On Sunday, June 25th, 2017, a team of Net Atlantic volunteers participated in the annual North Shore Medical Center Cancer Walk.
Now in its 27th year, the Cancer Walk is a long-standing tradition here in Salem, Massachusetts, with strong support from both the community and local businesses.
Now is a perfect time to get your email list into shape. Why? Well, just like our bodies can’t function at optimal levels if we don’t take care of them, our email lists can also suffer if they are not getting the attention they need.
A clean, up-to-date email list is critical to the effectiveness of your campaigns, and to ensuring that you’re getting the best possible results. Once your list is in good shape, with a little ongoing maintenance, you’ll see improved delivery, response, and conversion rates — and a better-looking bottom line.
Kevin Angelli has been a tech support specialist with Net Atlantic for two years, and he plays a key role in helping our customers become the best email marketers they can be. Read on to learn more about him!
Okay, I’m just going to put this out there: the “Gmail issue” – that is, the ever increasing challenge of getting marketing emails to land in the Gmail Primary tab — is super frustrating! There. I said it! And I know I’m not alone on this. However…
Do you know who doesn’t hate the Gmail issue? Gmail, that’s who! And thank goodness for that, because they’ve given us all a reason to pause and consider how we think about our email campaigns, and what our subscribers want to know, receive and read.
That said, from a delivery and compliance perspective, senders can do a lot to ensure they get the best possible results in terms of where they want their mail to land at Gmail.
Email is widely regarded as one of the best ways to build long-term customer relationships, and it’s the most powerful marketing channel for retention and driving conversions.
On the other hand, social media is great for creating a sense of community around your brand, as well as inspiring real-time conversations with your customers and prospects. And then there’s the ability to deliver highly-targeted ads.
While it may not yet be common practice to use these two channels in conjunction with one another, the results can be quite powerful.
With a few months’ worth of the new Net Atlantic Executive Summary report under your belt, you may be wondering how you can improve your grade.
We recommend studying and reviewing trends in your list(s) from month to month. Study your subscribers, list growth, sending habits, opens and clicks, and more. The better you understand each element of your email marketing program, the better chance you have of improving your grade.
Of course, studying is only the beginning; you have to apply what you learn. Below, I’ll take you through the main areas of the Executive Summary Report, and provide some tips on how to improve your results in each one.
One of the most common questions we receive from our customers is: How can I get better results from my email campaigns?
The answer is pretty straightforward. We recommend studying and reviewing trends in your list(s) from month to month. Study your subscribers, list growth, sending habits, opens and clicks, and more. The better you understand each element of your email marketing program, the better chance you have of improving your results.
Of course, studying is only the beginning; you have to apply what you learn. Below, I’ll take you through the areas you’ll want to focus on, and provide some tips on how to improve your results in each one.
One of my favorite things about Mad Men was the skill with which Don Draper did his job. His tenacity and creativity helped land major accounts, and his groundbreaking ideas and airtight pitches only helped.
Although the ad men of the 1960’s would not have known how to use a computer, nor would they have had access to the Adobe Creative Suite, agencies still needed to find new ways to differentiate themselves in a competitive industry. Today’s agency professionals are not strangers to this struggle.
Happy Halloween from all of us at Net Atlantic HQ in Salem MA – the Halloween Capital of the World!
As you dip your toes into the waters of email marketing, you need to prepare yourself for the possibility that some of your email might contain content that people don’t want to receive. This is what ESP’s refer to as prohibited content. When you send a message with content like this — snap! — you’ll feel the jaws of compliance bite down on your email program!