Don’t Call It A Comeback

Last month, Entrepreneur Magazine published an article in which the author listed email marketing as one of five “refurbished classic” marketing techniques.

It’s a great article, and while we certainly agree with the “classic” part of that description, we’d argue that email marketing never really went away. Email is not a tired old solution that’s been refurbished for modern marketers; rather, it’s a powerful marketing tool that has evolved quite steadily since its inception in the early 1990s.

Time to Get Grandpa to Test Those Unsubscribe Links

By Ken Magill

The Canadian Radio-television and Telecommunications Commission announced last week it fined online dating company Plentyoffish Media $48,000 for allegedly violating Canada’s anti-spam law by failing to provide an unsubscribe mechanism that was prominently placed or easy enough to use.

Join us for the 2015 Email Evolution Conference

Plan now to join us for the Email Evolution Conference (EEC15) February 2nd-4th. This year’s event is being held at the Intercontinental Miami.

Learn advanced techniques and strategies to improve your email and digital initiatives!

The Forrester Wave™: Email Marketing Vendors, Q3 2014 – Forrester Research, Inc.


Forrester Research
has released an update on its Forrester Wave: Email Marketing Vendors, Q3 2014 report naming StrongView as a top-ranked Email Marketing Vendor in the strategy category. In addition, Strongview received the highest possible scores in categories such as queries and segmentation, campaign performance testing, dynamic content, data integration and security.

Ensure Your Email Effectiveness in Canada by Being CASL Compliant

The Canadian Anti-Spam Legislation, CASL for short, went into effect on July 1, 2014. For those who are thirsting for more of the legal framework to ensure your business is protected we recommend consulting an attorney.

This law applies to those sending CEM (commercial electronic messages) to anyone in Canada and/or anyone opening email in Canada, even if you are a U.S. based business or organization. Here are six major points that every sender needs to be mindful of when sending email to Canadian residents and businesses:

AOL.com Follows Yahoo.com’s Lead in Throwing Some Marketers a Curve Ball

Nearly 2 weeks after Yahoo.com made their DMARC security change, AOL.com followed suit. On April 22nd, AOL.com, AIM.com and CS.com published a DMARC record to tell mailbox providers all over the world to refuse any mail claiming to be from AOL that isn’t sent directly from AOL’s servers. AOL’s blog describes the change in detail.

Yahoo.com Change Throws Some Marketers a Curve Ball

Last weekend, Yahoo.com made a security change to their domain that affects anyone sending email with the From Address of @yahoo.com that isn’t using Yahoo!’s servers to send the mail.  Any email marketer that uses @yahoo.com as their From Address may have noticed their delivery rates plunge.

Join us at the Email Evolution Conference 2014

The seventh annual Email Evolution Conference (EEC 2014) takes place January 22-24 at the InterContinental Hotel Miami. While you’re there be sure to stop by and visit with the Net Atlantic team at booth #301.

Email Empowers: Email is the Core of the Digital Marketing Ecosystem. The event will have four major components: two workshops; a three-track educational conference, including both traditional seminar formats, ask the experts, and elements of peer-to-peer learning; an interactive area that will showcase the sellers of email tools, technologies, services and infrastructure; and networking gathering for all levels of marketing professionals.

While email is still a heavy hitter among marketing channels, it is the integration of email with other channels that is having the most impact. Email is the backbone of the integrated, digital media platform that is paramount to success. EEC is designed for the mid-to-senior level marketer who is searching for on-the-job marketing solutions.

What the New Gmail Tabs Mean for Email Marketers

Gmail

You may have heard that, earlier this summer, Google released a new tabbed inbox interface for Gmail. “Tabs”, as it’s being called, is an updated user interface that separates incoming emails into categories.

Although Google’s goal in creating this new interface is to create a better user experience, many email marketers have seen it as cause for alarm. But is it something to worry about, or is it an opportunity?

Read on to find out what these tabs are all about, how to discover if they are impacting the performance of your campaigns, and how you can adapt your email marketing strategy to get the best results from your campaigns.