Email Marketing Best Practices – Page 9

Why your email subscriber experience should be a priority

Posted by Karen Frascaon September 16, 2013July 8, 2015in Email Marketing Best Practices

Often, we email marketers get so focused on strategy, sends, and stats that we tend to forget that there are folks on the receiving end of our messages who actually read what we write. How much thought have you recently given to them, in terms of what they want to read and what kind of experience they’d like to have?

While it’s important to focus on the aspects of email marketing listed above, it’s important to keep the subscriber experience in the front of our minds as well. Read on to learn why, before we write a word, we should decide what kind of experience we want our readers to have.

10 Email Marketing Tips for 2014 and Beyond

Posted by Karen Frascaon September 3, 2013July 8, 2015in Email Marketing Best Practices

According to eMarketer, the number of email users in the United States will reach 236.8 million by 2017. And the worldwide numbers will grow from the current 2.4 billion to 2.76 billion over the same time period (The Radicati Group). Wow!

Let’s take a look at some email marketing stats and tips that will help you capitalize on that growth, and point the way towards success in 2014 and beyond:

Simple Ways to Build Your Email List – Part 2

Posted by Karen Frascaon July 1, 2013July 8, 2015in Email Marketing Best Practices

With all the noise out there – from blogs to social media to email to ads and more – it’s more important than ever to integrate your inbound marketing efforts.

You need to provide a consistent message to your customers and prospects across all of your marketing channels, so they don’t get confused about who you are or what you do. In addition, your message can make a greater impact and have a wider reach if people see it in more than one place.

Mastering the basics of email marketing

Posted by Karen Frascaon June 14, 2013July 8, 2015in Email Marketing Best Practices

Most of us are fully aware of the fundamentals of email marketing, and can execute an effective campaign pretty well. And when things are going smoothly, many of us stop thinking about how to improve our processes–you know, the old, “if it ain’t broke, don’t fix it” mentality.

But improving your current skills and processes can be the difference between good campaigns and great ones: campaigns that win you lots of new subscribers and even new customers.

7 tips for writing great welcome emails

Posted by Karen Frascaon June 7, 2013July 8, 2015in Email Marketing Best Practices

What do you do when someone new subscribes to your email list?

If you’re like most organizations, you send them an automated “thanks for subscribing” message and leave it at that. At a bare minimum, you should be doing this, so that new subscribers know you received their request to opt in. However, if this is all you’re doing, you’re missing a great opportunity to start building a strong relationship with your new subscriber right away. We recommend going the extra mile to welcome them to your community of subscribers, whether it’s through a single email or a series of automated messages over a period of days or weeks.

You can use a welcome series to thank your subscriber for joining your list, make them aware of other ways to stay in touch (via your social networks, for example), offer them new subscriber discounts or coupons, incentivize them to tell their friends about you, or all of the above. It doesn’t matter which of these you choose, but it does matter how you execute.

Building a good reputation doesn’t just happen – it takes work

Posted by Karen Frascaon May 10, 2013July 8, 2015in Email Delivery & Deliverability, Email Marketing Best Practices, Marketing Strategy

Today I’d like to follow up on Friday’s post on reputation with a deeper dive into what it takes to build and maintain a great reputation as an email marketer.

Your sender reputation is one of the most–if not the most–important aspects of your email marketing program. It takes a long time to build a solid reputation as a sender, and it takes ongoing vigilance to maintain it.

3 Reasons Customers Opt-Out

Posted by Marianne Celluccion March 13, 2013April 8, 2015in Email Engagement, Email Marketing Best Practices

Opting out may seem like a small issue if the percentage of customers doing so appears to be trivial, but marketers must understand that the impact of opt-outs is cumulative. It’s not just a moment in time, it compounds with every campaign. When customers opt-out of email, you can no longer market to them; thus, impacting your company significantly in lost sales and profits. And these are the opt-outs you know about. There are also the “silent” opt-outs, those customers who are opting-out by filtering your emails to automatically go into their “junk” folder.

Read More “3 Reasons Customers Opt-Out”

Delivering Engagement: The Content-Value Exchange

Posted by Marianne Celluccion March 5, 2013April 8, 2015in Email Delivery & Deliverability, Email Engagement, Email Marketing Best Practices

Email campaign success depends upon subscriber engagement.

Marketers must understand that trust-building content (i.e., white papers, how-to-guides) and educational content (i.e., ebooks, newsletters) only become powerful if they facilitate a value exchange (both sides must benefit from engagement). Marketers looking to acquire customers and drive high engagement need to focus on consistent and engaging content that delivers value to the recipient in exchange for something (e.g., time, email address). The more valuable the content (built to serve your audience over time), the easier it will be for them to engage with your brand in a value exchange.

Here are a few thoughts on how to engage prospects more fully with your brand:

Deliver engagement by offering recipients something valuable. Content only delivers engagement if it confers value. Your subscribers need to know they can trust you. When you build trust by offering valuable, relevant and timely content (informative content; not ad speak), you can turn your audience’s precious attention into long-term interest that drives repeat traffic and sales.

Email Marketing Mistakes to Avoid: A Look at Our Contest Entries

Posted by Miller Ramoson February 28, 2013April 16, 2014in Email Delivery & Deliverability, Email Marketing Best Practices, Email Templates, Design & Layout

Our Best Email Design of 2012 contest saw so many more entries than we had anticipated. Our panel of email expert judges had to square away some serious time and focused attention to properly evaluate them and give them all a fair shake. Submissions we received provided a very insightful look into how you all out there were doing in regard to email marketing best practices. Read our last blog post, Best Practices in Action: A Look at Our Contest Entries, about the great things we saw you email-sending folks out there do.

Best Practices in Action: A Look at Our Contest Entries

Posted by Miller Ramoson February 26, 2013April 16, 2014in Email Marketing Best Practices

Our Best Email Design of 2012 contest saw so many more entries than we had anticipated. Our panel of email expert judges had to square away some serious time and focused attention to properly evaluate them and give them all a fair shake. By February 1st, some really impressive submissions made it to our contest inbox and, in looking things over, it has become apparent that the entire pool of submissions we received provided a very insightful look into how you all out there were doing in regard to email marketing best practices. Because, let’s face it—it’s one thing to be aware of what constitutes recommended and proven methods with regard to email. It’s another thing entirely to see them in action.

Here are a couple great things we saw you email-sending folks out there do:

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