Sender Reputation – Email Marketing Blog

Teamwork Produces Improved Delivery Results: A Case Study

Posted by egianoulison November 1, 2017January 11, 2018in Company News, Email Delivery & Deliverability, Email Marketing Best Practices, Net Atlantic News, Sender Reputation, Social Media Marketing

Michael Wilhelm, Lead Computer Technician for The Elijah List, noticed a slowly declining trend in the number of The Elijah List email newsletter subscribers. Furthermore, it was taking up to three hours for his current Email Service Provider (ESP) to send out mailings. Rather than his email newsletter going out promptly each morning, some email was often delayed and went out that afternoon, that evening, and even the next morning (a full day late!).

The Elijah List faced these issues but did not have the available internal resources to resolve them on their own. They turned to Net Atlantic for help. The Elijah List needed:

Rapidly increasing daily email sending volume
Sophisticated support and technology assistance
The ability to process high volumes of mailings within minutes
Professionally collaborated data analysis of content to raise deliverability rates
Direct monitoring of blacklists and ability to immediately address server IP issues.

The results have been excellent. Net Atlantic has been able to assist The Elijah List in sending out their email newsletter quickly, getting more responses to their advising-supported newsletters, developing more consistency in their mailing schedule, and also lowering blacklisting rates.

Numerous challenges are faced throughout email marketing and the development of more compelling campaigns. Without consistency, a solid strategy, and both proper precautionary and response plans, deliverability is a challenging endeavor. A key first step for successful email marketing delivery, inboxing, and response is a strong, experienced ESP (Email Service Provider) as a key partner working together with the sender.

Many high-volume senders face the same challenges as Michael. By working with Net Atlantic, Elijah List’s delivery rebounded, while also creating more consistency, reader engagement, and increased returns on advertisement. Rapid improvements and results were seen in as little as one week.

To learn more about the Elijah List case, please visit:

https://www.netatlantic.com/docs/NetAtlantic-CaseStudy-ElijahList.pdf

Best Practices for High Volume Email Senders

Posted by Steven O'Brienon July 24, 2017in Email Delivery & Deliverability, Email List Maintenance, Email Marketing Best Practices, Sender Reputation

If you’re an email marketer who relies on email to generate most, or even all, of your organization’s revenue, chances are you’re sending a very large volume of email each month.

Below are the key best practices that we recommend to our clients. They might seem basic, but don’t be fooled. These practices are the foundation of the most successful high-volume email marketing programs we’ve seen in our 22 year history. Follow them, and you’ll put yourself on the road to generating even more sales and revenue for your organization.

How To Make Sure Your Emails Get Through To The Gmail Primary Tab

Posted by Steven O'Brienon April 27, 2017in Email Delivery & Deliverability, Email Engagement, Email Marketing Best Practices, Email Marketing Content, Email Marketing Testing, Email Marketing Tracking & Reporting, Sender Reputation

Okay, I’m just going to put this out there: the “Gmail issue” – that is, the ever increasing challenge of getting marketing emails to land in the Gmail Primary tab — is super frustrating! There. I said it! And I know I’m not alone on this. However…

Do you know who doesn’t hate the Gmail issue? Gmail, that’s who! And thank goodness for that, because they’ve given us all a reason to pause and consider how we think about our email campaigns, and what our subscribers want to know, receive and read.

That said, from a delivery and compliance perspective, senders can do a lot to ensure they get the best possible results in terms of where they want their mail to land at Gmail.

Prohibited Content: The Shark in the Email Marketing Waters

Posted by Steven O'Brienon August 4, 2016August 4, 2016in Email Delivery & Deliverability, Email Engagement, Email Marketing Best Practices, Email Marketing Content, Sender Reputation

As you dip your toes into the waters of email marketing, you need to prepare yourself for the possibility that some of your email might contain content that people don’t want to receive. This is what ESP’s refer to as prohibited content. When you send a message with content like this — snap! — you’ll feel the jaws of compliance bite down on your email program!

Stop Me If You Think You’ve Been Mailed by Me Before…

Posted by Steven O'Brienon July 28, 2016in Email List Maintenance, Email Marketing Best Practices, Sender Reputation, Subscription Management

Have you ever received mail from a company or organization, even after you thought you unsubscribed? Are you just having a déjà vu moment, or has there been a “glitch in the matrix”?

When this happens to one of your email recipients, they might think that your organization didn’t honor their unsubscribe request, which can result in your email being marked as spam, or even a direct abuse desk complaint being made against you. Trust me, legitimate direct abuse desk complaints are taken very seriously, and carry a lot of weight.

Are these continued mailings really the result of senders or ESPs not honoring an unsubscribe request? Yes and no! Let me explain…

Fear the Walking Dead…DOMAINS

Posted by Steven O'Brienon May 19, 2016in Email Delivery & Deliverability, Email Engagement, Email List Maintenance, Email Marketing Best Practices, Sender Reputation

Addresses from dead domains are like zombies. They exist in your list and look kind of like the real thing (i.e., valid addresses that you can send to). They may have been on your list for a long time, maybe since you started collecting addresses way back when. But, like zombies, they are mere shadows of their former selves.

When compliance folks like me talk about dead domains, we are referring to addresses within a sender’s list that are from domains which are no longer in business, or are no longer providing mail client services. Having addresses from these domains on a mailing list is an indication to any good compliance specialist that the list is in dire need of clean-up, or that the list owner may have purchased addresses. Neither of these scenarios is good for the client’s sender reputation, nor the ESP’s overall reputation.

Your Sending Frequency “Megahertz” My Inbox!

Posted by Steven O'Brienon April 7, 2016April 7, 2016in Email Engagement, Email Marketing Best Practices, Sender Reputation

OK, you can laugh at the title of this post (or even groan at it – I don’t mind)! But the fact remains that you need to find the right email sending frequency; otherwise, it can harm your relationship with your recipients, and ultimately hurt you as a sender.

What Are Spam Traps – And How Can You Avoid Them?

Posted by Brian J. Parkeron January 7, 2016January 7, 2016in Email Delivery & Deliverability, Email List Maintenance, Email Marketing Best Practices, Sender Reputation

Remember that slightly embarrassing email address you created back in 1995? The one that was a combination of your astrology sign, your birthday and some other cute innuendo? Yeah, that one. You’re probably not using it anymore, but that doesn’t mean that AOL (or any other email service) isn’t still accepting email at that address!

How can this be? Well, your old email address might now be a Spam Trap.

What You Need To Know About Changes To Verizon’s Email Policy

Posted by Karen Frascaon December 1, 2015in Email Delivery & Deliverability, Email Engagement, Email List Maintenance, Email Marketing Best Practices, Sender Reputation, Subscription Management

Verizon recently sent a letter to its customers stating that they would deactivate any email accounts that had not been active within the last 180 days (6 months). After that, any messages sent to these email addresses will bounce. But there’s more to this story.

Download Our NEW Expert’s Guide to Email Marketing

Posted by Karen Frascaon November 18, 2015in Content Marketing, Design & Layout, Email Delivery & Deliverability, Email Engagement, Email Marketing Best Practices, Email Marketing Content, Email Marketing Testing, Email Marketing Tracking & Reporting, Marketing Strategy, Sender Reputation, Targeted Email Marketing

Now available: Our brand-new, FREE Expert’s Guide to Email Marketing!

You’ve done the batch-and-blast thing. You know how to segment your list to get better results. And you know that getting more in-depth metrics and stats from your campaigns is the key to your success – both now and in the future.

So it goes without saying that you’ve moved past entry-level solutions. But what’s next?

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