Do Your Images Detract From Your Message?

Do Images Detract From Your Message?

When designing email newsletters and marketing campaigns, it is important that you consider the limitations presented by email readers. Many users, either by personal preference or email client defaults, are blocking images from being downloaded in the HTML-formatted messages they receive. Thus, it is a good practice for email designers to prepare for both image “off” and “on” scenarios.

Here are some of the basics you need to know about using images in email:

HTML Email: The Perils of Copy ‘n Paste (Part II)

The Perils of Copy and Paste

In my last blog post, I played the part of the copy and paste doomsayer, warning all of the dangers inherent in the act of, well, copying and pasting. In particular, I discussed how, with that simple editing function, invisible metadata that has a rightful place in the source document can find its way into the HTML describing your email communications, (where it has no right to be in whatsoever) producing junk code.

Not to be a hater but here’s another reason to be mindful when indiscriminately copying and pasting into your code: junk characters.

Audit your email marketing strategy

Email Marketing Audit

“Audit” – not everybody loves to hear that word, but it can also be your best friend.

If you send regular email campaigns, it’s a good idea to check out the soundness of your strategy every once in awhile. A complete audit of your email sending tactics and practices will help identify problems with your lists, your content, your segmentation, your schedule, and your campaigns.

It’s also a good idea to run an email marketing audit if you notice your response rates dropping, such as opens and clicks, or if you see a rise in unsubscribes and bounces. The audit can reveal where the problems might be.

One is Silver, the Other is Gold

Make new friends, but keep the old.
One is Silver, the Other is Gold.

This was one of the very first things I learned as a little girl in Girl Scouts. Every so often I find myself humming the tune and singing a few of the verses that I now just barely remember. I stood around a circle and sang this song with 20 other girls so long ago and yet I still remember the lesson learned in the lyrics.

Silver shines bright. And Gold does too.
Keep them both. And they will shine for you.

Even though as young girls we were taught this lesson in friendship, as adults we can apply this message in many aspects of the business world. As I quietly mumble the words, I am thinking of how so many companies are starting out in their social media endeavors. Social media marketing initiatives are valuable, but the email marketing can still shine for you.

You have one hand, I have the other.
Put them together, We have each other.

Stand Out in a Crowd (of Words)

I just finished reading a whitepaper that highlighted the top words used in subject lines. The paper even broke down the report based on industry. The tone of the paper suggested email marketers incorporate these words into their subject lines. This left me quite perplexed.

When I open Gmail the last thing I want to see is the same word 50 times as I scroll down my inbox. I want to be captivated by a screen full of compelling words, each subject line a little different then the next. Those that have a boring string of words I want to leave unopened until I check them off and hit “Delete”.

%d bloggers like this: