One of my favorite things about Mad Men was the skill with which Don Draper did his job. His tenacity and creativity helped land major accounts, and his groundbreaking ideas and airtight pitches only helped.
Although the ad men of the 1960’s would not have known how to use a computer, nor would they have had access to the Adobe Creative Suite, agencies still needed to find new ways to differentiate themselves in a competitive industry. Today’s agency professionals are not strangers to this struggle.
Happy Halloween from all of us at Net Atlantic HQ in Salem MA – the Halloween Capital of the World!
As you dip your toes into the waters of email marketing, you need to prepare yourself for the possibility that some of your email might contain content that people don’t want to receive. This is what ESP’s refer to as prohibited content. When you send a message with content like this — snap! — you’ll feel the jaws of compliance bite down on your email program!
Have you ever received mail from a company or organization, even after you thought you unsubscribed? Are you just having a déjà vu moment, or has there been a “glitch in the matrix”?
When this happens to one of your email recipients, they might think that your organization didn’t honor their unsubscribe request, which can result in your email being marked as spam, or even a direct abuse desk complaint being made against you. Trust me, legitimate direct abuse desk complaints are taken very seriously, and carry a lot of weight.
Are these continued mailings really the result of senders or ESPs not honoring an unsubscribe request? Yes and no! Let me explain…
Last week, we talked about how important it is to have more than one email list administrator. This week, we’ll discuss some ways to actively manage your list admins, so you have more control over your email marketing program – and fewer issues.
As far as we’re concerned, more administrators do not equal more problems – especially when you take the following steps!
Here’s a situation our support team runs across from time to time: A client calls us in a panic because her email list has been deleted, and she doesn’t know it happened or who was responsible. What a nightmare! But it doesn’t have to happen to you. There are some simple preventative measures you can take to avoid a similar scenario.
Lionel Richie asked this question (well sort of) back in the ’80s, with his heartstring-tugging hit song Hello.
And you could ask the same question of your subscribers. You know, the ones who haven’t opened one of your mailings in a while. Or the ones who haven’t engaged with you in a way that shows they’re still interested.
In our last post, we explained why it’s important to test your emails before they go out. There are many benefits to incorporating this practice into your email marketing program, from catching typos and grammatical errors to ensuring optimal image display and maximum delivery.
But the biggest benefit of all is a little more abstract.
Picture this: you’ve created a phenomenal email. One of your best ever, in fact. It’s got highly compelling content that’s relevant to your subscribers, gorgeous images, and a call to action that’s practically irresistible. This email is so good, you can’t wait to put it out there and watch the clicks and conversions start rolling in. So you’re really tempted to just pull the trigger and skip the whole testing phase. After all, you know your email is practically perfect.
What could possibly go wrong?
You want to include that beautiful photo you took, or that gorgeous artwork you created, in your latest mailing. Your image is so good, you can’t wait for everyone to see it. But there’s a problem: when your email goes out, all your subscribers see is a blank space where your image was supposed to be, along with this message:
So what happened??