More Email Admins, More Problems? Nope.

Last week, we talked about how important it is to have more than one email list administrator. This week, we’ll discuss some ways to actively manage your list admins, so you have more control over your email marketing program – and fewer issues.

As far as we’re concerned, more administrators do not equal more problems – especially when you take the following steps!

First, we recommend setting specific permissions for each list admin in order to control what each one can and cannot do. For example, you may want to restrict some admins to content creation or viewing reports only.

To do this, ListManager allows you to create permission groups. See this page to learn how. Once you’ve created a group, then you can assign individual admins to it in Utilities: Administration: Administrators.

Attempts by unauthorized admins to access a restricted page will result in a display message stating that they don’t have permission to access that page.

Second, you need to create a set of best practices around backing up your member data – at least once a month. If you want to do it more often than that (say, weekly), that’s fine. What matters is that you do it! It’s important to note here that most list members have 30-day retention for specific records, such as individual clicks/opens, so it’s in your best interest to back up your data at least once every 30 days.

Here’s how to export your members from ListManager to an MS Excel spreadsheet:

  • From the left navigation menu, select Members > View Members. This view will show you all of your members in a Normal, Unsub, or Held state.
  • To export this table as a CSV file, click    at the top right of the page.

We recommend that you do the backup at least once a month. This way, if someone deletes your whole member list, you’ll be able to replace it right away.

What about you? Do you have any best practices around managing your email list administrators? Feel free to share below in the comments!







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