Design & Layout – Email Marketing Blog

How to Get an A+ on Your Email Campaigns

Posted by Steven O'Brienon March 23, 2017in Design & Layout, Email Engagement, Email Marketing Best Practices, Email Marketing Content, Email Marketing Testing, Email Marketing Tracking & Reporting, Email Templates, Design & Layout, Marketing Strategy

With a few months’ worth of the new Net Atlantic Executive Summary report under your belt, you may be wondering how you can improve your grade.

We recommend studying and reviewing trends in your list(s) from month to month. Study your subscribers, list growth, sending habits, opens and clicks, and more. The better you understand each element of your email marketing program, the better chance you have of improving your grade.

Of course, studying is only the beginning; you have to apply what you learn. Below, I’ll take you through the main areas of the Executive Summary Report, and provide some tips on how to improve your results in each one.

Take Time To Test!

Posted by Karen Frascaon June 9, 2016in Design & Layout, Email Delivery & Deliverability, Email Marketing Best Practices, Email Marketing Content, Email Marketing Testing, Email Templates, Email Templates, Design & Layout

Picture this: you’ve created a phenomenal email. One of your best ever, in fact. It’s got highly compelling content that’s relevant to your subscribers, gorgeous images, and a call to action that’s practically irresistible. This email is so good, you can’t wait to put it out there and watch the clicks and conversions start rolling in. So you’re really tempted to just pull the trigger and skip the whole testing phase. After all, you know your email is practically perfect.

What could possibly go wrong?

Missing Image? Lancelot Link to the Rescue!

Posted by Steven O'Brienon June 2, 2016in Design & Layout, Email Marketing Best Practices, Email Marketing Content, Email Marketing Testing, Email Templates, Design & Layout

You want to include that beautiful photo you took, or that gorgeous artwork you created, in your latest mailing. Your image is so good, you can’t wait for everyone to see it. But there’s a problem: when your email goes out, all your subscribers see is a blank space where your image was supposed to be, along with this message:

So what happened??

The Email Multiverse – or, How Multi-Part Messages Are Like Comic Books

Posted by Steven O'Brienon April 28, 2016in Design & Layout, Email Delivery & Deliverability, Email Marketing Best Practices, Email Marketing Content

As you know by now, I’m an email nerd and – surprise! – I’m a comic book geek, too. I’ve been collecting comics since way before it was cool – long before tattooed specialty shop clerks (who try to make me feel like I don’t know the history of the Justice Society) were even born! I love the golden age heroes, like Earth-Two, Dr. Fate and The Helm of Nabu – heck, he was even based in Salem, MA (just like Net Atlantic)!

So what does this all have to do with email? Aside from the fact that I’d love a shout-out from @dandidio1, @JimLee or @geoffjohns – KAPOW! – quite a bit! Take the idea of the Multiverse. Comic book authors use the Multiverse as a way to tell stories about different versions of the same hero. And each version of the hero is interpreted differently by the readers. This is similar to the idea behind sending a multi-part email message. How?

RED Is Coming! Responsive Email Designer

Posted by Karen Frascaon January 14, 2016in Company News, Design & Layout, Email Engagement, Email Marketing Best Practices, Email Templates, Email Templates, Design & Layout, Mobile Email Marketing, Mobile Optimization, Net Atlantic News

Want to easily create and send emails that will display perfectly on any device?

The wait for our Responsive Email Designer (RED) is almost over!

Stay tuned…

It’s Time To Get Responsive (Design)

Posted by Karen Frascaon December 18, 2015November 17, 2020in Design & Layout, Email Delivery & Deliverability, Email Engagement, Email Marketing Best Practices, Email Templates, Email Templates, Design & Layout, Mobile Email Marketing, Mobile Optimization

The buzz about responsive design is getting louder – and for good reason. According to MarketingTechBlog, mobile email opens have increased by 180% in the last three years.

That means you need to make sure your emails are going to look great and function beautifully for all those mobile users. How? Read on!

Download Our NEW Expert’s Guide to Email Marketing

Posted by Karen Frascaon November 18, 2015in Content Marketing, Design & Layout, Email Delivery & Deliverability, Email Engagement, Email Marketing Best Practices, Email Marketing Content, Email Marketing Testing, Email Marketing Tracking & Reporting, Marketing Strategy, Sender Reputation, Targeted Email Marketing

Now available: Our brand-new, FREE Expert’s Guide to Email Marketing!

You’ve done the batch-and-blast thing. You know how to segment your list to get better results. And you know that getting more in-depth metrics and stats from your campaigns is the key to your success – both now and in the future.

So it goes without saying that you’ve moved past entry-level solutions. But what’s next?

Part 4: Tactical Tweaks to Elevate Your Holiday Email Campaigns

Posted by Karen Frascaon October 8, 2015in Design & Layout, Email Engagement, Email Marketing Best Practices, Email Marketing Content

It’s already time to wrap up our 4-part series on how to tweak your holiday email campaigns for your most successful season ever!

Here’s a quick review: In Part 1, we discussed the effectiveness of creating compelling subject lines and using personalization in your holiday emails. In Part 2, we talked about how to set the right goals for your holiday email campaigns. And, in Part 3, we reviewed how important the look and feel of your emails can be, especially during the holiday season. If you missed any of those posts, we encourage you to go back and give them a look.

Now, in Part 4, we’ll discuss why sending an email once is not enough if you want to reach as many of your subscribers as possible. Why? Read on to find out!

Part 3: Tactical Tweaks To Elevate Your Holiday Email Campaigns

Posted by Karen Frascaon October 6, 2015in Design & Layout, Email Engagement, Email Marketing Best Practices, Email Marketing Content, Email Templates, Email Templates, Design & Layout, Marketing Strategy, Mobile Email Marketing, Mobile Optimization

We hope you’ve been enjoying our series on how to tweak your holiday campaigns for success!

In Part 1, we talked about creating compelling subject lines and using personalization as a way to stand out in the inbox during the holidays. In Part 2, we discussed how to set the right goals for your holiday email campaigns.

Now, in Part 3, we’ll discuss why looks matter. No, we’re not being shallow! When it comes to email, the look and feel is very important – especially during the holiday season. Lending some visual pizzazz to your messages is a great way to let your subscribers know that you’re ready to help them celebrate.

So what’s the best way to show your readers that vibrant holiday spirit – without overshadowing your brand or distracting them from your call to action? Read on to find out!

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