It’s already time to wrap up our 4-part series on how to tweak your holiday email campaigns for your most successful season ever!
Here’s a quick review: In Part 1, we discussed the effectiveness of creating compelling subject lines and using personalization in your holiday emails. In Part 2, we talked about how to set the right goals for your holiday email campaigns. And, in Part 3, we reviewed how important the look and feel of your emails can be, especially during the holiday season. If you missed any of those posts, we encourage you to go back and give them a look.
Now, in Part 4, we’ll discuss why sending an email once is not enough if you want to reach as many of your subscribers as possible. Why? Read on to find out!
Once is not enough.
There are a million reasons why a subscriber might not open your message. For one thing, you’re not the only one running email campaigns at this time of year. So don’t be afraid to re-send!
Time for some real talk.
Your subscribers’ inboxes are already overflowing with messages, and there’s every possibility that yours could get lost in the shuffle. Even your best, most loyal customers – the ones who breathlessly anticipate your emails and sing your praises at every opportunity – might accidentally delete it. Or they might save it for later and then forget all about it.
Whatever the circumstances, sending your email a second time, to anyone who didn’t open it the first time, is a good idea.
Put it this way: if someone took the time to subscribe to your list, they have already made it clear that they want to hear from you. And if your offer is a good one (as we know it will be!), wouldn’t they be disappointed if they missed out? Of course they would.
So go ahead, don’t be shy. Send it again.
If you’re worried about your subscribers getting annoyed at seeing the same message twice, don’t worry. You can send exactly the same content, but rearrange it so it appears in a different order. This way it looks different, and they may see something that they missed the first time around. Another option is to keep the content the same, but modify your email design enough to make it look fresh. These updates don’t take a lot of work, and they are definitely worth the effort.
We hope these tips have been helpful to you as you plan your holiday email campaigns. If you have questions or would like help with your plans, don’t hesitate to give us a call at 877-263-8285 or send us an email at firstname.lastname@example.org.
Here’s to a successful and prosperous holiday season for all!
Do you have any tips of your own that you’d like to add? Share them in the comments below! In the meantime, here’s our jolly old calendar of key holiday dates one last time:
KEY DATES – HOLIDAY 2015
Monday, October 12: Columbus Day – start your preview/teaser sends this week
Monday, November 2: Let the (reindeer) games begin – Holiday campaign season has officially arrived
Wednesday, November 11: Veteran’s Day – time for a pre-Black Friday sale?
Monday, November 23: Cyber Week begins
Thursday, November 26: Thanksgiving Day – offer early bird specials?
Friday, November 27: BLACK FRIDAY
Saturday, November 28: Small Business Saturday
Tuesday, December 1: Giving Tuesday
Sunday, December 6: Hanukkah begins
Monday, December 7: Green Monday – busiest shopping day in December
Monday, December 14: Hanukkah ends
Friday, December 18: Last chance for ground shipping
Wednesday, December 23: Last day for rush shipping
Friday, December 25: Christmas Day
Saturday, December 26: Boxing Day – post-holiday sales begin
Thursday, December 31: New Year’s Eve
Friday, January 1: New Year’s Day