Email marketing is complementary to social media and in today’s multichannel environment, you can extend the reach of your online and email marketing efforts by incorporating social media into your overall marketing plan.
Enhance your online presence by reaching new prospects in ways that are very different from traditional advertising channels. Social networking is changing the way we communicate not only with friends and family, but with customers and prospective customers.
Since consumers expect brands to interact with them across all online channels, marketers can embrace and integrate social media and leverage the power of viral and word-of-mouth marketing. Make your web, video and email content shareable via email, blogs, micro-blogs, and social news, bookmarking and professional networks like Twitter, Facebook, StumbleUpon, YouTube, LinkedIn and other popular social networks.
“The number of visits to social networking tools like Facebook and Twitter has grown rapidly by 62% in the past year, and social network users are sharing personal recommendations more frequently.” 1,2
Ramp up your engagement initiatives and make your campaigns easily shareable by adding sleek unobtrusive social media links/smart icons to your email newsletters. By including social icons in your email, viewers can share your message and offers with their entire Facebook, Twitter and LinkedIn networks. These links will help you extend your reach to a highly qualified audience of prospects. Relationship-based marketing is the most cost-effective way to grow your business; and social media is a relatively low cost touch point that can have a direct impact on sales.
To easily add in social media icons to the bottom of your outgoing emails just follow these simple steps.
1 Retailers Get Ready for Social Shopping Experience, eMarketer, October 26, 2009
2 US visits to social networking sites have increased 62% year over year, Experian Hitwise, October 12, 2009