When Should I Send Email and How Often?

Okay, you’ve gotten your content squared away. It looks good and reads right. Congratulations. You’ve even got your list nice and cleaned up. It’s all segmented and everything. Good job. You’re ready for the next step but a niggling doubt prevents you from moving forward: should you hit the send button now?

The Basics of Email Marketing Metrics

If the mere thought of interpreting raw data or analyzing charts about your marketing makes your skin crawl, you are not alone. There are plenty of intelligent, creative marketers out there who struggle with the numbers game of marketing.

6 Things You Need to do to Get More Email Subscribers

Email lists are the heart and soul of digital marketing for many companies. A strong email campaign provides the basis for many other types of effective marketing, from social media to SEO. The foundation of success with email marketing is focusing on building a high-quality list of subscribers. If you want to increase your email opt-ins and get more subscribers, here are some innovative tips to help you reach more people with your marketing emails.

Top 5 Reasons People Unsubscribe From Your Email Communications

Few things are more deflating for an email marketer than experiencing the joy of someone signing up for their email list, only for that person to unsubscribe a few days or weeks later. A prospect should always move down through the sales funnel, but when they unsubscribe from your email communications it means they are going the opposite way.

Email Engagement: Inbound Marketing’s Secret Weapon

Do you know that email has an ROI of 4,300%?1 As of 2014, 182.9 billion emails are sent/received per day, worldwide. 2

As a marketer, in verticals like Higher Education or Political, harnessing the power of email and combining it with Inbound Marketing practices allows you to guide your audience to specific, relevant content. Segmenting your audience based on demographic or behavioral data allows you to tailor your content so that it educates and nurtures them as they move from one stage to the next in their Buyer’s Journey.

No Excuses! 14 Easy Ways to Engage your Customers with Email

One of the biggest challenges marketers face is creating an ongoing dialog with their customers. They get caught in the trap of only sending emails to their customers when they have something new to sell. The truth is, continuous email engagement with your customers is key to building relationships and keeping your company front of mind.  How do you create that ongoing dialog? What can you say that will make it easier for you to engage your customers with email?

Ensure Your Email Effectiveness in Canada by Being CASL Compliant

The Canadian Anti-Spam Legislation, CASL for short, went into effect on July 1, 2014. For those who are thirsting for more of the legal framework to ensure your business is protected we recommend consulting an attorney.

This law applies to those sending CEM (commercial electronic messages) to anyone in Canada and/or anyone opening email in Canada, even if you are a U.S. based business or organization. Here are six major points that every sender needs to be mindful of when sending email to Canadian residents and businesses:

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