A properly implemented email marketing campaign works much like a well-oiled machine. It’s effective, only requires a moderate amount of supervision and it produces results. And with little actual effort from its operators beyond its initial setup, no less. When you send out an individual mailing, it’s not this long, drawn out experience. You set things up the one time and it just hits the ground running, pretty much on its own.
If that has not been your experience, perhaps you haven’t been getting the most out of the machine that is your email marketing platform. Perhaps you haven’t heard of email marketing automation.
With automated campaign management tools, you can improve the timeliness of your email communications with customers without a thought, coordinate multiple engagement efforts simultaneously and, coupled with personalization, segmentation and relevant content, reach out more effectively to your audience with ease as your platform simply does it all for you. Did your customer just purchase one of your products? Have automation fire off an email for you. Is it their birthday and you’ve got a special deal for them? Automation’s got your back.
Rather than go through the tedious, time-consuming and mentally taxing tasks involved in doing every single step in the mailing process yourself, use the tools available to you as an email marketer. With all the time and resources this can free up, you can now focus on what’s most important to your communications: your message.
No matter how you approach the drip campaigns that come out of your automation efforts, their methodology remains fairly constant. Check out our infographic below to learn more!