Email Marketing Best Practices – Page 3

Get Your Email List Into Shape For Better Campaign Results

Posted by Karen Frascaon May 31, 2017June 27, 2017in Email Delivery & Deliverability, Email Engagement, Email List Maintenance, Email Marketing Best Practices, Subscription Management

Now is a perfect time to get your email list into shape. Why? Well, just like our bodies can’t function at optimal levels if we don’t take care of them, our email lists can also suffer if they are not getting the attention they need.

A clean, up-to-date email list is critical to the effectiveness of your campaigns, and to ensuring that you’re getting the best possible results. Once your list is in good shape, with a little ongoing maintenance, you’ll see improved delivery, response, and conversion rates — and a better-looking bottom line.

How To Make Sure Your Emails Get Through To The Gmail Primary Tab

Posted by Steven O'Brienon April 27, 2017in Email Delivery & Deliverability, Email Engagement, Email Marketing Best Practices, Email Marketing Content, Email Marketing Testing, Email Marketing Tracking & Reporting, Sender Reputation

Okay, I’m just going to put this out there: the “Gmail issue” – that is, the ever increasing challenge of getting marketing emails to land in the Gmail Primary tab — is super frustrating! There. I said it! And I know I’m not alone on this. However…

Do you know who doesn’t hate the Gmail issue? Gmail, that’s who! And thank goodness for that, because they’ve given us all a reason to pause and consider how we think about our email campaigns, and what our subscribers want to know, receive and read.

That said, from a delivery and compliance perspective, senders can do a lot to ensure they get the best possible results in terms of where they want their mail to land at Gmail.

Using Social Media and Email Marketing Together for Better Campaign Results

Posted by Karen Frascaon April 20, 2017in Email Engagement, Email Marketing Best Practices, Email Marketing Content, List Building Strategies, Marketing Strategy, Social Media Marketing, Targeted Email Marketing

Email is widely regarded as one of the best ways to build long-term customer relationships, and it’s the most powerful marketing channel for retention and driving conversions.

On the other hand, social media is great for creating a sense of community around your brand, as well as inspiring real-time conversations with your customers and prospects. And then there’s the ability to deliver highly-targeted ads.

While it may not yet be common practice to use these two channels in conjunction with one another, the results can be quite powerful.

How to Get an A+ on Your Email Campaigns

Posted by Steven O'Brienon March 23, 2017in Design & Layout, Email Engagement, Email Marketing Best Practices, Email Marketing Content, Email Marketing Testing, Email Marketing Tracking & Reporting, Email Templates, Design & Layout, Marketing Strategy

With a few months’ worth of the new Net Atlantic Executive Summary report under your belt, you may be wondering how you can improve your grade.

We recommend studying and reviewing trends in your list(s) from month to month. Study your subscribers, list growth, sending habits, opens and clicks, and more. The better you understand each element of your email marketing program, the better chance you have of improving your grade.

Of course, studying is only the beginning; you have to apply what you learn. Below, I’ll take you through the main areas of the Executive Summary Report, and provide some tips on how to improve your results in each one.

How To Get Better Results From Your Email Campaigns

Posted by Steven O'Brienon March 23, 2017in Email Marketing Best Practices

One of the most common questions we receive from our customers is: How can I get better results from my email campaigns?

The answer is pretty straightforward. We recommend studying and reviewing trends in your list(s) from month to month. Study your subscribers, list growth, sending habits, opens and clicks, and more. The better you understand each element of your email marketing program, the better chance you have of improving your results.

Of course, studying is only the beginning; you have to apply what you learn. Below, I’ll take you through the areas you’ll want to focus on, and provide some tips on how to improve your results in each one.

Don Draper Would Deploy

Posted by pvnoteson November 29, 2016November 29, 2016in Email Delivery & Deliverability, Email Marketing Best Practices, Marketing Strategy

One of my favorite things about Mad Men was the skill with which Don Draper did his job. His tenacity and creativity helped land major accounts, and his groundbreaking ideas and airtight pitches only helped.

Although the ad men of the 1960’s would not have known how to use a computer, nor would they have had access to the Adobe Creative Suite, agencies still needed to find new ways to differentiate themselves in a competitive industry. Today’s agency professionals are not strangers to this struggle.

Happy Halloween!

Posted by Karen Frascaon October 31, 2016in Email Marketing Best Practices

Happy Halloween from all of us at Net Atlantic HQ in Salem MA – the Halloween Capital of the World!

halloween-2016

Prohibited Content: The Shark in the Email Marketing Waters

Posted by Steven O'Brienon August 4, 2016August 4, 2016in Email Delivery & Deliverability, Email Engagement, Email Marketing Best Practices, Email Marketing Content, Sender Reputation

As you dip your toes into the waters of email marketing, you need to prepare yourself for the possibility that some of your email might contain content that people don’t want to receive. This is what ESP’s refer to as prohibited content. When you send a message with content like this — snap! — you’ll feel the jaws of compliance bite down on your email program!

Stop Me If You Think You’ve Been Mailed by Me Before…

Posted by Steven O'Brienon July 28, 2016in Email List Maintenance, Email Marketing Best Practices, Sender Reputation, Subscription Management

Have you ever received mail from a company or organization, even after you thought you unsubscribed? Are you just having a déjà vu moment, or has there been a “glitch in the matrix”?

When this happens to one of your email recipients, they might think that your organization didn’t honor their unsubscribe request, which can result in your email being marked as spam, or even a direct abuse desk complaint being made against you. Trust me, legitimate direct abuse desk complaints are taken very seriously, and carry a lot of weight.

Are these continued mailings really the result of senders or ESPs not honoring an unsubscribe request? Yes and no! Let me explain…

More Email Admins, More Problems? Nope.

Posted by Kevin Angellion July 21, 2016July 21, 2016in Email List Maintenance, Email Marketing Best Practices

Last week, we talked about how important it is to have more than one email list administrator. This week, we’ll discuss some ways to actively manage your list admins, so you have more control over your email marketing program – and fewer issues.

As far as we’re concerned, more administrators do not equal more problems – especially when you take the following steps!

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