3 tips for determining the right social media mix for your business

Over the last couple of weeks, we’ve discussed how you can get the most out of some of the most popular social media channels: Facebook, LinkedIn, Twitter, Google+, and Pinterest.

Depending on your goals, however, managing your social networks could turn into a full-time job. The good news is that, contrary to what many social media advocates would tell you, there’s no law that says you have to use all of them. So how do you figure out which one(s) to focus on first?

10 ways to get more from Twitter

If you’re like many businesses, you’re probably using Twitter as one of your primary social networks. But how do you know you’re getting all you can out of this popular social tool?

Here are 10 ways you can get more from your Twitter efforts:

5 ways your company can get the most from LinkedIn

LinkedIn Sponsored Updates: Can they work for you?

You probably already use LinkedIn to expand your professional network and stay on top of industry news and trends. But have you thought about maximizing your company’s LinkedIn page as a way to generate leads and gain more influence in your industry?

Here are five things you can do to get started:

Getting the most from Google+

Getting the most from Google+

There’s a common misconception out there that nobody uses Google+.
But this absolutely not true. Google+ isn’t just another social network – it’s home to lively, active communities whose users engage deeply and often.

It’s time to explore Google+ and leverage its communities in the interest of building solid and long-lasting relationships with your customers and prospects. Here’s how to get started:

Is Pinterest right for your business?

Is Pinterest right for your business?Unless you’ve been off the grid for a while, you’ve heard of Pinterest.

But what’s it all about? And is it right for your business?

Launched in 2010, Pinterest and in three years has built a user base of over 70 million users. It’s a lifestyle brand that allows you to create online pin boards organized around any topic you choose.

If you’re not in a B2C or design-related business (i.e., graphic or interior design, etc.), you might wonder whether visual pin boards would be relevant to your business at all. But you’d be surprised at the many ways any business can use Pinterest to connect with customers and prospects. Here are a few examples:

Getting the most out of Facebook

According to Pete Cashmore of Mashable, Facebook is the world’s leading social network, with over 300 million users.

Clearly, using Facebook can be a great way to reach a wide audience with your messages. But how do you get the most out of it?

Build customer relationships and increase sales with social media

If you’re putting any effort at all into social media, you’ve probably asked yourself whether or not it can really help you increase sales.

Well, the answer is yes (Probably. Eventually).

Is hijacking Twitter hashtags a good idea? JELL-O thinks so.

Is hijacking Twitter hashtags a good idea? JELL-O thinks so.

Last month, JELL-O “hijacked” the commonly used Twitter hashtag #FML.

For those of you who are not fluent in Hashtag, #FML means F*** My Life, and often accompanies frustrated (and sometimes funny) Tweets about something that’s gone horribly wrong in a Tweeter’s life.

Recently, JELL-O adopted the #FML hashtag, re-branded it to mean “FUN My Life”, and created a Twitter campaign around it.

Pinterest: Can it drive your business?

Is Pinterest right for your business?

Pinterest: Can it drive your business?Is EVERYONE a photographer?

Pinterest! It’s the latest shooting star in the social world, and if you don’t know, it’s a place to post and share photos. REALLY GOOD photos. It’s basically Twitter if you throw out 90% of the users and keep only the serious photogs, then instead of a stream of text, display a wall of pics.

There’s only one problem: Have you seen the web recently? There’s a lot of bad photography and worse Photoshop, and we’ve accepted it. I admit, my idea of photography is to make sure I carry a phone around so I can take a quick shot of something cool. I always figured a lot of people were like me, ready to post a quick image to Facebook or some other social site without worrying about F-Stop, framing, lighting, and other technical minutiae.

As I browse Facebook and other social platforms, I see pretty much the same type of stuff: Here are the kids at the ballgame. Here’s our company picnic. Here we are at the beach. Few of my friends are serious photogs. I assume most people have a camera that takes decent shots, and they treat it like a serious piece of equipment, but they don’t lug it around all the time.

Not so, Pinterest.

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