Transactional – Email Marketing Blog

4 Critical Phases of Email Marketing Automation – with Infographic

Posted by Net Atlantic Marketingon April 2, 2015November 1, 2016in Email Automation, Infographic, Transactional Email

A properly implemented email marketing campaign works much like a well-oiled machine. It’s effective, only requires a moderate amount of supervision and it produces results. And with little actual effort from its operators beyond its initial setup, no less. When you send out an individual mailing, it’s not this long, drawn out experience. You set things up the one time and it just hits the ground running, pretty much on its own.

Infographic: Leverage The Power of Email Automation

Posted by Net Atlantic Marketingon March 26, 2015November 1, 2016in Email Automation, Infographic, Transactional Email

Make email truly work for you through the power of automation. With it, you can set up and deploy a multitude of microcampaigns comprised of one-off messages sent in response to predetermined triggers like purchases being made, anniversary dates being reached, or sign ups getting generated. No more hovering over the SEND button and waiting for such events to turn up. Nope. The campaigns just run themselves and they hit SEND for you.

What One-Off Triggered Email Campaigns Should You be Using

Posted by Miller Ramoson March 19, 2015April 8, 2015in Email Marketing Best Practices, Transactional Email

When people talk about drip campaigns, they typically refer to those campaigns that are automatically executed over a period of time, very often comprised of a couple different messages sent off every now and again. But, really, email marketing automation is also inclusive of those campaigns that are comprised of a single message made in direct response to a single event. That is to say, drip campaigns of only one message. And, really, it’s the constant firing off of these disparate one-off messages without your having to do so individually that constitutes part of what makes email marketing automation so useful.

Infographic: Increase Engagement With Triggered and Transactional Emails

Posted by Net Atlantic Marketingon March 12, 2015November 1, 2016in Infographic, Transactional Email

Increase engagement through relevant targeted marketing communications driven directly by user behavior, profile or demographics — in real-time. Automating your emails is a great way to increase the success of your email marketing program, improve customer service and strengthen relationships. As compared to other email campaigns, automated event-triggered messages are the most effective at driving revenues because they are immediate.

Behavioral Marketing: Subscribers Demand More Personalized Content

Posted by Marianne Celluccion January 24, 2013April 8, 2015in Targeted Email Marketing

Targeting tactics should be a key component of your marketing strategy

Behavioral targeting starts with understanding who your target audience is, what they’re interested in and what their needs are. Crafting your email with their needs in mind will help keep them engaged.

Identifying a target market’s pain points and recognizing differences between groups of customers, is at the heart of marketing. What you think is relevant and what a prospect or customer finds relevant may be two different things.

When Should You Send Email Campaigns?

Posted by Marianne Celluccion May 3, 2011April 16, 2014in Email Engagement, Email Marketing Best Practices, Marketing Strategy, Transactional Email

Do you ever wonder what are the best days and times to send email?

If you do, you’re not alone.

I can’t tell you when and how often to send messages to your customers or subscribers — there is no “best” time or day to send email. However, I can tell you that if you capture the right data, you won’t need one.

One is Silver, the Other is Gold

Posted by Net Atlantic Marketingon September 14, 2010April 16, 2014in Email Marketing Best Practices, Social Media Marketing

Make new friends, but keep the old.
One is Silver, the Other is Gold.

This was one of the very first things I learned as a little girl in Girl Scouts. Every so often I find myself humming the tune and singing a few of the verses that I now just barely remember. I stood around a circle and sang this song with 20 other girls so long ago and yet I still remember the lesson learned in the lyrics.

Silver shines bright. And Gold does too.
Keep them both. And they will shine for you.

Even though as young girls we were taught this lesson in friendship, as adults we can apply this message in many aspects of the business world. As I quietly mumble the words, I am thinking of how so many companies are starting out in their social media endeavors. Social media marketing initiatives are valuable, but the email marketing can still shine for you.

You have one hand, I have the other.
Put them together, We have each other.

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