps. If you find that more customers are finding you via a Google Search, make sure your website has an easy-to-read title tag and a descriptive meta tag. If customers are finding you more on Google Maps, make sure your Google My Business profile is completed to the best of your ability. Customers finding you this way will look at your Google My Business profile more in-depth than just a Google Search.

Phone Calls

Another important insight is phone calls. You can track when users use the link in Google My Business to call your company. You can filter it to Time of Day, seen below, and Day of Week.

Knowing what says people call on is useful. This will let you know which days and times to be close to the phone and ready to answer with your best customer service voice!

A great feature for all these insights is you can adjust the time settings. You can view any of these statistics using 1 week, 1 month, and 1 quarter filters.

Even though your company has a website that contains all of the information Google My Business has, it is still crucial to have an account. Google My Business insights are a valuable way to learn the behaviors of your customers. This feature is a user-friendly introduction to analytics and data-driven decision-making. As long as you’re actively watching your insights, you can make educated decisions that will benefit your business.


7 Easy Strategies to Optimize Your Google My Business:

Google My Business Login:

How to Stop Your Email Newsletter Readers from Unsubscribing

Subscribers opting-out of your mailing list is an inevitability. It’s a part of the email marketing world that is bound to happen, but can be reduced.

Recently, we had posted an article about why subscribers opt-out of your newsletter mailings. This post gives three major reasons why customers unsubscribe from your newsletter. We’ve had various questions from clients on how to counteract these reasons people opt-out. Here are eight strategies.

  1. Segment your lists

Your readers aren’t all the same. They all have different reasons why they are receiving your emails. Think about those reasons, and write emails specifically targeting segmented groups. Some of the easiest segments to create and use are:

  • Current Clients
  • Past Clients
  • Prospects
  • Purchased From Us
  • Never Purchased
  • Purchased over $1,000
  • Purchased under $1,000
  • Purchased Before Promotion
  • Purchased During Promotion

2. Ask for feedback

There are two different ways to do this. You can create a poll and ask current subscribers what content they enjoy receiving the most. Throw in a gift card prize for the participants! This will let your readers know that you care about the content they’re receiving.

Another route of asking for feedback is conducting an exit survey. When users are unsubscribing, give them boxes to check of reasons why they’re unsubscribing, like the picture below. This will give you an idea of why users are unsubscribing, so you can find a solution.

If you have an ESP, they may have an exit survey generated. Reach out to them frequently for your results. If you don’t use an ESP, make sure to actively check your feedback so you can understand why readers are unsubscribing.

3. Be mobile-friendly

Studies have shown that over half of emails are read over the phone. You need to make sure that your emails and websites are all user friendly. A bad design or visual will deter your readers. Poppulo, an employee communications platform, has a detailed guide on how to make your emails compliant.

4. Send fewer emails

Readers often get annoyed that they are receiving too many emails. As your readers are in the process of subscribing, tell them exactly what frequency of emails they will get: daily, weekly, monthly, etc. If you set up expectations up front, they will be less likely to get annoyed and unsubscribe.

5. Provide valuable content

Why do subscribers read emails? They want to receive some sort of value from it. Whether that be a coupon, an industry tip, or a current event, readers want something that they can take away from it. Define your strategy, decide who cares, and craft your message.

6. Provide exclusivity

Give your email readers something exclusive that others won’t receive. When they think about unsubscribing, they will think about all the offers they would miss out on.

7. Use a variety of content

Readers get bored of the same-old, same-old. Add interest to your emails with icons, images, videos, fonts, and GIFs. Test it out and see what your readers enjoy. Humor works, too!

8. Require double opt-in/confirmed opt-in when new readers subscribe

DOI/COI is when a user signs up for an email marketing list and an email is sent to the user that includes a confirmation to the subscription. This way, you’ll know the email address is for a valid inbox that is being frequently monitored. By using this instead of single opt-in, you will have interested readers that will, most likely, not unsubscribe.

9. As a final strategy we’ve seen, but not one we recommend; you can always reduce unsubscribes by giving readers an unsubscribe link like this one.

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