Great News for High-Volume Senders: Gmail Postmaster Tools

At Net Atlantic, we’ve always believed in the value of using detailed data and reporting to improve email deliverability and overall ROI. So we were thrilled to see that Google has introduced Gmail Postmaster Tools.

ROI: Using Email Marketing as Part of Your Multi/Omni-channel Campaigns

You have a wealth of tools to choose from when developing an online marketing strategy, and there’s no doubt that certain tactics are more effective than others depending on the channel. However, there aren’t many content marketing formats that are successful across multiple channels and numerous campaigns. Email marketing is the exception to that principle, as it’s one of the best tools you can count on for purposes of ROI. Here’s why email is so useful and some tips on what you can do to harness that power.

5 Keys to Avoiding a Bad (Sender) Reputation

Your Sender Score, a ReturnPath metric to gauge your reputation as an email sender, is pretty important. It determines whether or not the door to recipient inboxes is open to your email communications and whether or not you’re even a welcome visitor. Heck, it determines whether or not you can even knock on that door as email marketers with poor Sender Scores are often not permitted anywhere near the premises! They either have their emails shunted to a spam folder automatically or recipient ISPs outright refuse the delivery of their messages entirely. Your Sender Score is pretty serious business.

Segment, Personalize, and Target Your Subscribers

Effective email marketing is more complex than simply sending an email blast to your entire list. You can increase performance exponentially by targeting a subset of your subscribers, personalizing the email message, delivering customized campaigns that are sure to prompt a response, and performing remarketing based on their interaction with your campaigns.

When Should I Send Email and How Often?

Okay, you’ve gotten your content squared away. It looks good and reads right. Congratulations. You’ve even got your list nice and cleaned up. It’s all segmented and everything. Good job. You’re ready for the next step but a niggling doubt prevents you from moving forward: should you hit the send button now?

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