The buzz about responsive design is getting louder – and for good reason. According to MarketingTechBlog, mobile email opens have increased by 180% in the last three years.
That means you need to make sure your emails are going to look great and function beautifully for all those mobile users. How? Read on!
Litmus recently reported that 53% of all emails are opened on a smartphone, versus 25% via webmail and 22% on a desktop. So your emails must render correctly, be easy for the user to navigate, and get results – i.e., clickthroughs, conversions and sales.
Responsive email design is key to making all that happen, and it’s important that you start using this technology sooner rather than later. Here’s why:
Your subscribers expect to be able to read your message. This seems like a no-brainer, but how many emails have you personally received that look terrible when you open them on your mobile device? Nobody has the time or inclination to decipher jumbled-up text and broken image links – never mind all the scrolling. If you’re like most people, you’ll delete that mess of a message in under a second.
Subscriber expectations are getting higher all the time, and if you’re not making it as easy as possible for them to read and engage with your message, you’ve lost them – maybe permanently. Whether they delete a single email or choose to opt out altogether, it’s not good for your sender reputation, or for your business.
On the bright side, implementing responsive design can help dramatically increase your engagement and response rates. No more losing readers who open your message on a mobile device. With responsive design, you can design emails that your subscribers want to read and engage with – boosting response and your bottom line!
All that said, we’ve got some great news: Net Atlantic’s own Responsive Email Designer (RED for short) is coming in January 2016! With it, you’ll be able to easily create emails that look perfect, no matter what device they’re viewed on.
Stay tuned for more on RED soon!