From Alexa to Watson we’ll discuss how AI is going to enable marketers to be more powerful than ever.

AI assistants are everywhere it seems. When many people hear the phrase Artificial Intelligence (AI), their minds immediately conjure up images of Hal from 2001 a Space Odyssey or some malevolent gadget from Netflix’s Black Mirror. In real life, however, AI isn’t a sci-fi villain, but a powerful tool to make your life more efficient and organized. These new assistants wake you up in the morning by turning on the lights, reading the news and reminding you about your day’s appointments. In the evening they lock your doors, order your groceries and turn off the lights.

As our days become easier and more efficient, technology companies are using the successes in the home to develop new ways for AI to help improve the efficiency of business. Companies, like Net Atlantic, are leveraging new machine learning algorithms to enhance business workflows and improve a company’s bottom line. But what do we mean when we say “machine learning algorithms?”

To put it simply, technology companies have written complex search query and data analysis codes, called algorithms, to look for and interpret massive amounts of data based on select rules. The computer extracts information from the data to determine trends and patterns in a process known as predictive analytics. Machine learning occurs when a computer combines the use of algorithms and predictive analytics to determine probable outcomes.

So how can AI with machine learning help you become more effective? Imagine that you want to run a summer promotion for your business. AI assistants can look at every communication you have ever made to your customer base and can determine the words or phrases that are best for you to use for the campaign. AI can also recommend the individuals in your audience most likely to engage with your messages and even tell you the optimum time to send out your messages. How much more effective could you be if an AI assistant, integrated into your marketing automation software, told you: who is most likely to respond, when the best time to contact those customers, and what messaging is the most attractive to your audience?

As AI revolutionizes the way in which we, as marketers, communicate with our customers, the workflow of marketing departments will adapt. AI has the potential to save countless hours of marketers studying data and spending more time creating engaging content for their audience. In our next post, we’ll dive deeper to explore how AI is already changing the way marketers approach communicating with their customers.