With any advertising approach that involves a mailing strategy, campaign testing is a vital component in getting the best return results with the resources you have available. Direct mailing has been the foundation of companies’ marketing strategies for generations, and still remains a dependable and reliable source of getting your message sent straight to the mailboxes of your customers. However with the expansion of the ever popular social media methods, DM is often the first thing to be eliminated. Because of this, it is important to adapt and expand your methods and focus on email marketing and the right type of campaign testing to prove that the physical piece alongside online mailing is still bringing in returns.
Honing in on your target audience will help you sharpen your message.
A well-planned marketing campaign should take place before you hit the send button. To achieve success, targeted email marketing campaigns take time and patience. Many marketers make the mistake of batching-and-blasting to their entire email list. Rather than using a “one size fits all” approach, focus your marketing efforts and hone in on your target audience. Honing in on your target audience will help you sharpen your message.
Rethink your current marketing strategy by asking yourself a few simple questions:
- Is the content relevant to my subscribers?
- Does the email look good?
- Does it reflect a positive image of my brand?
- Am I getting the right message to the right subscriber at the right time?
- Would I respond to the message if I got it?
I’m sure you’ve read it before: employing testing as an optimization tactic has been proven to be an extremely efficient means of increasing email marketing performance. What you may not have read is that the most widely used testing strategies are not always the most effective.
Marketers know there is no magic formula for an ideal email marketing campaign. The secret to an effective email campaign, whether it’s to get more web traffic, grow sales, or increase donations, is through testing and optimizing emails. If used correctly, email marketing offers a great opportunity for brands to increase subscriber satisfaction and retention, and drive results.
An effective email campaign is targeted and tested. Targeted, to ensure the message is relevant for the recipient. Tested, to ensure the message is as effective as it can be within the constraints of the campaign. With so many different variables you can test, here are the top 10 tips for split testing email campaigns: