Web site not coming up on Google like it used to? Give yourself some domain authority!

by Matt Sambito, Net Atlantic Support Specialist

In order to provide their users with exceptional search engine results, Google has been constantly honing their search prowess to deliver the best search returns compared to their competition.

They do this by dictating to webmasters and web designers around the world exactly how they want to spider and index their web sites. Get it right, and you have a chance of doing well in search. Get it wrong, and your site will not come up well on Google search results. We show you how to get it right below.

Remember that there will be a direct and positive impact to results of your next email campaign if your web site ranks high in Google Search, and you use and refer to your domain in your email marketing message.

OVERVIEW

There are hundreds of factors that search engines uses to determine the search results and ranking of a website. One particular factor that has taken on great importance over the years is the domain authority of a website.

The higher your domain authority is, the more likely you are to earn a higher search engine ranking and to receive more and better web site traffic. In fact, your domain authority is the most important consideration when Google decides where you come up on their search results.

GOOGLE TOOLS

Maintaining and monitoring your website is an important task that can help you increase your domains authority. Factors such as back links, search words, and email campaigns can be monitored with Google Analytics while Google Search can help you understand how Google reads or “Crawls” your site.

Here are two of the most important Google tools to use when creating the most search friendly web site with the highest domain authority that you can:

1) Google Analytics

Google Analytics is a free website analytics service offered by Google that gives you insights into how users find and use your website. With Google Analytics, you can track ROI for your online marketing.

You can sift and sort your visitors with dozens of dimensions. You can seamlessly integrate Google Products like Google Search Console or your Google Ads account. You can also use tracking codes to tag and track any advertising, social, PR campaign or any kind of campaign on any platform/website.

https://analytics.google.com

2) Google Search Console

SEO (search engine optimization) is a competition between your site and other sites to show up on the top of the search engine results when a searcher uses any particular search keywords.

Search engine algorithms have changed quite a bit over the years, so if your organic search engine rankings are low, it could mean it’s time for an update. At one time, the key to SEO success was to plug your content with as many keywords as possible. That strategy led to poor search results for search engine users. Thanks to Google’s recent updates, today, it’s all about having original high-quality content on your site, which is why sites with blogs perform so well.

Use Google Search to add pages to the Google Index, rate keywords, and monitor search terms used by people to find your web site.
Also use the Google Search Sitemaps tool.

Creating your site with SEO in mind will ensure that potential visitors can find you online.

https://search.google.com/search-console/about

3) Tracking Email Links with Google Analytics

Tracking your campaign in Google Analytics allows you to measure your email marketing campaigns and compare them with results from any other online marketing you are doing.

By adding campaign parameters to the links you use in your ad campaigns, you can collect information about the overall effectiveness of those campaigns, and also understand where the campaigns are more effective. For example, your Summer Sale campaign might be generating lots of revenue, but if you’re running the campaign in several different social apps and emails, you want to know which of them is sending you the customers who generate the most revenue. Or if you’re running different versions of the campaign via email, video ads, and in-app ads, you can compare the results to see where your marketing is most effective.

When a user clicks a referral link, the parameters you add are sent to Analytics, and the related data is available in the Campaigns reports.

4) Free Online Tracking URL Builder

Here’s a free online “Campaign URL Builder” that will help you generate and use codes to track the source of your inbound marketing leads:

https://ga-dev-tools.appspot.com/campaign-url-builder/

There are 5 parameters you can add to your URLs:

utm_source: Identify the advertiser, site, publication, etc. that is sending traffic to your property, for example: google, newsletter4, billboard.

utm_medium: The advertising or marketing medium, for example: cpc, banner, email newsletter.

utm_campaign: The individual campaign name, slogan, promo code, etc. for a product.

utm_term: Identify paid search keywords. If you’re manually tagging paid keyword campaigns, you should also use utm_term to specify the keyword.

utm_content: Used to differentiate similar content, or links within the same ad. For example, if you have two call-to-action links within the same email message, you can use

utm_content and set different values for each so you can tell which version is more effective.

Example:
https://www.netatlantic.com/emailmarketing/email-marketing-overview?utm_source=Summer%20Sale%20News%20Letterandutm_medium=emailandutm_campaign=Summer%20Sale

These parameters would tell Google Analytics
a. The Source of the click is from the Summer Sale News Letter
b. The Medium is a “email”
c. The Campaign name is “Summer Sale”

5) Conclusion

It’s not enough anymore to create a great web site and hope people come to it. Your web site needs to have great content, be properly registered at google, have proper page structure, use accurate conventions, be responsive (render properly on all devices), load quickly, and especially have strong domain authority.

Additional resources:

Google Webmaster Tools https://www.google.com/webmasters
Google Webmaster Guidelines https://support.google.com/webmasters/answer/35769
Google Webmaster Central https://webmasters.googleblog.com/
Google My Business https://www.google.com/business/
YouTube Channel for Google Webmasters https://webmasters.googleblog.com/
Big List of Google Webmaster Resources https://www.koozai.com/blog/search-marketing/big-list-of-google-webmaster-resources/
Google Structured Data Testing Tool https://search.google.com/structured-data/testing-tool

How to Write Compelling Content, Clever Copy, and Hard-to-Ignore Headlines for your Email Newsletter

by Andrew Lutts, Founder & CEO

If you write email newsletters, blog posts, web pages, and other assorted email and web content, the overriding piece of advice you will hear is to create good content. You must have good content. It’s all about your content.

Okay, but how do you create great content? Here are some ideas to help get you thinking. Perhaps one of these could be a good starting point for your idea generation, content creation, and writing tasks.

COMPELLING CONTENT

Here are some content ideas to consider:

1) Write about what nobody else is brave enough to write about
2) Reveal industry insights and hidden trade secrets (Insider’s Guide to)
3) Challenge conventional wisdom with a startling statement
4) Tell how to make money doing ______________________
5) Take an unfavorable position and defend it well
6) Predict the future for your industry, and make it bold!
7) Describe great ways to get free publicity, free tools, and free stuff
8) Write an Open Letter to some famous business leader or politician
9) Create the “Ultimate List” about your industry
10) Use a unique slant, angle or contrarian position on something timely
11) Tell a fascinating story about something
12) Suggest an outrageous idea or solution to solve a big problem
13) Write about the Myths, then include the real Truths
14) Write drunk, edit sober

In addition to these above strategies, you can try mind mapping, free writing, automatic writing, brainstorming, free association, meditation, listening to instrumental music, retreating into nature to think, and other strategies to percolate fresh new ideas that turn into compelling content.

HARD TO IGNORE HEADLINES

So you’ve chosen a compelling topic. You’ve written some great content for your audience. And now you need to get some attention. Try some fun and catchy headlines. Here’s a few that might catch attention:

1) Here’s why we would fire you as a customer
2) Five Great movies themes we’ve seen that made memorable advertising campaigns
3) I wish I knew this one thing before I got into this business
4) The three most embarrassing blunders I’ve witnessed with email
5) Thank God Facebook wasn’t invented yet when this happened to my friend
6) Confessions of a jaded _____________________
7) The best business idea I got was from a 7-year old
8) This is the single biggest business myth I’ve uncovered in my years in business
9) I didn’t regret doing this in college, but would it work in business?
10) This was the most politically-incorrect thing I’ve ever done
11) Your mother would disown you if she saw you trying this strategy to get new customers
12) Nine reasons your next product launch will fail miserably
13) You won’t believe what our interns did at our last company outing in the park

COPY AND WRITING TOOLS

Once you have crafted your message, try some of these writing tools to help you check your writing. Some of these tools can be quite comprehensive, and valuable. Here’s a few:

Grammarly: a great resource for all things writing. Excellent articles and tips. Try out the new free online proofreader: https://www.grammarly.com/proofreading/

Pro Writing Aid: a comprehensive writing tool for all kinds of writers and editors. https://prowritingaid.com/

Hemingway App: don’t you just love the way Hemingway wrote? Now you can too, with the Hemingway app. Because simple and easy is good! http://www.hemingwayapp.com/

Smart Edit: a Microsoft Word plug-in that helps the writing process. Performs several checks on your content throughout the process. Very thorough. http://www.smart-edit.com/

Word Counter: shows word count, level of writing, reading time and keyword density. https://wordcounter.net/

Portent’s Content Idea Generator: generates ideas for articles, blogs, headlines, and other content to write. Fun to use! https://www.portent.com/tools/title-maker/

Email Subject Line Grader: Generates an objective numerical score up to 100 on your email subject lines. Includes character count, word count, word mixture and balance, and word characterizations. http://emailsubjectlinegrader.com/

CONCLUSION

Have some fun with your writing! If you don’t enjoy the writing process and you don’t enjoy what you have written, it makes it hard for others to like it too.

Write like you talk. Keep it simple. And short.

Be specific, go deep, and go long tail. This is the age of specialization. Nobody wants generalities.

Create value in your writing by:

– Sharing something you know to help your readers
– Suggesting a new method to address your application or problem
– Taking a fresh view or perspective on something
– Creating a new combination of existing elements for an improved outcome
– Observing and reporting on unique relationships of people, concepts and ideas
– Uncovering a new problem solved with age-old eternal wisdom
– Helping your readers expand their thinking “outside the box” of conventional thinking

Expanding Outsourcing Ideas to Better Drive Business Value

by Matt Sambito

To excel in business, you need to focus on your strengths, the things that make you money, and the things that are core to your business value proposition.

But it’s also important to know what you don’t want to become an expert at. Some of the most commonly outsourced business functions are:

1) Bookkeeping
2) Payroll services
3) Graphic design, web site design
4) Legal services, contracts, etc.
5) Social media marketing, marketing
6) Remote desktop computer management (outsourced IT)
7) Human Resources, recruiting
8) Blogging, press releases
9) Taxes
10) And anything else you know you are not good at

A good accountant, webmaster, or lawyer fills in the gaps in anyone’s skill set.

If you are busy with activity like the tasks above that are not parts of your company’s core value proposition, you have a great opportunity to improve your business by outsourcing. But what about some of the less obvious yet critical areas of your business that lend themselves to an outsourced strategy such as email marketing?

At Net Atlantic, we’ve found that many businesses that we speak with on a regular basis do not have the time or resources to hire and manage an in-house multi-functional marketing staff, and manage their email marketing campaigns. Do you find yourself not sending email campaigns regularly when you know you should?

Outsourcing your email marketing sending is a great way to ensure that you are keeping your message fresh, relevant and top of mind to your clients and prospects. Realize that if you are not in front of your customers, certainly your competitors are!
Outsource your Email Marketing to WeSendIt.

Now you can have experts prepare and send your next email marketing campaign for you. Outsource your managed sends email to the email experts at WeSendIt.

Connect, engage, and relate to every customer on a personal level with smarter digital marketing automation

Learn more at:
10 Quick Reasons to Outsource Your Email Marketing Sending

A division of Net Atlantic, WeSendIt has 23 years of experience with email. In fact, since inception, we’ve delivered 85 billion email messages to subscribers worldwide.

The 7 Common Mistakes that will ruin your brand’s credibility

As a marketer, you’re sending out dozens of communications a week to your subscribers. Have you ever quickly written an email and not had time to test it? Let’s face it, sometimes we make mistakes. Most of the time those mistakes are forgivable typos, but other times those mistakes can cause serious implications.

Below you’ll find the biggest mistakes we’ve come across in our 23 years of sending emails out for our clients, avoid these mistakes to ensure your brand’s credibility isn’t destroyed:

Mistake #1: Including inappropriate content in your test messages
Make sure that the content in your test emails are appropriate and something your clients wouldn’t find offensive if you accidentally sent it to them. Even if you’re just testing out a triggered mailing for an upcoming campaign, keep it professional. We have seen clients send personal or even offensive messages to their clients by accident when they test their campaigns.

Mistake #2: Not including working hyperlinks
You’ve probably all received an email that said “click here” sending you to a landing page to receive a discount offer or coupon. We’ve seen clients not include links when they set up their buttons, or forget to take out the placeholder link when they send their emails. Make sure to double check your links so you aren’t wasting your customer’s engagement on sending them to irrelevant or inappropriate landing pages.

Mistake #3: Using your personal free email account instead of your business address
Keep your personal and business email separate! You don’t want to email your clients from your middle school email address. We’ve had clients mistakenly enter their personal email address as the “from” address. Customers most likely won’t want to buy from companies sending from addresses like: TeenStud2000@hotmail.com or CutiePrincess97@aol.com. Make sure that the “from” address is coming from a professional business email rather than a personal email, and that all aspects of the email are professional and relevant to the recipient.

Mistake #4: Not spell-checking, proof reading or fact-checking your work
In personal communications it might not matter if you misspell some words or use abbreviations, but professionally, your customers expect more.  Bad grammar and poor spelling signal to customers that your business isn’t on the up-and-up. Additionally, make sure to fact-check your messaging. Flat out lies and misrepresentation of facts will cause you to lose the respect and trust of your audience.

Mistake #5: Awkward or suspicious subject lines
The most important aspect of your emails is the subject line. Some of the subject lines we’ve seen have amazed us! Subject lines that start out with something like: “this is not spam” or “ACTION REQUIRED” are huge red flags. Other red flags include words in ALL CAPITAL LETTERS, or unnecessary punctuation, for example: “NEED HELP?!?!?!? GET THIS PRODUCT FOR FREE!!!!!”

Your subject line should be a short description of the email message. The line should be engaging, not something that scares readers away.

Mistake #6: Not removing standard filler text from an email template
If you’re using an email template, make sure to take out lines such as “insert text here” or “add image above”. No matter what the email message is, filler text needs to be cleared from the email before it’s sent out to your recipients. Otherwise, it looks unprofessional and it is clear that you were not putting your best effort to make the email template look professional.

Mistake #7: Copy and pasting from Microsoft Word into your HTML editor
Word or other document editors are great for drafting your content (spell check!), but if you copy and paste that content directly into your template, you run the risk of causing formatting errors. Make sure to paste as plain text or use the “copy from word” feature found in most editors to avoid issues. Also make sure to always test your messages using a product like Email on Acid to make sure that your messages can be viewed properly no matter how your clients choose to read your email.

Teamwork Produces Improved Delivery Results: A Case Study

Michael Wilhelm, Lead Computer Technician for The Elijah List, noticed a slowly declining trend in the number of The Elijah List email newsletter subscribers. Furthermore, it was taking up to three hours for his current Email Service Provider (ESP) to send out mailings. Rather than his email newsletter going out promptly each morning, some email was often delayed and went out that afternoon, that evening, and even the next morning (a full day late!).

The Elijah List faced these issues but did not have the available internal resources to resolve them on their own. They turned to Net Atlantic for help. The Elijah List needed:

  • Rapidly increasing daily email sending volume
  • Sophisticated support and technology assistance
  • The ability to process high volumes of mailings within minutes
  • Professionally collaborated data analysis of content to raise deliverability rates
  • Direct monitoring of blacklists and ability to immediately address server IP issues.

The results have been excellent. Net Atlantic has been able to assist The Elijah List in sending out their email newsletter quickly, getting more responses to their advising-supported newsletters, developing more consistency in their mailing schedule, and also lowering blacklisting rates.

Numerous challenges are faced throughout email marketing and the development of more compelling campaigns. Without consistency, a solid strategy, and both proper precautionary and response plans, deliverability is a challenging endeavor. A key first step for successful email marketing delivery, inboxing, and response is a strong, experienced ESP (Email Service Provider) as a key partner working together with the sender.

Many high-volume senders face the same challenges as Michael. By working with Net Atlantic, Elijah List’s delivery rebounded, while also creating more consistency, reader engagement, and increased returns on advertisement. Rapid improvements and results were seen in as little as one week.

To learn more about the Elijah List case, please visit:

https://www.netatlantic.com/docs/NetAtlantic-CaseStudy-ElijahList.pdf

Meet Robin Crowley, Support Manager

As Net Atlantic’s Support Manager, Robin’s work is never done! She helps our support team take great care of our customers (both outside and inside of the company).

When she’s not in the office, she finds time to work on all kinds of crafty projects. She’s particularly passionate about needle crafts — and she’s pretty darn good at them. We love when she brings in her latest creations for show and tell!

Following is a short interview with Robin, to help you get to know her a little better.

Best Practices for High Volume Email Senders

If you’re an email marketer who relies on email to generate most, or even all, of your organization’s revenue, chances are you’re sending a very large volume of email each month.

 

Below are the key best practices that we recommend to our clients. They might seem basic, but don’t be fooled. These practices are the foundation of the most successful high-volume email marketing programs we’ve seen in our 22 year history. Follow them, and you’ll put yourself on the road to generating even more sales and revenue for your organization.

Net Atlantic Raises Over $2,700 for the North Shore Medical Center

On Sunday, June 25th, 2017, a team of Net Atlantic volunteers participated in the annual North Shore Medical Center Cancer Walk.

Now in its 27th year, the Cancer Walk is a long-standing tradition here in Salem, Massachusetts, with strong support from both the community and local businesses.