Time to Get Grandpa to Test Those Unsubscribe Links

By Ken Magill

The Canadian Radio-television and Telecommunications Commission announced last week it fined online dating company Plentyoffish Media $48,000 for allegedly violating Canada’s anti-spam law by failing to provide an unsubscribe mechanism that was prominently placed or easy enough to use.

5 Ways to Optimize Your Emails for Better Inbound Marketing

By Lindsey Framer

What communication strategy are you using? Are you pulling prospects in or just pushing your information out? Chances are your customers aren’t going to appreciate you very much, if you just “spray and pray.”

It’s not an email blast.

How Actionable Intelligence Increases Your Email Sending Capabilities

by David Manning

Did you know that 17% of Americans create a new email address every 6 months and that 30% of all Americans change their email address at least once annually?

Those are alarming figures if you are serious about keeping your data relevant and continuing your consumer reach. This has become even more important recently as Major ISP’s like Yahoo, AOL and Microsoft are recycling unused email accounts in an effort to monitor sending reputation and preventing fraud. For instance, the Microsoft Service Agreement states that they “periodically, at a minimum of every 270 days” have the right to recycle any account and make it available again after 360 days.