Take Time To Test!

Picture this: you’ve created a phenomenal email. One of your best ever, in fact. It’s got highly compelling content that’s relevant to your subscribers, gorgeous images, and a call to action that’s practically irresistible. This email is so good, you can’t wait to put it out there and watch the clicks and conversions start rolling in. So you’re really tempted to just pull the trigger and skip the whole testing phase. After all, you know your email is practically perfect.

What could possibly go wrong?

Missing Image? Lancelot Link to the Rescue!

You want to include that beautiful photo you took, or that gorgeous artwork you created, in your latest mailing. Your image is so good, you can’t wait for everyone to see it. But there’s a problem: when your email goes out, all your subscribers see is a blank space where your image was supposed to be, along with this message:

Bad Link Image

So what happened??

The Email Multiverse – or, How Multi-Part Messages Are Like Comic Books

As you know by now, I’m an email nerd and – surprise! – I’m a comic book geek, too. I’ve been collecting comics since way before it was cool – long before tattooed specialty shop clerks (who try to make me feel like I don’t know the history of the Justice Society) were even born! I love the golden age heroes, like Earth-Two, Dr. Fate and The Helm of Nabu – heck, he was even based in Salem, MA (just like Net Atlantic)!

So what does this all have to do with email? Aside from the fact that I’d love a shout-out from @dandidio1, @JimLee or @geoffjohnsKAPOW! – quite a bit! Take the idea of the Multiverse. Comic book authors use the Multiverse as a way to tell stories about different versions of the same hero. And each version of the hero is interpreted differently by the readers. This is similar to the idea behind sending a multi-part email message. How?