Why is My Email Marked as Spam?

It’s every email marketer’s worst nightmare. They spend days, or even weeks working on a perfect email design, layout, length, and subject line. When they find out from their customer or prospect that the message ended up in their spam folder, it causes extreme frustration.

If you’ve found yourself in this situation, you aren’t alone. Of the billions of emails that are marked as spam on a daily basis, many of them are well-meaning marketers who simply made a few mistakes with their email campaign.

Here are a few of the most common reasons that you are having trouble reaching the inbox of your recipients, and some of the best practices to correct these issues.

The Difference Between a Hard and a Soft Bounce

The Difference Between a Hard and a Soft Bounce

The term “bounce” as it pertains to email analysis is never a good one. Put simply, a bounced email means that your email was not delivered to the intended recipient. There are a number of reasons that a bounce may occur, but they are divided into two broad categories: a hard bounce and a soft bounce.

So what’s the difference between a hard bounce and a soft bounce, and why does it matter for tracking email metrics?

Hook ’em With Attention-Getting Subject Lines

In today’s age of technology, we are constantly bombarded by information. From billboards on the highway to radio advertisements to social media and blog feeds, it seems like the onslaught of information never ends.

For this reason, it’s more important than ever before for a marketer to be able to “hook” their reader. If you don’t have a strong hook that makes a prospect or customer want to read more, there’s little chance of gaining your desired conversion from them.

When Should I Send Email and How Often?

Okay, you’ve gotten your content squared away. It looks good and reads right. Congratulations. You’ve even got your list nice and cleaned up. It’s all segmented and everything. Good job. You’re ready for the next step but a niggling doubt prevents you from moving forward: should you hit the send button now?

The Basics of Email Marketing Metrics

If the mere thought of interpreting raw data or analyzing charts about your marketing makes your skin crawl, you are not alone. There are plenty of intelligent, creative marketers out there who struggle with the numbers game of marketing.

6 Things You Need to do to Get More Email Subscribers

Email lists are the heart and soul of digital marketing for many companies. A strong email campaign provides the basis for many other types of effective marketing, from social media to SEO. The foundation of success with email marketing is focusing on building a high-quality list of subscribers. If you want to increase your email opt-ins and get more subscribers, here are some innovative tips to help you reach more people with your marketing emails.