Create Lasting Value with Evergreen Content in Your Emails, Blogs, Social Accounts, and Web Sites

Do you ever run out of content ideas? Evergreen content will be your best friend.

Evergreen content is not seasonal, reactionary, or time sensitive content. It is content that can be posted at any time and it will never go out of style. Evergreen content is sustainable for years at a time and will need either minor or no changes to stay up to date. It is great for SEO, as it continues to drive traffic to your media and website, year after year.

Content examples that are not evergreen include posts about timely events and topics such as an upcoming presidential election or the latest celebrity news. These can get you a quick hit or timely search, but once the event or time has passed there will be little interest in the content.

Other type of content to that are timely but not evergreen include references to recent or future events, imagery that is updated, and language surrounding dates, time, seasons, and years.

Here are some ways and examples of evergreen content that will attract readers to your content month after month, and year after year.

1) Tips and Tricks

Tailor these to your industry. For example, if you are in the computer industry, you can write posts on tips and tricks for keyboard shortcuts. If you are in the staffing industry, create a post with interview tips. These are valuable to your customers and prospects. This cooking brand, Cook’s Illustrated, posts tips a few times a week that are useful for those who use their recipes.

2) Testimonials

Ask current and prior clients for reviews on your products and services. Check your Google My Business listing for your current reviews. Your brand will seem more trustworthy and will convert prospects to customers.

3) Industry Dictionary

Compile a list of keywords and terms that are relevant to your industry. It will help your customers understand certain terms that you use in front of them. We all know how confusing some legal terms are, so it could be beneficial for law firms to create a dictionary.

HubSpot provides a great marketing dictionary that include 100 terms all marketers should know. You can construct one that is perfect for your industry.

4) How-To’s

Create a how-to for your industry. Explain how to complete a task or enhance your experience using what is relevant to your industry. A “How to Create the Perfect Burrito Bowl” guide could be a great post for Mexican food restaurants.

5) Company Facts

You can include posts about company facts, including quotes from your mission statement, products and services that you will always have, and company history. These aspects of your company will never change.

6) Sage Advice and Ageless Wisdom

Quotes from famous people, good advice that never goes out of style, and sensible ways to approach thinking or doing things are all evergreen-types of content.

7) Thought Leadership

Good original thinking, thorough analysis, and focused strategy are topics that generate readers. Work to break out of the mundane by sharing an alternative viewpoint that perhaps others have overlooked.


As you create content for your email marketing campaigns, web sites, blogs, whitepapers, research, and social media posts, try to include timeless evergreen content that has lasting value. If you do, you’ll find that your resource will help readers for many years to come.

What are other types of evergreen content you can think of? Comment below and join the conversation.


Our friends at CopyBlogger have a great resource on Evergreen Content

Buffer has a good review on Evergreen Content

26 Real Ways to Increase Engagement in Your Email Newsletter

Top 3 Newsletter Advertising Networks to Monetize Your Email Newsletter

Make More Money with Your Emails by Including Selected Advertisers

Advertising Networks Defined

What are advertising networks? They are companies that act as an intermediary between publishers and advertisers to create a meaningful and profitable advertising experience. They connect publishers that want to sell space in their newsletter with advertisers who want to pay for the space.

Depending on your business model as a publishers of an email newsletter, advertising revenue can be a major source of your income.

The Opportunity for Increased Revenues from Your Newsletter

Ads in emails are used by many publishers who want to monetize their newsletter. Email advertising revenue can be bread and butter for lots of companies. If you’ve worked hard to increase your subscriber list with thousands of subscribers, this is a big opportunity to at least consider. Further, if your newsletter subscribers are an audience demographic that an advertiser would want to target, even better opportunities are possible.

Although you may be reluctant to do so, you can make good money from your newsletter by allowing advertising in your email newsletters. In fact, it may create a whole new revenue stream for you, a stream that may pleasantly surprise you with results.

Also, don’t forget that readers expect to see advertising. It’s part of life. We get many quality newsletters ourselves that have ads in them, and we feel that the reader experience is not negatively impacted, especially if the advertisement is relevant.

Some Guidelines and Standards to Aspire To

There are some standards that should be met to maximize the earning potential. First, you should have a large enough email list. This should be over 2,500 subscribers, but having more than 10,000 will really help your monetizing potential. Second, ideally your open and click through rates should be average or above average. This is important, as it determines how many people click on the ads in your newsletter, and how much money you will ultimately make. See if your industry is listed below and if your newsletter compares to the industry standards.

How to Get Advertisers for your Email Newsletter

So, how can I advertise in my email newsletter? These three vendors below are viable and reputable newsletter advertising networks to consider when selling advertisement space in your newsletter.

  1. Letterwell

Letterwell makes it easy to source various types of newsletters, reaching more targeted and niche audiences.

They have stringent background checks on their vendors, so the authenticity of newsletters’ engagement rates are truthful. Not just any newsletter can use Letterwell; everyone has to go through an application process. Their acceptance rate is 35%, which means only reliable newsletters are chosen. It has an easy to use dashboard for all users.

It is 100% free, unless you want to gain extra exposure and pay to move up in their search results. Letterwell is a reliable and easy-to-use platform for anyone. Start selling your space here.

2. LiveIntent

LiveIntent is another newsletter advertising network. They have 2000+ publishers and 290 million unique readers.

Actual LiveIntent users have said that the platform is easy to use and has helped them generate a large amount of revenue.

LiveIntent works with small and large companies, one being General Mills. They increased their email newsletter revenue by 26%. The LiveIntent team was able to work with the company and reformat their templates to increase premium bid rates and receive better engagement.

If your company wants a more personalized and hands-on company to work with, LiveIntent is your best bet.

3. BuySellAds

BuySellAds works with many different companies like Firefox, HGTV, and Roku. Their customers have seen an average of 15x increase in revenue, 38% increase in ad sales, and 45% lift in remnant earnings.

They connect email newsletters with top brands to make direct sales with their marketplace. You deal with the advertisers directly so you have a chance to see exactly what the ads look like.

As the publisher, it gives you financial control by allowing you to set the rates for your advertisement space. They also offer ad block recovery, where you can recapture your lost revenue due to ad blockers.

If you want more control over the ads being placed in your newsletter, BuySellAds is definitely the platform to use.





Net Atlantic:

How These Surefire Strategies Turned Around a Poorly Performing Newsletter

There are many challenges that come with improving delivery statistics.

As email marketers, we spend hours developing strategy, finding content, perfecting formatting, and eventually sending to our subscribers. We all know there is nothing more gut-wrenching than finding out the message wasn’t delivered to subscribers. This was occurring to one of our current clients before they came to Net Atlantic.

The Elijah List is an organization that gives trustworthy and daily prophetic worship and intercessory content to their followers. This organization sends about 50 million emails per month. A few years ago, while sending through their former email service provider (ESP), they noticed that their delivery statistics started to decline for their several hundred thousand subscribers.

Email deliverability is one of the biggest ongoing challenges for email marketers. Email deliverability asks a simple question, does my message get to the inbox?

The choice of an email service provider can directly affect deliverability. First, your ESP can affect how long mailings take. If you’re a company sending multiple emails a day, your morning email campaign might not even be completely sent before your afternoon send begins. Second, if your ESP’s server is shared with other client email, your list could suffer. If other clients of your ESP have a bad reputation or invalid email addresses, your list could suffer from low inboxing. Lastly, if the shared server was blacklisted by an Internet Service Provider, your mailings might not even be received at all.

There are many different ways to figure out Why Your Emails Are Not Going Into the Inbox. After signing up with Net Atlantic, our email delivery team was able to provide The Elijah List with a series of carefully executed recommendations to dramatically increase their inboxing.

Net Atlantic realized that these deliverability issues were based on multiple factors, including subject line text, server sending speeds, and message formatting. The first fix, that being increasing sending speed and capacity, was easily solved. Amazingly, our large number of servers and email sending volume allowed the ramp-up time to take only one week. The email delivery time was reduced from three hours at the former email service provider to just thirty minutes. After just a few sends, the Elijah List saw improved delivery rates, open rates, and conversions. Other fixes were also applied for improved results.

Deliverability is crucial. Successful deliverability leads to success in email marketing, increases and conversions, and helps win inbox competition with other competing email and newsletters. Working alongside with you, Net Atlantic gives you the tools and resources to continually monitor inboxing rates, activity, and engagement levels to better understand what a subscriber wants and then to tailor your email marketing to their wants and needs.

Read more about the Elijah List in this case study and subscribe to The Elijah List here.


The Elijah List:

Net Atlantic, Inc:

Why Your Emails Are Not Going Into the Inbox:

Tactics to Monetize Your Email Newsletter

5 Strategies to Make Money with Email Marketing

It takes a lot of work to start an email newsletter. Finding content, building your list, and drafting the email, to name a few, are tasks that take a lot of time and perseverance. Since you’re reading this blog, we can assume you are ready to take the next step and monetize your email newsletter!

Here are some avenues that could work for your business.

Sell Advertisement Space

Some people may think this is cheesy and immediately scares subscribers away. This can be counteracted by making the advertisement valuable to your readers. For example, if you are a healthy meal delivery service sending a monthly newsletter, you can include advertisements from a company that sells athletic wear. Healthy eating and athletic wear are complementary goods. Consumers who like to eat healthy generally exercise often, which makes this a win-win for both companies.

Letterwell connects newsletter owners with advertisers where you can buy and sell advertising space in newsletter emails.

Provide Premium Newsletter Content for a Price

If your newsletter content is valuable enough, readers will pay a subscription to read it.

You could even include one newsletter that is normal and one that is premium. You can use different tactics in your normal newsletter to entice the subscribers to move over to the premium subscription. Your company can include an enticing call-to-action or “Pay to read the rest of the article” link.

Finance and investment newsletters often have premium content that subscribers pay for. Some examples are The Wall Street Journal, Bloomberg Business Week, and Cabot Growth Letter.

Some consulting firms like Accenture, Deloitte, and McKinsey often charge for subscriptions to their thought-leading research.

Probably the most successful strategy to get paid newsletter readers is to offer a high quality “freebie” newsletter to gain you subscribers. Then, you can market to those subscribers and upsell them to a paid newsletter. This is the most common and effective strategy.

Use Affiliate Links

Including affiliate links in your emails is a simple process. You just include them in your newsletter and you get paid commission on any sales those links generate. AffiliateNetwork, ClickBank, and RevenueWire are all great platforms to find an affiliate program. You can also just reach out to companies and ask to be a part of their affiliate marketing program.

Sell Your Own Product/Service

Including links to purchase or order your business’ products or services is probably the easiest way to make money from your newsletter. Add in easy to click links and images. Just make sure to not over pitch or over sell.

Allow your readers to sponsor you

Donations from readers can be a great avenue for your business to make money, especially if your organization is a non-profit. If you don’t already charge for a subscription, a donation link is easy to include and puts a value on your newsletter content. Patreon and Ko-Fi are great platforms that allows readers to sponsor your newsletter.


When your company is using different avenues to monetize your newsletter, be aware of some of the downsides that go with it. Depending on who you associate with, it could undermine your company’s credibility, take away from the products and services that you offer, and the time commitment that goes with finding an advertiser, negotiating price, and discussing details about the ad.

It’s all about how you compliment your content. Consider one of these advertising models to make (more) money with your email newsletter. Do some testing and research to find specific ways to monetize email that work for your business.

You’ve Created Your Google My Business Account; Now What? How to Benefit from Your Insights

Your business needs a Google My Business Account. Let me repeat that. Your business NEEDS a Google My Business Account.

The amount of convenience that this brings when consumers search your business is extremely high. All of the contact information for your business is right there so customers do not have to go searching.

If you haven’t yet created your account, check out our article on How to Begin and Optimize Your Google My Business. If you have, stick around to learn how to make the most of your insights. This is how to access it:

  1. Log into your Google account
  2. Click on the Insights tab

Search Terms

The first insight you will see is queries. These are the search terms that users are searching for before they click on your site. Why is it important for my business to know about these terms? Simply, you will know what search terms are working and are not working. For example, one of Net Atlantic’s biggest searches are “internet marketing service”. Since we know this is what consumers are searching for, we will include these keywords on our website and blog.

Make sure to think about what you would search when trying to find your business online.

How Customers Search

Web users can search directly, through discovery, or branded. Direct searches are customers that look up your business directly. Discovery searches are where web users find your site organically through keywords or category searches. Branded searches come from searches about another brand that is related to your business.

By knowing these percentages, you can make an educated decision on if you want to run certain advertisements, like Google Ads, or turn those advertisements off. It can also help your company decipher if you are using SEO keywords that are useful for your business.

The photos that you upload to Google My Business are tracked and compared to your competitors. If your company has fewer images than others in your industry, this graph is a great indication that you should upload more. Photos are stimulating to customers. Studies have shown that including faces and people in your marketing strategies help create trust between the consumer and your company.

You also can never go wrong with having some pictures of cute animals, too.

Track Reviews

Testimonials are so incredibly valuable to your website or Google My Business account. They are ratings that other customers will trust.

Actively solicit Google Reviews! The more the current the review, the better. Put the link to make a review in all of your company email signatures to give customers easy access. You can also ask your clients or past clients to write you some reviews for a discount or free gift. Just make sure to ask your happy clients, unlike the example below.

Where Customers View Your Business

This particular insight shows if customers found you via Google Search or Google Maps. If you find that more customers are finding you via a Google Search, make sure your website has an easy-to-read title tag and a descriptive meta tag. If customers are finding you more on Google Maps, make sure your Google My Business profile is completed to the best of your ability. Customers finding you this way will look at your Google My Business profile more in-depth than just a Google Search.

Phone Calls

Another important insight is phone calls. You can track when users use the link in Google My Business to call your company. You can filter it to Time of Day, seen below, and Day of Week.

Knowing what says people call on is useful. This will let you know which days and times to be close to the phone and ready to answer with your best customer service voice!

A great feature for all these insights is you can adjust the time settings. You can view any of these statistics using 1 week, 1 month, and 1 quarter filters.

Even though your company has a website that contains all of the information Google My Business has, it is still crucial to have an account. Google My Business insights are a valuable way to learn the behaviors of your customers. This feature is a user-friendly introduction to analytics and data-driven decision-making. As long as you’re actively watching your insights, you can make educated decisions that will benefit your business.


7 Easy Strategies to Optimize Your Google My Business:

Google My Business Login:

How to Stop Your Email Newsletter Readers from Unsubscribing

Subscribers opting-out of your mailing list is an inevitability. It’s a part of the email marketing world that is bound to happen, but can be reduced.

Recently, we had posted an article about why subscribers opt-out of your newsletter mailings. This post gives three major reasons why customers unsubscribe from your newsletter. We’ve had various questions from clients on how to counteract these reasons people opt-out. Here are eight strategies.

  1. Segment your lists

Your readers aren’t all the same. They all have different reasons why they are receiving your emails. Think about those reasons, and write emails specifically targeting segmented groups. Some of the easiest segments to create and use are:

  • Current Clients
  • Past Clients
  • Prospects
  • Purchased From Us
  • Never Purchased
  • Purchased over $1,000
  • Purchased under $1,000
  • Purchased Before Promotion
  • Purchased During Promotion

2. Ask for feedback

There are two different ways to do this. You can create a poll and ask current subscribers what content they enjoy receiving the most. Throw in a gift card prize for the participants! This will let your readers know that you care about the content they’re receiving.

Another route of asking for feedback is conducting an exit survey. When users are unsubscribing, give them boxes to check of reasons why they’re unsubscribing, like the picture below. This will give you an idea of why users are unsubscribing, so you can find a solution.

If you have an ESP, they may have an exit survey generated. Reach out to them frequently for your results. If you don’t use an ESP, make sure to actively check your feedback so you can understand why readers are unsubscribing.

3. Be mobile-friendly

Studies have shown that over half of emails are read over the phone. You need to make sure that your emails and websites are all user friendly. A bad design or visual will deter your readers. Poppulo, an employee communications platform, has a detailed guide on how to make your emails compliant.

4. Send fewer emails

Readers often get annoyed that they are receiving too many emails. As your readers are in the process of subscribing, tell them exactly what frequency of emails they will get: daily, weekly, monthly, etc. If you set up expectations up front, they will be less likely to get annoyed and unsubscribe.

5. Provide valuable content

Why do subscribers read emails? They want to receive some sort of value from it. Whether that be a coupon, an industry tip, or a current event, readers want something that they can take away from it. Define your strategy, decide who cares, and craft your message.

6. Provide exclusivity

Give your email readers something exclusive that others won’t receive. When they think about unsubscribing, they will think about all the offers they would miss out on.

7. Use a variety of content

Readers get bored of the same-old, same-old. Add interest to your emails with icons, images, videos, fonts, and GIFs. Test it out and see what your readers enjoy. Humor works, too!

8. Require double opt-in/confirmed opt-in when new readers subscribe

DOI/COI is when a user signs up for an email marketing list and an email is sent to the user that includes a confirmation to the subscription. This way, you’ll know the email address is for a valid inbox that is being frequently monitored. By using this instead of single opt-in, you will have interested readers that will, most likely, not unsubscribe.

9. As a final strategy we’ve seen, but not one we recommend; you can always reduce unsubscribes by giving readers an unsubscribe link like this one.

How to Increase Subscribers for Your Mailing List

So you’ve started a mailing list. Now what? You probably need subscribers. So, how do you get them?

This list will have some basic and complex strategies to increase your subscribers. No matter where you’re at with gaining subscribers, this list will have many ideas for you.

  1. Have a Website

This seems pretty basic, but it’s true. Having a website or some type of landing page will give your business a footing to land on. Subscribers will likely visit your website to subscribe or before subscribing.

2. Formulate a Strong Website Call-to-Action

Most websites have a simple CTA on their home page asking for a name and email. Make yours stand out, and maybe even offer something free! Check out these CTA examples for inspiration.

3. Write an Industry-Specific Blog

Make sure what you’re writing about is valuable and useful. Your industry matters to people. If you’re in the marketing industry, marketing professionals will be following you and wanting marketing content. People will subscribe and engage if what you’re talking about matters to them.

4. Add a Link to Your Main Menu

Create a tab called “Newsletter” or “Subscribe” to give customers another location to sign up. The more locations the merrier!

5. Add a Link to Your Social Media Bios

Instagram, Twitter, Facebook, oh my! These sites all have perfect places to place clickable links. Add your Newsletter Subscription link to any social media bios that you have.

6. Deploy a Facebook Call to Action

Add a tempting “Sign Up Now” or “Join Us” that will pop. It is super easy and simple to add this on Facebook. Here’s How to Add a CTA Button on Facebook.

7. Attend a Trade Show, Physical or Virtual

By participating in a trade show, you have the ability to collect mailing addresses and sign-ups during the show at opportune times.

8. Use QR codes

Quick response codes are an easy and effective way to encourage people to complete actions. All the customer has to do is open their camera app, scan the code, and it will take them to a link. You can put QR codes on a sticker, sign, or a flyer and they will do their magic. Use this QR code generator with your mailing list signup link.

9. Offer Exclusivity

70% of email readers open emails from a brand or a company in search of a deal, discount, or coupon. Everyone wants a deal! Better yet, keep reminding subscribers that these benefits are subscriber-only. Give your customers offers that they can’t refuse!

10. Try Co-registration

If you haven’t heard of this, it is a simple agreement between yourself and another newsletter publisher for cross promotion. Although it can cost a bit of money (or exchange), it can provide you with a steady stream of pre-qualified subscribers. Read our article on Growing Your Mailing List with Co-Registration for Net Atlantic’s strategies.

11. Offer an Educational Course

When you create the sign-up form for the course, ask for the participant’s email. BOOM! Instant subscriber.

12. Include the Subscription Link in your Email Signature

Your email signature is valuable real estate that you need to take advantage of. Add an easy, clickable link at the bottom of your email.

13. Develop Buyer Personas

Decide who your buyer personas are, including their lifestyle, personal and professional life, and their pain points. This will give your company an in-depth view of your customer and their decision making.

Once you have these, you will can make an educated guess on how this buyer will want to subscribe to your newsletter. Knowing buyers’ habits will help you attract them. For example, say you’re in the toy industry. A mother is one of your buyer personas because they buy toys for their children. After developing this buyer persona, the toy company realizes that mothers enjoy receiving coupons and deals. The toy company could offer a deal or coupon at in-store or online checkout if the mother gives her email. Voila!

14. Create a Quiz

Add a fun quiz to your website and require an email for the results to be sent to the quiz taker. You will create a fun experience and receive more subscribers!

15. Use YouTube Call-To-Actions

Do you post videos on YouTube? End your video by posting a CTA to sign up for the newsletter. You can also add links within your video bio.

16. Remove Unnecessary Form Fields

Do you ask for random details in your form fields? This can be a major turn-off for potential subscribers. Narrow down exactly what you need from a subscriber. Most sign-ups only have name and email, which is not that much to ask for.

17. Post your Newsletter Subscription Link on your Feed

If a user is following you on social media, they will likely think your email content is valuable. Post your newsletter subscription link on the feed and remind people to subscribe, since they are already a fan of yours.

18. Add a “Subscribe” Check Box

Add this checkbox anywhere you can. When a customer is completing an online purchase or signing up for your services, you can include this little box.   

19. Make Getting New Subscribers an All-Company Effort

Ask your employees to post about subscribing to the company’s newsletter. If they have networking sites like LinkedIn and Facebook, they can easily get all of their friends to sign up, especially if the industry is right for them.

20. Create Great Content

This is an obvious one, but definitely the most important. Include content in your newsletter that is useful and valuable. Bring content to the table that they cannot receive anywhere else.

All of these tips are a sure-fire way to increase your subscriber list.

26 Real Ways to Increase Engagement in Your Email Newsletter

By Alyssa Rice

One of the most important things that can happen when you send email is that your readers engage with your email.

What exactly is email engagement? It’s when your readers open your email, keep it open for a while, click on a link in your email, forward your email to a friend, reply to your email, drag your email from a promotions tab to their inbox tab, respond to a Call To Action (CTA), and other positive behaviors.

So how do you generate email subscriber engagement? How do I get a reader to complete a call to action (CTA)? Read on!

1) Craft a great email subject line

This is where your reader begins their journey. If you do not capture attention here, they will not even enter your email. Here’s a list of 164 eye-catching subject lines.

2) Leave a cliffhanger

This is our #1 tip, even though we have it listed as the second item on this list. Do not reveal everything in your email. One of the goals of increasing engagement is to receive more clicks. Start to tell a story, leave it on a cliffhanger, and add in a “read more” or “finish the story here” links to get the readers to your website or blog. If you put it all out there in an email, then what’s the incentive for a subscriber to click through to your website?

3) Tell a story

You want to tell a story in the most creative and unique way possible. Do this through tips, tricks, success stories, news, and more. Add in personal experiences that pertain to your business. Better yet, include your employees and photos of your employees. According to PixelFish, customers “may feel more comfortable reaching out when they think they know who will be answering their call”.
The take-away here is to make your message personal. That alone adds interest. And it increases engagement.

4) Create dynamic visuals

How unappealing is an email with solely words? Dynamic visuals, moving pictures, and more will catch the eyes of your readers and will lead them to click on your links. Nobody likes to just see a blob of words. Canva is a great free tool to easily create great looking graphics to use in emails and on web sites.

5) Segment email lists into specific groups for increased relevance

When users sign up for your email list, do you ask for anything specific? Categories like gender, age, geographic location, and more can divide customers into different target markets. You can split these users into segmented lists. Paying customers could be on one segment. Free trial customers prospects could be on another segment. Certainly your messaging to these two groups will likely be different. 
According to WordStream, click-throughs are 100.95% higher in segmented email campaigns than non-segmented email campaigns. The more you know, the more you can increase engagement.

6) Supply a conversation avenue and next step

You can create a “conversational avenue” with your clients. A conversation avenue is simply a way to empower your readers to continue the conversation. Many readers want to. You can ask them to comment on a blog, begin a discussion group, share their own story or experience, or plan to host a virtual Zoom meeting. This way, a more personalized relationship is made and will increase the chance of engagement. People like to have conversations, in whatever form that may take. Be open to expanding outward into new methods, platforms and technologies to enable conversations.

7) Include incentives

Create an incentive for engaging! Including a coupon or a free gift with an order is a great way to increase clicks.

8) Write about timely or breaking news and events

Everyone wants to be the first to know. People cannot resist clicking on late-breaking information. This can generate high engagement.

Check out the other 18 real tips on our Net Atlantic website.

How to Write a Great Newsletter

Writing a great newsletter is not for the faint of heart. There are many intricate details that will make or break your subscribers’ attention. Here is a list of must haves that you need to utilize:

1) Craft a hard-to-forget subject line

When you look at an email, what is the first thing you read? The subject line encapsulates the entire content of the newsletter. Draft a line that makes the email impossible not to open.

Here, you can see the use of offers.

2) Balanced content

Trust us, nobody wants to read a newsletter that is just selling business. To avoid people unsubscribing, balance your newsletter content between educational and promotional. Mix in a current event, and explain why your business can offer a product or service to help the current event.

3) Frequency

Create a specific day to be sending your newsletter. Nobody wants to read a newsletter sent twice a week. Choose one day a week or month to include all the information needed. Content is king and consistency is queen.

4) Maintain simplicity

Big blocks of text and long articles are not a sight for sore eye. Use subheadings, a bullet point list, bolded phrases, and shortened a paragraphs to create an easy to read newsletter.

5) Offer freebies

Who doesn’t love free swag? Offering a discount or a prize will catch their attention in this email and the rest of them. They will always be coming back to read your newsletter in case there are more deals on the way.

One of the most influential email marketing thought leaders is Writer, Speaker, and Digital Marketing pioneer Ann Handley. In this article, she discusses 17 short and sweet ideas on what makes for successful emails in 2020.

Sign up for our Net Atlantic newsletter here and receive exclusive tips, industry tricks, and maybe even some freebies!

Keep Marketing in Economic Tough Times

Many businesses have felt the financial impact of the closures and changes in 2020 due to COVID-19. Some companies have made the strategic decision to lessen their marketing budget. However, keeping your marketing consistent and on-track is crucial for the success of your business. Interactive marketing – especially email marketing – offers cost-effective options that can help your company survive and thrive, and be well-positioned for the return of better days.

If you stop advertising and marketing, you may inadvertently give your customers and prospects the impression that you’ve gone away or given up. Don’t set the stage for your competition to move in. Instead, move your dollars to more effective marketing channels that give you maximum return and results. And if your competition is pulling back, all the more reason to seize the opportunity to make your company more visible, and build awareness and relationships for the long term.

Research shows that companies that consistently advertise even during recessions perform better in the long run, according to a Knowledge@Wharton article titled “When the Going Gets Tough, the Tough Don’t Skimp on Their Ad Budgets.” A McGraw-Hill Research study looking at 600 companies from 1980 to 1985 found that those businesses which chose to maintain or raise their level of advertising expenditures during the 1981 – 1982 recession had significantly higher sales after the economy recovered. Companies that advertised aggressively during the recession had sales 256% higher than those that did not continue to advertise. Check out the article here.

Stopping your marketing efforts can also incur more costs in the future. Regaining your voice and share of the market will be a difficult task if your marketing efforts stop.

Another authority on the subject is veteran copywriter Craig Huey from Creative Direct Marketing Group, an accomplished California marketing company. Craig Huey, President of CDMG, has shared valuable insights on this issue on his website and in webinars. On March 19th, 2020, he wrote “…if you continue your marketing throughout the disruption, you’ll most likely be the one to emerge as the dominant player when normalcy returns to the world”.

Putting your marketing to a halt will only be a detriment to your brand and finances. In times like these, consumers are looking for trust. If you maintain success during troubling times, consumers will view your brand as trustworthy.

%d bloggers like this: