Make a Splash: Surfing Etiquette for your Email Marketing

Make A Splash: Surfing Etiquette For Your Email MarketingWhat does surfing have to do with email marketing? Well, both disciplines require a strategy, timing, preparation, and best practices, or what we surfers call surfing etiquette, to make a memorable surfing session.

Speaking of surfing; that’s a photo of me at one of my favorite hometown breaks in New Hampshire. I know what you’re thinking; surfing in New Hampshire… do they even have beaches there? The answer is yes, we sure do! But lets get back to email marketing.

7 Email Marketing Trends You Cannot Ignore

7 Email Marketing Trends You Cannot IgnoreAre your campaigns reaching the intended audiences?

To maximize the power of email — as well as emerging channels such as social and mobile — you have to think about how these channels fit into your overall marketing strategy and objectives. What channels are best suited to build your brand, help deepen customer relationships, or reach your target market?

Email marketing is an essential part of any successful marketing mix. Large enterprises, as well as small-to-medium sized businesses, use email marketing to engage their target audience by providing compelling and relevant content. The latest email marketing technology allows you to deepen customer relationships, turn leads into sales opportunities, and move them forward in the buying process.

Do Your Images Detract From Your Message?

When designing email newsletters and marketing campaigns, it is important that you consider the limitations presented by email readers. Many users, either by personal preference or email client defaults, are blocking images from being downloaded in the HTML-formatted messages they receive. Thus, it is a good practice for email designers to prepare for both image “off” and “on” scenarios.

Here are some of the basics you need to know about using images in email:

HTML Email: The Perils of Copy ‘n Paste (Part II)

In my last blog post, I played the part of the copy and paste doomsayer, warning all of the dangers inherent in the act of, well, copying and pasting. In particular, I discussed how, with that simple editing function, invisible metadata that has a rightful place in the source document can find its way into the HTML describing your email communications, (where it has no right to be in whatsoever) producing junk code.

Not to be a hater but here’s another reason to be mindful when indiscriminately copying and pasting into your code: junk characters.

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