Writing a great newsletter is not for the faint of heart. There are many intricate details that will make or break your subscribers’ attention. Here is a list of must haves that you need to utilize:
1) Craft a hard-to-forget subject line
When you look at an email, what is the first thing you read? The subject line encapsulates the entire content of the newsletter. Draft a line that makes the email impossible not to open.
2) Balanced content
Trust us, nobody wants to read a newsletter that is just selling business. To avoid people unsubscribing, balance your newsletter content between educational and promotional. Mix in a current event, and explain why your business can offer a product or service to help the current event.
3) Frequency
Create a specific day to be sending your newsletter. Nobody wants to read a newsletter sent twice a week. Choose one day a week or month to include all the information needed. Content is king and consistency is queen.
4) Maintain simplicity
Big blocks of text and long articles are not a sight for sore eye. Use subheadings, a bullet point list, bolded phrases, and shortened a paragraphs to create an easy to read newsletter.
5) Offer freebies
Who doesn’t love free swag? Offering a discount or a prize will catch their attention in this email and the rest of them. They will always be coming back to read your newsletter in case there are more deals on the way.
One of the most influential email marketing thought leaders is Writer, Speaker, and Digital Marketing pioneer Ann Handley. In this article, she discusses 17 short and sweet ideas on what makes for successful emails in 2020.
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