Meet Robin Crowley, Support Manager

As Net Atlantic’s Support Manager, Robin’s work is never done! She helps our support team take great care of our customers (both outside and inside of the company).

When she’s not in the office, she finds time to work on all kinds of crafty projects. She’s particularly passionate about needle crafts — and she’s pretty darn good at them. We love when she brings in her latest creations for show and tell!

Following is a short interview with Robin, to help you get to know her a little better.

Best Practices for High Volume Email Senders

If you’re an email marketer who relies on email to generate most, or even all, of your organization’s revenue, chances are you’re sending a very large volume of email each month.

 

Below are the key best practices that we recommend to our clients. They might seem basic, but don’t be fooled. These practices are the foundation of the most successful high-volume email marketing programs we’ve seen in our 22 year history. Follow them, and you’ll put yourself on the road to generating even more sales and revenue for your organization.

Net Atlantic Raises Over $2,700 for the North Shore Medical Center

On Sunday, June 25th, 2017, a team of Net Atlantic volunteers participated in the annual North Shore Medical Center Cancer Walk.

Now in its 27th year, the Cancer Walk is a long-standing tradition here in Salem, Massachusetts, with strong support from both the community and local businesses.

Meet Kevin Angelli, Tech Support Specialist

Kevin Angelli has been a tech support specialist with Net Atlantic for two years, and he plays a key role in helping our customers become the best email marketers they can be. Read on to learn more about him!

How To Get Better Results From Your Email Campaigns

One of the most common questions we receive from our customers is: How can I get better results from my email campaigns?

The answer is pretty straightforward. We recommend studying and reviewing trends in your list(s) from month to month. Study your subscribers, list growth, sending habits, opens and clicks, and more. The better you understand each element of your email marketing program, the better chance you have of improving your results.

Of course, studying is only the beginning; you have to apply what you learn. Below, I’ll take you through the areas you’ll want to focus on, and provide some tips on how to improve your results in each one.

Don Draper Would Deploy

One of my favorite things about Mad Men was the skill with which Don Draper did his job. His tenacity and creativity helped land major accounts, and his groundbreaking ideas and airtight pitches only helped.

Although the ad men of the 1960’s would not have known how to use a computer, nor would they have had access to the Adobe Creative Suite, agencies still needed to find new ways to differentiate themselves in a competitive industry. Today’s agency professionals are not strangers to this struggle.