The sixth annual Email Evolution Conference (EEC 2013) takes place February 6-8 at the Fontainebleau Hotel in Miami Beach, Florida. While you’re there be sure to stop by and visit with the Net Atlantic team at booth number #302.
This conference offers 30+ educational sessions and brings together more than 300 email marketing professionals, who are collectively shaping the future of marketing. With four power-packed days of practical advice and useful techniques, you’ll learn the best ways to capitalize on the high ROI this low-cost communication tool can provide—both on its own, and integrated with other channels including social, search, mobile, and video—everything attendees need to meet the challenges of the ever-changing and evolving world of email marketing.
I’m sure you’ve read it before: employing testing as an optimization tactic has been proven to be an extremely efficient means of increasing email marketing performance. What you may not have read is that the most widely used testing strategies are not always the most effective.
Are your campaigns reaching the intended audiences?
To maximize the power of email — as well as emerging channels such as social and mobile — you have to think about how these channels fit into your overall marketing strategy and objectives. What channels are best suited to build your brand, help deepen customer relationships, or reach your target market?
Email marketing is an essential part of any successful marketing mix. Large enterprises, as well as small-to-medium sized businesses, use email marketing to engage their target audience by providing compelling and relevant content. The latest email marketing technology allows you to deepen customer relationships, turn leads into sales opportunities, and move them forward in the buying process.
Among the various marketing trends and strategies that are predicted to become more prevalent in the coming year, two are consistently mentioned: the integration of mobile in the marketing mix (SMS) and a wider use of QR codes. If you don’t embrace mobile marketing, you’ll be writing off a large segment of the population and you might just fall behind your competition.
According to an online study conducted by the Association of National Advertisers (ANA) and the Mobile Marketing Association (MMA) in September-October 2010, the vast majority of brand marketers (a whopping 88%) indicated their intent to engage their target audiences using various mobile channels and platforms in 2011. 75% plan to increase their spending on mobile marketing initiatives by an average of 59%.