You have a wealth of tools to choose from when developing an online marketing strategy, and there’s no doubt that certain tactics are more effective than others depending on the channel. However, there aren’t many content marketing formats that are successful across multiple channels and numerous campaigns. Email marketing is the exception to that principle, as it’s one of the best tools you can count on for purposes of ROI. Here’s why email is so useful and some tips on what you can do to harness that power.
Salem, MA – June 24, 2015 – Net Atlantic congratulates Ashley Augulewicz (pictured left) and Madeline Thomas (pictured center), both of Beverly High School, on winning the Net Atlantic 2015 Scholarship awards for Science and Technology Achievement, as well as Leadership Achievement, respectively.
Triggered surveys give you rapid insight into the quality of your customer care, your purchasing process, and ways to improve the user experience. By gathering and analyzing data and feedback from your customers (in real-time, no less), you learn more about them and gain valuable insight as to how you might optimize your email marketing programs to better suit them. When you can identify your prospects’ and customers’ needs and pain points, you can address them more quickly and more accurately.
If you want to know how to increase your business, just ask your customers. Why waste time guessing? Just ask. In particular, inquire about what it is your customers expect from you, what features of your product or service they most enjoy, what they think about your customer service, and what exactly you could be improving. Put simply, you possess the ability to track customer satisfaction and dissatisfaction directly by surveying your customers. Plus, the fact that you, as a business, are expressing a desire to hear them out in order to improve their experience with you will always sit favorably with customers.
It’s every email marketer’s worst nightmare. They spend days, or even weeks working on a perfect email design, layout, length, and subject line. When they find out from their customer or prospect that the message ended up in their spam folder, it causes extreme frustration.
If you’ve found yourself in this situation, you aren’t alone. Of the billions of emails that are marked as spam on a daily basis, many of them are well-meaning marketers who simply made a few mistakes with their email campaign.
Here are a few of the most common reasons that you are having trouble reaching the inbox of your recipients, and some of the best practices to correct these issues.
The term “bounce” as it pertains to email analysis is never a good one. Put simply, a bounced email means that your email was not delivered to the intended recipient. There are a number of reasons that a bounce may occur, but they are divided into two broad categories: a hard bounce and a soft bounce.
So what’s the difference between a hard bounce and a soft bounce, and why does it matter for tracking email metrics?
In today’s age of technology, we are constantly bombarded by information. From billboards on the highway to radio advertisements to social media and blog feeds, it seems like the onslaught of information never ends.
For this reason, it’s more important than ever before for a marketer to be able to “hook” their reader. If you don’t have a strong hook that makes a prospect or customer want to read more, there’s little chance of gaining your desired conversion from them.
A properly implemented email marketing campaign works much like a well-oiled machine. It’s effective, only requires a moderate amount of supervision and it produces results. And with little actual effort from its operators beyond its initial setup, no less. When you send out an individual mailing, it’s not this long, drawn out experience. You set things up the one time and it just hits the ground running, pretty much on its own.
Make email truly work for you through the power of automation. With it, you can set up and deploy a multitude of microcampaigns comprised of one-off messages sent in response to predetermined triggers like purchases being made, anniversary dates being reached, or sign ups getting generated. No more hovering over the SEND button and waiting for such events to turn up. Nope. The campaigns just run themselves and they hit SEND for you.
Increase engagement through relevant targeted marketing communications driven directly by user behavior, profile or demographics — in real-time. Automating your emails is a great way to increase the success of your email marketing program, improve customer service and strengthen relationships. As compared to other email campaigns, automated event-triggered messages are the most effective at driving revenues because they are immediate.