Behavioral Marketing: Subscribers Demand More Personalized Content

Differentiate customers, not just products

Targeting tactics should be a key component of your marketing strategy

Behavioral targeting starts with understanding who your target audience is, what they’re interested in and what their needs are. Crafting your email with their needs in mind will help keep them engaged.

Identifying a target market’s pain points and recognizing differences between groups of customers, is at the heart of marketing. What you think is relevant and what a prospect or customer finds relevant may be two different things.

Hotelier Email Marketing Challenges & Solutions [Post 5 of 5]

Email marketing is an excellent tool for hoteliers to stay in touch with their guests and prospects. Travel related email campaigns retain a loyal audience and create direct revenue opportunities with past, present, and future customers. In this five part blog series we will address common marketing challenges hoteliers face and explore how email is still the most effective solution to meet these challenges.

Today’s blog post highlights how to optimize email deliverability and performance. Whether you are new to email marketing or are looking to refine your email campaigns, learn how you can use email to drive action and increase profits.

Hotelier Email Marketing Challenges & Solutions [Post 4 of 5]

Email marketing is an excellent tool for hoteliers to stay in touch with their guests and prospects. Travel related email campaigns retain a loyal audience and create direct revenue opportunities with past, present, and future customers. In this five part blog series we will address common challenges hoteliers face and explore how email marketing is the most effective solution to meet these challenges.

Today’s blog post highlights how transactional or “service” emails can be turned into revenue opportunities. Whether you are new to email marketing or are looking to refine your email campaigns, learn how you can use email to drive action and increase profits.

Hotelier Email Marketing Challenges & Solutions [Post 3 of 5]

Email marketing is an excellent tool for hoteliers to stay in touch with their guests and prospects. Travel related email campaigns retain a loyal audience and create direct revenue opportunities with past, present, and future customers. In this five part blog series we will address common challenges hoteliers face and explore how email marketing is the most effective solution to meet these challenges.

Today’s blog post highlights how hotel marketers can consolidate data to deliver one-to-one messages in real-time. Whether you are new to email marketing or are looking to refine your email campaigns, learn how you can use email to drive action and increase profits.

Hotelier Email Marketing Challenges & Solutions [Post 2 of 5]

Email marketing is an excellent tool for hoteliers to stay in touch with their guests and prospects. Travel related email campaigns retain a loyal audience and create direct revenue opportunities with past, present, and future customers. In this five part blog series we will address common challenges hoteliers face and explore how email marketing is the most effective solution to meet these challenges.

Today’s blog post highlights how automated email marketing is effective at improving customer retention. Whether you are new to email marketing or looking to refine your email campaigns, learn how you can use email to drive action and increase profits.

Hotelier Email Marketing Challenges & Solutions [Post 1 of 5]

Email marketing is an excellent tool for hoteliers to stay in touch with their guests and prospects. Travel related email campaigns retain a loyal audience and create direct revenue opportunities with past, present, and future customers. In this five part blog series we will address common marketing challenges hoteliers face and explore how email is still the most effective solution to meet these challenges.

Today’s blog post highlights how email marketing can help hoteliers improve hotel sales through higher room bookings. Whether you are new to email marketing or are looking to refine your email campaigns, learn how you can use email to drive action and increase profits.