Social Media Marketing – Email Marketing Blog

Teamwork Produces Improved Delivery Results: A Case Study

Posted by egianoulison November 1, 2017January 11, 2018in Company News, Email Delivery & Deliverability, Email Marketing Best Practices, Net Atlantic News, Sender Reputation, Social Media Marketing

Michael Wilhelm, Lead Computer Technician for The Elijah List, noticed a slowly declining trend in the number of The Elijah List email newsletter subscribers. Furthermore, it was taking up to three hours for his current Email Service Provider (ESP) to send out mailings. Rather than his email newsletter going out promptly each morning, some email was often delayed and went out that afternoon, that evening, and even the next morning (a full day late!).

The Elijah List faced these issues but did not have the available internal resources to resolve them on their own. They turned to Net Atlantic for help. The Elijah List needed:

Rapidly increasing daily email sending volume
Sophisticated support and technology assistance
The ability to process high volumes of mailings within minutes
Professionally collaborated data analysis of content to raise deliverability rates
Direct monitoring of blacklists and ability to immediately address server IP issues.

The results have been excellent. Net Atlantic has been able to assist The Elijah List in sending out their email newsletter quickly, getting more responses to their advising-supported newsletters, developing more consistency in their mailing schedule, and also lowering blacklisting rates.

Numerous challenges are faced throughout email marketing and the development of more compelling campaigns. Without consistency, a solid strategy, and both proper precautionary and response plans, deliverability is a challenging endeavor. A key first step for successful email marketing delivery, inboxing, and response is a strong, experienced ESP (Email Service Provider) as a key partner working together with the sender.

Many high-volume senders face the same challenges as Michael. By working with Net Atlantic, Elijah List’s delivery rebounded, while also creating more consistency, reader engagement, and increased returns on advertisement. Rapid improvements and results were seen in as little as one week.

To learn more about the Elijah List case, please visit:

https://www.netatlantic.com/docs/NetAtlantic-CaseStudy-ElijahList.pdf

Using Social Media and Email Marketing Together for Better Campaign Results

Posted by Karen Frascaon April 20, 2017in Email Engagement, Email Marketing Best Practices, Email Marketing Content, List Building Strategies, Marketing Strategy, Social Media Marketing, Targeted Email Marketing

Email is widely regarded as one of the best ways to build long-term customer relationships, and it’s the most powerful marketing channel for retention and driving conversions.

On the other hand, social media is great for creating a sense of community around your brand, as well as inspiring real-time conversations with your customers and prospects. And then there’s the ability to deliver highly-targeted ads.

While it may not yet be common practice to use these two channels in conjunction with one another, the results can be quite powerful.

Should you use video in your email campaigns?

Posted by Karen Frascaon August 23, 2013July 8, 2015in Social Media Marketing

Lots of people are talking about using video in email marketing. And many love the idea.

After all, video can be more emotionally engaging than a more traditional email with text and images. And, emails with video content tend to have better open, click-through and conversion rates, as well as improved engagement.

Sure, that all sounds great. But is using video in email easier said than done?

How to use social media to boost your search rankings

Posted by Karen Frascaon August 16, 2013July 8, 2015in Social Media Marketing

Things are changing in the world of SEO. Building backlinks to your site increases your brand’s credibility – and a great way to build those backlinks is through social media.

Now is the time to harness the power of social media to improve your search rankings. Here’s how:

8 great ways to use images in social media posts

Posted by Karen Frascaon August 14, 2013July 8, 2015in Social Media Marketing

When you include them in your social posts, “photos get 7 times more likes and 10 times more shares than links,” according to Dan Zarrella.

With that in mind, here are 8 great ways to use photos and images in your posts to get more likes, comments and shares:

4 tips for using Twitter to grow your email list

Posted by Karen Frascaon August 12, 2013July 8, 2015in Social Media Marketing

If you’ve been following the blog for the last several weeks, you’re probably aware of how to use social media to grow your email list – and how to use your email list to get more followers and fans on your social networks.

So now it’s time to get a little bit more specific. Here are four easy tactics you can start using today to boost your email sign-ups:

You got the Facebook “Like” – Now what?

Posted by Karen Frascaon August 9, 2013July 8, 2015in Social Media Marketing

Getting those coveted “likes” for your Facebook page is great – but it’s only the beginning.

So what do you do next?

Read on for 5 tips on how engage your new Facebook fans and keep them coming back.

LinkedIn Sponsored Updates: Can they work for you?

Posted by Karen Frascaon August 7, 2013July 8, 2015in Social Media Marketing

You may have heard that LinkedIn recently launched Sponsored Updates, providing a way for your company to reach LinkedIn members beyond your existing audience.

But can they work for you? Read on to find out.

6 Simple Ways to Integrate Email and Social Media Marketing

Posted by Karen Frascaon August 5, 2013July 8, 2015in Social Media Marketing

Why should you encourage your email subscribers to engage with you on your social networks?

Well, not all your customers and prospects want to engage with you at the same level. And each medium (email, blog, Twitter, Facebook, etc.) gives your audience an opportunity to connect with you in a different way. For instance, email is great for some, but others might prefer the lower commitment of following you on Twitter (especially if they are new to your brand). Rather than lose them altogether if they decide to unsubscribe from your list, you can make them aware of the different ways they can stay in touch with you. They can decide what’s best for them – and you can keep them in the loop.

In addition, by giving your customers and prospects many different ways to connect with you, you’ll broaden your reach over time. This contributes to the growth of your brand – and your bottom line.

So how do you get started? Read on!

Do Facebook Ads, Sponsored Stories, and Promoted Posts Really get Results?

Posted by Karen Frascaon August 2, 2013July 8, 2015in Social Media Marketing

Did you know that when you publish a Facebook post, only 10 – 16% of your fans will see it? That means that if you have 500 fans, fewer than 1/5 of them are seeing a given post.

So what’s a brand to do?

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