Email Marketing Best Practices – Page 11

Tips to Send Email Campaigns Like One of the Big Guys

Posted by Net Atlantic Marketingon February 21, 2012April 8, 2015in Email Automation, Email Engagement, Email Marketing Best Practices, Marketing Strategy

Just because you are a small business doesn’t mean you lack the resources to integrate email campaign tactics that are deployed by large organizations into your marketing strategy. Email service providers are now making it easier for companies to automate their emails and implement nurturing campaigns, despite having a one person marketing team. All it takes is a little time and patience to outline a strategy, set your campaigns and analyze your results.

It is understandable that small businesses are overwhelmed with the amount of features that are now available to email marketers. It is easy to feel like you don’t have the time to log into your system and build out a lifecycle campaign that will engage your audience for the next 6 months to a year. Heck, you can hardly find time to pay your vendors and follow up with your customers. But think of the extra staff you can hire after your email campaigns get a 600% lift in performance.

It is time to stop making excuses and dedicate time to your email marketing campaigns. Implement these steps into your email marketing and it will start to reach its potential ROI.

Make a Splash: Surfing Etiquette for your Email Marketing

Posted by Net Atlantic Marketingon February 13, 2012April 8, 2015in Email Marketing Best Practices

Make A Splash: Surfing Etiquette For Your Email Marketing What does surfing have to do with email marketing? Well, both disciplines require a strategy, timing, preparation, and best practices, or what we surfers call surfing etiquette, to make a memorable surfing session.

Speaking of surfing; that’s a photo of me at one of my favorite hometown breaks in New Hampshire. I know what you’re thinking; surfing in New Hampshire… do they even have beaches there? The answer is yes, we sure do! But lets get back to email marketing.

Why Your Email Marketing Strategy Stopped Working – And How To Fix It

Posted by Net Atlantic Marketingon February 8, 2012April 16, 2014in Email Engagement, Email Marketing Best Practices, Marketing Strategy

Recently I came across a question on LinkedIn: “Why Does Email Marketing Sometimes Fail?” To be fair, the question is an honest request for feedback, not an assertion. Email is a proven communications method when used well, however there are those moments when senders see a pronounced reduction in email’s effectiveness, and must decide whether to re-evaluate their strategy.

It’s a dirty little secret in marketing: Every tactic eventually falls short. We see it when a great television campaign just stops being interesting, and when a Facebook page rises to 100,000 Likes and then suddenly stops growing. Dancing Santa banners must have been hilarious at one time, but are now the online equivalent of carnival barkers.

Email is more of a journeyman tactic. It’s always there. It’s reliable. It’s expected, and it drives immediate visits. But it rarely makes a big splash or gets talked about (unless the sender made a mistake). It’s hard to ‘re-launch’ a brand using email. It just reflects what the brand is doing in other avenues.

7 Email Marketing Trends You Cannot Ignore

Posted by Marianne Celluccion October 20, 2011April 8, 2015in Email Marketing Best Practices, Industry News

7 Email Marketing Trends You Cannot Ignore Are your campaigns reaching the intended audiences?

To maximize the power of email — as well as emerging channels such as social and mobile — you have to think about how these channels fit into your overall marketing strategy and objectives. What channels are best suited to build your brand, help deepen customer relationships, or reach your target market?

Email marketing is an essential part of any successful marketing mix. Large enterprises, as well as small-to-medium sized businesses, use email marketing to engage their target audience by providing compelling and relevant content. The latest email marketing technology allows you to deepen customer relationships, turn leads into sales opportunities, and move them forward in the buying process.

I’ve sent multiple emails and they’re not making it into my (or my recipients’) inbox!

Posted by Marianne Celluccion September 21, 2011April 8, 2015in Email Delivery & Deliverability, Email Engagement, Email Marketing Best Practices

I have sent multiple emails to different email providers (Yahoo!, Hotmail (Live), Gmail, AOL, etc.) with no success. They’re not making it into my inbox, or my recipients’ inboxes.

Email delivery can fail at any number of places along its journey from the sender to the intended recipients…even if the recipient is you! As the possible issues are limitless, in this post, I’ve covered some of the most common reasons that emails may not be delivered to an inbox.

Messages can evade inboxes and end up in junk email, bulk email, spam, or trash folders due to automatic spam filtering or filters that you’ve configured, your administrator has configured, or an email client has chosen by default. Also, those who engage (open, click, forward, read, re-read, or have your ‘From’ address in their address book or contacts list) will see the message in their inbox, where other members of your list, at the same domain (IP address or web address), who do not actively engage or have your ‘From’ address in their address book or contact list, see it in a secondary folder.

Do Your Images Detract From Your Message?

Posted by Marianne Celluccion August 4, 2011April 8, 2015in Email Delivery & Deliverability, Email Marketing Best Practices, Email Templates, Design & Layout

When designing email newsletters and marketing campaigns, it is important that you consider the limitations presented by email readers. Many users, either by personal preference or email client defaults, are blocking images from being downloaded in the HTML-formatted messages they receive. Thus, it is a good practice for email designers to prepare for both image “off” and “on” scenarios.

Here are some of the basics you need to know about using images in email:

Get More From Your Email

Posted by Marianne Celluccion June 8, 2011April 16, 2014in Email Engagement, Email Marketing Best Practices, Mobile Email Marketing, Social Media Marketing

Email marketing is complementary to social media and in today’s multichannel environment, you can extend the reach of your online and email marketing efforts by incorporating social media into your overall marketing plan.

Enhance your online presence by reaching new prospects in ways that are very different from traditional advertising channels. Social networking is changing the way we communicate not only with friends and family, but with customers and prospective customers.

Since consumers expect brands to interact with them across all online channels, marketers can embrace and integrate social media and leverage the power of viral and word-of-mouth marketing. Make your web, video and email content shareable via email, blogs, micro-blogs, and social news, bookmarking and professional networks like Twitter, Facebook, StumbleUpon, YouTube, LinkedIn and other popular social networks.

Read More “Get More From Your Email”

When Should You Send Email Campaigns?

Posted by Marianne Celluccion May 3, 2011April 16, 2014in Email Engagement, Email Marketing Best Practices, Marketing Strategy, Transactional Email

Do you ever wonder what are the best days and times to send email?

If you do, you’re not alone.

I can’t tell you when and how often to send messages to your customers or subscribers — there is no “best” time or day to send email. However, I can tell you that if you capture the right data, you won’t need one.

HTML Email: The Perils of Copy ‘n Paste (Part II)

Posted by Miller Ramoson March 29, 2011April 8, 2015in Email Marketing Best Practices, Email Templates, Design & Layout2 Comments

In my last blog post, I played the part of the copy and paste doomsayer, warning all of the dangers inherent in the act of, well, copying and pasting. In particular, I discussed how, with that simple editing function, invisible metadata that has a rightful place in the source document can find its way into the HTML describing your email communications, (where it has no right to be in whatsoever) producing junk code.

Not to be a hater but here’s another reason to be mindful when indiscriminately copying and pasting into your code: junk characters.

Email Newsletters: Start With A Plan

Posted by Miller Ramoson March 2, 2011April 16, 2014in Email Engagement, Email Marketing Best Practices, Marketing Strategy

When folks set out to do an email newsletter, they sometimes get so excited about sending the thing out as quickly as possible before it’s even made that they often trip on their own feet in the process of trying to do so. This usually involves some semblance of a design, the acquiring of pretty, pretty pictures and the slapping together of some equally pretty, pretty text. Sadly, this often leads to shoddy implementation and the disorganized execution of something that may quite possibly leave a long-lasting and negative impression on its recipients. That said, at the onset of such a project, be sure to take a deep breath and spend a not insignificant amount of time coming up with a plan. You can hover over that Send button with that twitchy mouse finger of yours all you want but you shouldn’t click just yet.

Why? Because what you send out to your readership should be great. Right?

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